Brand Specialist - Selfridges - Living Proof

Brand Specialist – Selfridges – Living Proof

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Job Title: Brand Specialist
Responsible to: Living proof Counter Manager
Department: Living Proof UK
Date of Issue: February 2025
About The Brand
In 2005, an unlikely combination of biotech scientists and renowned hair stylists came together to pioneer a first-of-its-kind hair care philosophy based in science. Our mission was to create inventive solutions designed to solve real-world hair problems. 20 years later Living Proof continues to pride itself on our commitment to rigorous testing, which is unparalleled within the haircare industry, to deliver trusted formulas that deliver optimal hair health.
Role overview + purpose of the job:
We have an exciting opportunity to join our flagship counter in the UK, at Selfridges London. Where you will join our experienced and high performing Counter Manager, to deliver a premium level of service to discerning beauty customers and exceed business goals and targets on a weekly basis.
You will be passionate about exceptional service and our luxury haircare products, which you will use to inspire and educate our clients. Being a true brand ambassador, you’ll be confident in presenting and sharing your haircare and product knowledge and tips with customers, creating tailored haircare routines and desired styles. It’s essential to be self-motivated and able to work as a team player, with our current Counter manager to jointly hit daily and weekly sales targets.
Main Responsibilities
Commercial Goals

• Achieve and exceed personal daily and weekly sales targets set out by the brand and Selfridges as part of the annual retail sales target.
• Increase counter productivity to meet a min AUS 2.0 & AVS £60.
• Bring new creative ideas to the business to maximise sales and exceed targets.
• Develop positive working relationships with department managers and head office to communicate support needed to achieve sales targets.

Training And Service

• Have a desire to learn fundamental and technical product knowledge (clinical claims, benefits, usage) as well as application and demonstration techniques to provide the best experience and results for the customer.
• Always implement high level premium customer service to build strong customer engagement and loyalty.
• Use technical knowledge and selling skills to influence customers and assist them in choosing the right products to ensure instant and long-term hair health benefits.
• Convey passion and master brand story telling.
• Traffic stop and share our brand icons.
• Maintain a strong knowledge of haircare and beauty trends.

Counter Standards And Stock Management

• Always maintain the flagship counter/store standards. Review visual merchandising daily, including appearance and cleanliness of counter/display, ensuring all stock is aligned to planogram and counter POS is clear and in good condition.
• Daily review of stock management, audit low and OOS with reporting any issues to Counter Manager, Area Manager and Brand commercial team.
• Manage samples effectively when available in store.

Essential Skills

• Proven experience in sales and achieving / exceeding targets.
• Evidence of growing accounts through strategic thinking and incremental opportunities in your role.
• Selling in FMCG and beauty / skincare, haircare experience would be advantageous.
• Strong interpersonal, numeracy and organisational skills.
• Excellent team player.
• Proactive and self-motivated
• required during peak trade and weekends
• Excellent grooming standards

As an equal opportunities’ employer, Unilever Prestige Hub Brands: REN/Murad/Kate Somerville/Living Proof/Tatcha is committed to the equal treatment of all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff. From application to interview, we place inclusion at the heart of all we do. In particular, we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join Unilever Prestige Hub Brands/REN/Tatcha/Murad/Kate Somerville/Living Proof.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Personal Care Product Manufacturing

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