At a Glance
- Tasks: Create engaging marketing campaigns that convert prospects into clients across various channels.
- Company: Join a fast-growing tech company transforming the student rental experience.
- Benefits: Enjoy a competitive salary, flexible working options, and a vibrant office culture.
- Other info: Be part of a supportive team focused on innovation and personal growth.
- Why this job: Make a real impact in a dynamic environment while developing your marketing skills.
- Qualifications: Experience in B2B marketing with strong copywriting and campaign management skills.
Sheffield City Centre (office-based and hybrid)
Salary: £25,878 - £29,000
Are you a natural storyteller who loves turning a cold prospect into a warm lead? Do you get a kick out of campaigns that actually convert? Do you thrive in a fast-paced, results-driven environment where no two days look the same? This is your chance to take ownership of the development and delivery of our multichannel client acquisition strategy.
You will craft and deliver full-mix outreach campaigns that engage prospects across our core HMO offering and our expansion into the PBSA and BTR markets. From the first touchpoint to the final conversion, you will own campaigns that target prospective letting agents and PBSA providers at every stage of the sales funnel - spanning email, social, content marketing, account-based marketing, and industry events.
You will also be at the forefront of how we work smarter. Alongside our B2B Marketing Lead, you will embrace AI to shape the future of how we market, sharpen our workflows, drive efficiencies, and create content that genuinely engages. Working alongside a fellow B2B Marketing Executive and as part of a wider marketing function, you will collaborate closely with key stakeholders to deliver against a series of core KPI’s.
Key responsibilities:- Work closely with the B2B Marketing Lead to achieve annual new client acquisition KPI’s.
- Oversee the delivery of an annual new client acquisition plan, delivering full-mix, outcome-driven campaigns.
- Support the creation and delivery of the business's first go-to-market strategy for the PBSA and BTR sector, helping to shape our approach as we launch into new markets.
- Write sharp, compelling copy that cuts through the noise, lands the message, and converts prospects into qualified leads.
- Segment prospect data to deliver the right message to the right audience - driving relevance, engagement, and campaign ROI.
- Develop and refine account-based marketing programmes that engage high-value prospects and accelerate their journey through the sales funnel.
- Plan and support our presence at industry events to generate and convert new business opportunities.
- Work closely with the business development team to identify key prospects and craft messaging in line with city-specific and account-specific nuances.
- Collaborate with the B2B Marketing Lead to design and deliver high-impact nurture journeys in our existing email automation platform.
- Support the wider B2B Marketing team in the delivery of our annual active-client engagement strategy.
- Proven experience in a B2B marketing role, ideally with a focus on acquisition and demand generation.
- Hands-on experience planning and delivering full-mix campaigns spanning email, social, content marketing, account-based marketing, and events.
- Exceptional copywriting skills, with a talent for crafting compelling, conversion-focused content across multiple channels and formats.
- Strong working knowledge of email automation platforms and building effective nurture sequences.
- A solid grasp of the B2B sales funnel and how marketing drives prospects from awareness through to conversion.
- A self-starter who thrives in a fast-paced environment and can manage multiple campaigns simultaneously without dropping quality.
- A natural collaborator, comfortable working closely with sales/business development, fellow marketers and wider B2C and digital teams.
- Strong organisational skills with a sharp eye for detail and a results-driven mindset.
- Experience within the property, PropTech, lettings, PBSA or BTR sectors.
- Experience using Salesforce (CRM).
- Experience using Force24 (email automation).
At UniHomes, we’re on a mission to transform the entire student rental experience across the UK. As the market-leading student accommodation advertising platform and utility management service provider, we make finding and securing all-inclusive student accommodation simple, seamless, and stress-free.
We’re not just another platform. UniHomes is developing innovative technology to deliver one go-to destination that supports the entire student rental journey. With an unwavering focus on our students, partner letting agents, operators and suppliers, we continually evolve and enhance our products and services to exceed expectations, while tackling market complexity with ease and transparency.
Since launching in 2015, we’ve experienced rapid growth. Today, we operate in 60+ cities, partner with 1,000+ agents and operators, and are backed by Macquarie Capital and LDC. Our success has been recognised with accolades from EY Entrepreneur of the Year, Deloitte UK Technology Fast 50, The Negotiator Awards, and Great Place to Work® certification.
Our 140+ strong team is based in the heart of Sheffield City Centre, where we’re driving innovation, expanding into new markets, and fostering a culture built on collaboration, creativity, and growth.
If you’re ready to make a meaningful impact and help redefine how students find their perfect home, now is the time to join UniHomes. Be part of a team that’s opening new doors to better experiences, brighter ideas, and stress-free living.
What do you get when you work here?With people and culture at the heart of our organisation, we are continually enhancing our employee offer and culture. We are incredibly proud to have been officially certified as a Great Place to Work® (GPTW®) and an accredited Living Wage employer - all our employees earn a fair living wage above the government minimum wage.
Working in our stunning new office at New Era Square in the centre of Sheffield, you will get complimentary breakfast, hot & cold drinks, snacks, pool table, holidays, length of service days, voluntary day, enhanced pension scheme, pension salary sacrifice scheme, healthcare scheme, Employee Assistant Programme, sick pay, enhanced maternity & paternity pay, career progression, a commitment to personal and professional development, employee awards, refer a friend scheme, staff discounts, mental health and financial support, and company social events.
At UniHomes we are committed to fostering an inclusive and diverse workplace where everyone can thrive and which values individuals for their unique perspectives. We welcome candidates from all backgrounds, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Please let us know if you require any reasonable adjustments to make the recruitment process more accessible to you.
Applicants must already have the permanent and unrestricted right to work in the UK. Unfortunately, we are unable to offer visa sponsorship as we do not hold a sponsor licence.
We want to hear your unique voice in your application. We love AI, but relying on it solely to write your cover letter and answer the application questions is a missed opportunity to showcase the originality and personality that will make you stand out. Show us the real you.
We do not accept CV submissions from recruitment agencies. Direct applications from individual candidates are encouraged. Thank you for your understanding.
B2B Marketing Executive in Sheffield employer: UniHomes
UniHomes is an exceptional employer that fosters a vibrant work culture in Sheffield, where employees are encouraged to thrive in a supportive environment. With benefits like a new office space and complimentary breakfast, alongside a strong commitment to professional development, team members can expect meaningful growth opportunities while enjoying the dynamic nature of their roles.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Executive in Sheffield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for UniHomes and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like UniHomes are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with UniHomes on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at UniHomes. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Marketing Executive in Sheffield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit UniHomes. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of UniHomes:Show us that you’ve done your homework! In your application, briefly mention what you admire about UniHomes’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at UniHomes
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at UniHomes will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At UniHomes, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
