Ice Cream Head of Media UK & Ireland

Life tastes better with ice cream. With 19,000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure-play ice cream company, we have the scale and ambition to make a real difference.

What truly sets us apart is how we work. We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high-performance, collaborative and focused on getting things done. We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

JOB PURPOSE

This role is an exciting opportunity for someone who is an experienced media expert looking for their next step up leadership opportunity. You will need to lead the marketing teams and ice-cream business through the ever-changing media landscape including new HFSS media legislation. We live in a connected world, where data & technology empowers consumers and shoppers and creates widespread fragmentation. It is no surprise that digital is transforming the way we think, shop and engage with our brands and our shoppers. The new Ice-Cream company wants to be on the forefront of innovation in both traditional and digital marketing, both on and offsite, working directly with media agencies and retailers as they develop and scale their media capabilities.

To succeed in this hyper-competitive business environment, we need to move quickly, test new opportunities, learn rapidly, and adapt our ways of working across the Media landscape. To achieve this, we need people with a passion for data and digital marketing, who are not afraid to break convention and who want to be a revolutionary within our business. This will require someone who is pioneering, willing to try new things and can influence media partners to do the same. We are seeking an energetic, results-driven ice-cream lover with proven media abilities and passion for delivering unmissable media experiences.

RESPONSIBILITIES

KEY RESPONSIBILITIES:

• Media Planning & Activation
• Drive Best in class Holistic Media Planning and execution.
• Lead, coordinate and deliver best in class holistic media plans (offline and online) that fully leverage data and insights to target media effectively, that are accountable for building brand power.
• Manage media activation based on marketing plan/activity calendar including mobilising/coordinating digital hub channel specialists to deploy locally.
• Responsible for driving digital media execution in particular relating to data driven marketing (including the use of 1P, 2P, 3P data), search and performance marketing.
• Work with the DCOMM Performance marketing/retailer media experts to drive optimisations both on and off the retailer.
• Digital & Data expert: from audience segmentation to creatives and in-flight optimisation.
• Ability to advise on all things media and data driven marketing to internal stakeholders through depth of media knowledge, providing expertise on specific channels and opportunities, data strategies, including ecommerce, and by explaining complex information in an easily digestible way.
• Drive efficiencies through rigour and relationships.
• Engage directly with external media owners to deliver the very best value for new Ice-cream Company across all levers – price (annual deals, budget complexities, sponsorship deals), innovation, and best practice.
• Lead the external media-building relationships both with traditional media players e.g., ITV/ Star / Canal and digital players e.g., Meta, Google, Amazon.
• Drive best practice and thought leadership strategy.
• Drive Media and digital media innovation – pioneering the future of media and data driven marketing through a continuous test, learn and scale approach.
• Drive the transformation needed for Ice Cream through media innovation in the areas that are linked to the ice cream strategy. These could include connected TV, live streaming, social commerce etc.
• Lead the HFSS future-proof media strategy and planning with both internal and external partners.
• Represent the new Ice-Cream company externally at media-relevant events and networking meetings.
• End-to-End Retail Media
• This role will lead the Retail Media strategy for onsite and offsite media for new ice-cream company. Working to deliver best-in-class digital campaigns and always-on activity across the evolving Retail Media landscape.
• Set the strategy for IC across Retail Media.
• Retail Media JBPs (ensure JBP includes instore, offsite, and online, this requires close collaboration with Shopper): Negotiate rate cards and added value.
• Drive fair value across retail media.
• Set ways of working.
• Build joint media capabilities.
• Plan and execute always-on onsite campaigns (across display and search) e.g. Criteo, Citrus. This activity is always-on and needs planning +2 months in advance.
• Plan and execute offsite campaigns via Retail Media Networks, this includes effectively briefing relevant agencies.
• Build campaign briefs with defined audiences, KPIs and clear campaign objectives.
• Manage budget process from forecasting to PO raising etc.
• Own DDM post campaign analysis (PCAs) with retailers and share DDM and onsite search performance with CAMs, Shopper, DMC & Brand.
• Lead media best practices, ensuring media standards are implemented and tracked for all retailer DDM campaigns.
• Synthesise DDM campaign learnings to continuously improve our DDM performance.
• Ensure QBR’s are in place with every retailer including Shopper Marketing and CBD team.

ALL ABOUT YOU

• Strategic Thinking: ability to develop and implement long-term strategies that align with BU goals, future proof the business to HFSS and pioneer next level partnerships with retailers and media partners.
• Effective Communication & Collaborative way of working to convey complex information clearly and build relationships with stakeholders at all levels. Strong communicator: Superior verbal and written communications skills with extreme attention to detail.
• Confidence and capability to highlight and challenge decisions when they do not take into consideration full E2E impact.
• Truly business partner mindset: bringing consumer and shopper insight at the core of the Marketing and CSP teams’ decisions, confidence to challenge and collaborate with the country leadership team and MLT to always aim for the best results for the business.
• “Can Do” (founder) mentality a pioneer spirit to drive and embed innovation into our media and data strategies and plans in line with the ice cream strategy and in support of transformational goals.
• Extensive analytical skills to analyse data to make informed decisions, optimise processes and costs. Problem solving mindset, able to work with agility and adapt to a changing media and market conditions.
• Innovative leadership, open to change and transform the status-quo and implement pioneering and digital and media processes and tools.
• Flexibility to adapt to changing market conditions, media technologies, and organizational needs.

LEADERSHIP & EXPERIENCE:

• Holistic brand communication management experience multi-brand leadership experience at an agency.
• Advertising/Media budget management experience.
• Retail Media expert: experience working with Retail Media Networks.
• Experience in media agency management in support of delivering media plans and activities that deliver business goals.
• Experience in driving change and embedding media innovation in the business.
• Experience in data driven marketing and performance/ecommerce.
• Exposure to disciplines such as CRM, Mar-Tech and Ad-Tech platform management.

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could! You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

• Roles with real accountability and visible impact.
• Free to move fast, experiment and challenge how things are done.
• Continuous learning and development as the business grows.
• Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business. Ready to build the future of Ice Cream? If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps.

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.