Senior CRM Marketing Manager in Sheffield

Sheffield City Centre (office-based and hybrid)

Salary: £55,000 - £65,000

UniHomes exists to make student living stress free. We are one of the UK's leading student accommodation platforms, helping students find and secure homes more easily. We work with letting agents, accommodation providers and students across the UK, combining technology, marketing and customer experience to make student living stress free.

This is an exciting time to join UniHomes. As we launch our customer app, UniHomes+, and introduce new engagement channels such as WhatsApp and push notifications, we're building a modern CRM capability that will shape how students engage with our brands for years to come. As our app launches and channels such as WhatsApp and push notifications become part of everyday customer contact, we want people to hear from us, and reach us, wherever suits them.

The Senior CRM Marketing Manager leads the delivery of that experience across the whole lifecycle: generating demand and interest, converting it, and building the joined-up, multichannel engagement that turns customers into repeat ones and strengthens customer lifetime value. This is a hands-on management role that blends technical execution with strategic thinking. You will set the technical standard in Salesforce Marketing Cloud and establish in-app and push notifications as core channels as the app rolls out. Demand, conversion and retention are your headline measures, so you will be judged on outcomes rather than volume of activity.

Key responsibilities:

• The role spans the whole customer journey: generating demand and interest, converting that interest and building lasting customer relationships through the experience we provide.
• In collaboration with the Senior B2C Marketing Manager, you will plan and deliver outbound demand generation campaigns that create interest and fill the funnel, working hand in hand on audience, message and timing.
• Be responsible for the delivery of the end-to-end customer lifecycle, building cohort-based journeys across app, email, SMS, push notifications and WhatsApp, with retention and reactivation as the headline measures.
• Own Salesforce Marketing Cloud as a platform: data quality and structure, integrations with the app and wider stack, user access and ways of working, and the roadmap for how our CRM technology develops as we grow.
• Use automation and AI tooling to take repetitive work off the team and scale personalisation.
• Work closely with the Senior B2C Marketing Manager so acquisition and lifecycle join up, and with the Customer Experience team so the full contact experience is coherent from a customer's point of view.
• Coach and develop the CRM team, raising the bar on technical craft, tone of voice and commercial thinking.

Skills and experience:

• Strong hands-on Salesforce Marketing Cloud experience with genuine technical depth: Journey Builder, Automation Studio, dynamic content, AMPscript and SQL.
• Proven multi-channel lifecycle CRM experience, with segmentation and personalisation that go well beyond a first-name merge.
• Experience planning and delivering outbound demand generation campaigns, and comfortable being accountable for enquiry volume and conversion as well as retention.
• A commercial mindset focused on conversion and retention, and comfortable being measured on outcomes rather than output.
• Strong data fluency, and the ability to explain what the numbers mean to people who do not work in CRM.
• Experience leading or mentoring others, and a genuine interest in developing people.
• Working HTML and CSS, enough to build and debug templates yourself.
• Experience automating workflows, including with AI tooling.
• A confident writer who can hold tone of voice and quality across everything that goes out.
• Solid working knowledge of GDPR, DPA and messaging best practice.

What success looks like:

• Joined up acquisition and lifecycle, so outbound demand generation campaigns hand over cleanly into cohort-based journeys and we can see the whole funnel in one place.
• Established push notifications and in-app as working channels, triggered off customer behaviour and governed by a clear contact and cadence approach.
• Demonstrated, through clear reporting and test-and-learn activity, the contribution CRM has made to improvements in enquiry volume, conversion, retention and reactivation against agreed targets.

How we work:

We move quickly and expect people to get stuck in. This role carries real ownership: you will be accountable for the quality and impact of your work, make well-informed decisions and work across teams to turn plans into results. Above all, everything we build should make student living simpler.

At UniHomes, we’re on a mission to transform the entire student rental experience across the UK. As the market-leading student accommodation advertising platform and utility management service provider, we make finding and securing all-inclusive student accommodation simple, seamless, and stress-free. Our success has been recognised with accolades from EY Entrepreneur of the Year, Deloitte UK Technology Fast 50, The Negotiator Awards, and Great Place to Work certification.

We are committed to fostering an inclusive and diverse workplace where everyone can thrive and which values individuals for their unique perspectives. We welcome candidates from all backgrounds, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.