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For Companies At a Glance
- Tasks: Lead consumer research and testing for Rexona/Sure, crafting compelling product claims.
- Company: Join Unilever, a global leader in personal care with iconic brands like Dove and Axe.
- Benefits: Enjoy flexible working options, competitive salary, and opportunities for personal growth.
- Why this job: Be at the forefront of innovation, making a real impact on consumer experiences.
- Qualifications: Experience in beauty and personal care, with strong research and creative thinking skills.
- Other info: Collaborate with diverse teams and drive best practices in a dynamic environment.
The predicted salary is between 48000 - 72000 £ per year.
Job Title: Research & Development Manager – Consumer Technical Insights & Product Claims
Location: Leeds, UK
BACKGROUND
The Deodorants category is a key part of the Unilever Personal Care Business Group. With a family of Power Brands – Rexona/Sure, Dove, Axe – which are critical growth drivers of the company.This role will be the key Consumer Technical Insights (CTI) & Claims partner of the R&D Head of Rexona Innovation & Antiperspirant Technology Platform benefit platform.
The role holder will be responsible forleading consumer research claims support for our Rexona/SureBrand, maximising our technology through compelling claims, brought to life through outstanding activations (e.g., demos) – all with appropriate claims support, including executing technical, human panel, clinical or consumer testing.The role holder will also be responsible for bringing new insight to support Rexona innovation and future technology development.
MAIN RESPONSIBILITIES:
The main responsibilities and accountabilities of the role are:
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Delivery of all consumer insight & testing needs for Rexona/Sure innovation projects – this may entail designing Consumer Insight plans, validating consumer perceivable differences in new technologies & new research to unlock new insights on benefit/formats which may lead to new ideas, concepts or projects.
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Leading the consumer testing programme for Rexona/Sure in key lead markets ensuring product performance is better than key competitors. Ensuring test design & data quality follows best practice outlined by CTI capability.
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Lead the planning & execution of the technical claims programme for a portfolio of global Rexona/Sure projects using a range of tools to maximise the product story, in order to bring innovation to life for consumers, creating the maximum amount of news from our science and innovation.Through kitchen science demonstrations all the way through crafting animatic and mode of action videos to bring the science to life digitally.
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Delivery of claims substantiation and defence strategies, delivering outstanding communications for our innovations that are robustly supported with technical and consumer evidence – with full alignment of critical business partners (eg marketing, legal, regulatory).
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Support competitor challenge activities by providing guidance, leadership and R&D points of view on competitor claims challenges inbound and outbound.
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Lead consumer insights to inform and underpin programme of work being led from Antiperspirant Technology Platform through to the brand. This may entail leading strategic initiatives, informing, developing & refining work on ‘growth spaces’ relevant to Rexona/Sure. Be resident expert on Sweat consumer insight to provide general support on unanswered consumer questions.
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In partnership with CTI Capability & Clinicals team, ensure the appropriate protocols & methodologies are developed to validate a spectrum of antiperspirant technologies.
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Be a key member of Claims & CTI Community of Practiceto drive consistency, best practice & sharing of learnings & know-how. Driving skills & talent development of your Claims & CTI Team.
SKILLS AND EXPERIENCE REQUIRED:
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Preferred experience in Beauty & Personal Care categories with knowledge of category & consumer fundamentals
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Must have understanding of sensory/clinical/consumer research (quantitative & qualitative), and an appreciation for thefundamental requirements for claims substantiation in FMCG
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A consumer first mindset,a track record of bringing insight to the heart of brands & innovations, to help teams craft compelling mixes
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A creative thinker, with the ability to inspire ideas from insights and spot opportunities for superior claims to outperform our competition
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Ability toform excellent partnerships with internal (e.g., marketing, legal) & external partners (e.g., agencies).
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Research & Development Manager - Consumer Technical Insights & Product Claims employer: Unilever Brazil
Contact Detail:
Unilever Brazil Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Research & Development Manager - Consumer Technical Insights & Product Claims
✨Tip Number 1
Familiarise yourself with the latest trends in consumer insights and product claims within the beauty and personal care industry. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your passion for the field.
✨Tip Number 2
Network with professionals already working in R&D roles, especially those focused on consumer insights. Attend industry events or webinars to connect with potential colleagues and learn about their experiences, which can provide valuable insights into the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've used consumer research to drive innovation in previous roles. Highlight any successful projects where your insights led to improved product claims or consumer engagement.
✨Tip Number 4
Showcase your ability to collaborate across departments by preparing examples of past teamwork with marketing, legal, or regulatory teams. This will illustrate your capability to work effectively in a cross-functional environment, which is crucial for this role.
We think you need these skills to ace Research & Development Manager - Consumer Technical Insights & Product Claims
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the Research & Development Manager position. Tailor your application to highlight relevant experiences that align with the job description.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in consumer research, claims substantiation, and any previous roles in the Beauty & Personal Care categories. Use specific examples to demonstrate your expertise in sensory, clinical, and consumer research.
Showcase Your Creativity: This role requires a creative thinker. Include examples of how you've inspired ideas from insights or identified opportunities for superior claims in past projects. This will help you stand out as a candidate who can bring innovation to the team.
Craft a Compelling Cover Letter: Your cover letter should not only reiterate your CV but also tell a story about your passion for consumer insights and product claims. Make sure to connect your personal motivations with the values and goals of the company.
How to prepare for a job interview at Unilever Brazil
✨Understand the Brand and Market
Before the interview, make sure to research Rexona/Sure and its position in the deodorants market. Familiarise yourself with their key competitors and recent innovations. This will help you demonstrate your knowledge of the industry and how you can contribute to their growth.
✨Showcase Your Research Skills
Be prepared to discuss your experience with consumer insights and testing methodologies. Highlight specific examples where you've designed research plans or validated consumer perceptions. This will show that you have the technical expertise needed for the role.
✨Demonstrate Creative Thinking
Think of innovative ways to present your ideas during the interview. Discuss how you've used insights to inspire product claims or marketing strategies in the past. This will illustrate your ability to think outside the box and bring fresh ideas to the table.
✨Prepare for Collaboration Questions
Since the role requires excellent partnerships with various teams, be ready to share examples of how you've successfully collaborated with marketing, legal, or external partners. Emphasise your communication skills and ability to align different stakeholders towards a common goal.
