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- Tasks: Lead innovative brand strategies and create culturally relevant experiences in beauty and wellbeing.
- Company: Join Unilever, a global leader committed to diversity and sustainability.
- Benefits: Enjoy flexible working options and a family-friendly, inclusive workplace.
- Why this job: Shape brand presence and drive consumer connections in a dynamic environment.
- Qualifications: Experience in brand strategy, social media, and the beauty market is essential.
- Other info: Role based in London until 2025, then moving to a new sustainable campus.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a dynamic and strategic Social Brands Insights Manager to lead the development and execution of innovative "social-by-design" brand strategies. This role is pivotal in shaping our brand's presence in the beauty and wellbeing world, driving brand equity, and fostering deep consumer connections. You will be instrumental in leveraging social-first insights to create culturally relevant brand experiences and drive tangible business impact.
KEY RESPONSIBILITIES
- Support Strategic Brand Building: Development of comprehensive "social-by-design" brand strategies in close partnership with a cross-section of global brands cross-functional teams. Ensure the articulation of distinctive brand differentiators and the cultivation of robust brand equity to elevate brand desirability and drive in-market growth.
- BrandVerse Architecture: Insight the development of social insights to inform brand positioning. Help in building the cultural identity and authentic brand resonance that develops deep consumer connection and ignites memorable brand experiences.
- Communication Strategy & Desirable Superiority Drivers: Assist in codifying our brands’ key desirability and superiority drivers into a cohesive, multi-channel communication strategy that builds long-term brand equity.
- Business Impact & Social Insights: Integrate multi-source social insights across channel trends, beauty culture, desirability insights, and audience passion points into strategic brand activations during campaign ideation.
- Engagement & Content: Identify and leverage pivotal engagement drivers within the beauty and wellbeing social world for compelling content insights that build brand affinity and drive audience interaction.
- Competitive Analysis & Optimization: Run competitor analyses to identify key performance gaps in key measures. Develop targeted optimization strategies to ensure brand salience and distinction.
- Best Practice Leadership: Establish and lead a global BESS-best-practice sharing program, fostering collaboration and maximizing the impact of strategic insights.
SKILLS AND EXPERIENCE REQUIRED
- Proven experience in brand strategy development, with a strong focus on social media and digital platforms.
- Deep understanding of social-first insights & data and their application in brand building.
- Demonstrated ability to translate consumer insights into impactful brand strategies and campaigns.
- Strong analytical skills and experience in conducting competitive analysis.
- Excellent communication and collaboration skills, with the ability to work effectively across multiple teams.
- Experience within the Beauty and wellbeing market is a must.
Desired skills
- Expertise in social media analytics and insights platforms.
- Strong understanding of the emerging trends and consumer drivers in the B&W world.
- Creative thinking and problem-solving skills.
- CMI &/or Digital Insights experience are preferred.
WHAT WE OFFER
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to present your best self.
Location: In 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars ("100VE"). The build is due to be complete in early 2025. Most recently, in August 2024, we announced our intention to retain our premises in 100VE until our lease expires in 2027. We are due to consult with our existing workforce on the new proposal to retain 100VE for the duration of our lease. Therefore, until such a time consultation has concluded as to the retention of our 100VE office, this role will be based in 100 Victoria Embankment until early 2025 and then will move to the Kingston Campus.
Social Brands Insights Assistant Manager London, Vereinigtes Königreich employer: Unilever Deutschland Holding GmbH
Contact Detail:
Unilever Deutschland Holding GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Brands Insights Assistant Manager London, Vereinigtes Königreich
✨Tip Number 1
Familiarise yourself with the latest trends in the beauty and wellbeing sector. Follow key influencers and brands on social media to understand what resonates with consumers and how brands are engaging their audiences.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in brand strategy and social insights. Attend relevant events or webinars to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of how you've used social insights to drive brand strategies in previous roles. Be ready to discuss these during interviews to demonstrate your expertise.
✨Tip Number 4
Prepare thoughtful questions about the company's current brand strategies and how they leverage social insights. This shows your genuine interest in the role and helps you stand out as a candidate who is proactive and engaged.
We think you need these skills to ace Social Brands Insights Assistant Manager London, Vereinigtes Königreich
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Social Brands Insights Assistant Manager position. Tailor your application to highlight how your skills and experiences align with the key responsibilities outlined in the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in brand strategy development, particularly in social media and digital platforms. Use specific examples to demonstrate your analytical skills and ability to translate consumer insights into impactful strategies.
Write a Strong Cover Letter: In your cover letter, express your passion for the beauty and wellbeing market. Highlight your understanding of social-first insights and how they can be leveraged to create culturally relevant brand experiences. Make sure to convey your enthusiasm for the role and the company.
Proofread and Edit: Before submitting your application, take the time to proofread and edit your documents. Check for any spelling or grammatical errors, and ensure that your writing is clear and concise. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Unilever Deutschland Holding GmbH
✨Showcase Your Brand Strategy Experience
Make sure to highlight your previous experience in developing brand strategies, especially those that focus on social media and digital platforms. Be prepared to discuss specific campaigns you've worked on and the impact they had on brand equity.
✨Demonstrate Your Analytical Skills
Since the role requires strong analytical skills, come ready with examples of how you've conducted competitive analyses in the past. Discuss how these insights informed your brand strategies and led to successful outcomes.
✨Understand the Beauty and Wellbeing Market
Familiarise yourself with current trends and consumer drivers in the beauty and wellbeing sector. Being able to speak knowledgeably about the market will show your passion and understanding of the industry.
✨Prepare for Collaboration Questions
Given the emphasis on working across multiple teams, be ready to share examples of how you've successfully collaborated in the past. Highlight your communication skills and how you’ve built relationships to achieve common goals.
