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For Companies At a Glance
- Tasks: Lead B2B marketing strategies and manage a team to drive growth.
- Company: Join UniHomes, a top student property portal revolutionising the rental market.
- Benefits: Enjoy perks like free breakfast, snacks, healthcare, and flexible working options.
- Why this job: Be part of an exciting growth journey in a vibrant company culture.
- Qualifications: 5+ years in B2B marketing management with strong communication skills required.
- Other info: Work from our modern Sheffield office with potential for hybrid arrangements.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About us
UniHomes is a leading student property search and comparison portal and shared utilities provider. We offer a cutting‑edge utility management service, taking the hassle out of shared bills for students. We currently operate in over 50 university locations nationwide helping thousands of students find their Ideal properties.
A progressive SME who is passionate about developing our technology and products to amplify the student rental market. Having doubled in size in the last two years and we have a continued growth trajectory, we have huge ambitions for the future making this is a very exciting time to join our team.
The role
We are looking for a commercially savvy and performance‑driven Marketing Manager to head up our B2B growth marketing team. Reporting to the Head of Marketing and being responsible for a Marketing Executive, you will take full ownership of the B2B marketing function, playing a pivotal role in supporting our business\’s growth ambitions. Working closely with the wider marketing and sales teams, you will design, implement and help deliver all B2B activities, including demand generation, account‑based marketing and sales enablement strategies, with a key emphasis on attracting, nurturing, and retaining B2B clients.
This is a key role as we embark on an accelerated growth journey to revolutionise the bills‑included student rental market for letting agent clients who advertise their student properties with all bills included on our UniHomes website.
The role is working full‑time from our central Sheffield office with the possibility of working toward hybrid (1 or 2 days from home) after initial onboarding.
Apply now and make your mark at UniHomes!
Key responsibilities
- Design and implement growth marketing strategies for our B2B offering.
- Collaborate with the Head of Marketing to build a performance‑driven B2B function.
- Work closely with the B2C Marketing Manager to develop integrated campaigns for our student and agent customers.
- Coach, manage and mentor B2B marketing executive.
- Collaborate with wider teams to identify and pursue growth opportunities in new and existing territories.
- Provide hands‑on support in delivering key marketing campaigns alongside the B2B marketing executive.
- Project manage campaigns across the entire marketing mix and maintain strategic relationships with stakeholders.
- Develop client‑specific content to enhance relationships and services we provide.
- Plan and execute marketing campaigns, analyse metrics, and provide detailed performance reports with recommendations.
- Manage assigned areas of the annual marketing budget.
- Stay up to date with market trends and competitors.
- Come up with creative ways to generate new business and customer leads.
- Foster and enhance existing client relationships through innovative strategies.
Skills and experience
- CIM Postgraduate degree (or equivalent).
- Minimum 5 years of B2B marketing management experience.
- Passionate about leveraging marketing to build a company brand and achieve success.
- Experience in designing and delivering multi‑channel performance marketing campaigns.
- Budget management skills.
- Proficient in marketing automation and CRM tools.
- Track record in campaign performance reporting.
- Proven ability in building strong relationships.
- Excellent written and verbal communication skills with a keen eye for detail.
- Outstanding organizational skills.
- Experience in people management.
- Positive energy with a solution‑focused mindset, and a collaborative and committed team player.
What do you get when you work here?
With people and culture at the heart of our organisation, we are continually enhancing our employee offer and culture.
Working in our stunning new office at New Era Square in the centre of Sheffield, you will get complimentary breakfast, hot & cold drinks, snacks, pool table, holidays, length of service days, voluntary day, healthcare scheme, Employee Assistant Programme, sick pay, enhanced maternity & paternity pay, career progression, a commitment to personal and professional development, employee of the month award, refer a friend scheme, staff discounts, mental health and financial support, and company social events.
Salary : £40,000 – £45,000 DOE
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Marketing Manager (Business to Business) employer: UniHomes
Contact Detail:
UniHomes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Business to Business)
✨Tip Number 1
Network with professionals in the B2B marketing space, especially those who have experience in the student rental market. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with UniHomes' services and their unique selling points. Understanding their business model will help you articulate how your skills can contribute to their growth during interviews.
✨Tip Number 3
Prepare to discuss specific B2B marketing campaigns you've managed in the past. Highlight your successes and how they relate to the responsibilities outlined in the job description, particularly around demand generation and account-based marketing.
✨Tip Number 4
Showcase your leadership skills by preparing examples of how you've coached or mentored team members in previous roles. This will demonstrate your ability to manage the B2B marketing executive effectively.
We think you need these skills to ace Marketing Manager (Business to Business)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant B2B marketing experience, particularly in managing campaigns and building client relationships. Use specific examples that demonstrate your success in similar roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for B2B marketing and your understanding of the student rental market. Mention how your skills align with UniHomes' goals and how you can contribute to their growth.
Showcase Your Achievements: In your application, include quantifiable achievements from your previous roles, such as increased lead generation or successful campaign metrics. This will help illustrate your impact and effectiveness as a Marketing Manager.
Research UniHomes: Familiarise yourself with UniHomes' services and recent developments in the student rental market. This knowledge will allow you to tailor your application and demonstrate your genuine interest in the company.
How to prepare for a job interview at UniHomes
✨Know Your B2B Marketing Strategies
Make sure you have a solid understanding of B2B marketing strategies, especially those relevant to the student rental market. Be prepared to discuss specific campaigns you've managed and how they contributed to business growth.
✨Showcase Your Leadership Skills
As this role involves managing a team, highlight your experience in coaching and mentoring others. Share examples of how you've successfully led a team to achieve marketing goals.
✨Demonstrate Analytical Skills
Be ready to talk about how you analyse campaign performance metrics. Discuss tools you've used for reporting and how your insights have driven marketing decisions in the past.
✨Stay Current with Market Trends
Research the latest trends in the B2B marketing landscape, particularly in the property sector. Being able to discuss current market dynamics will show your enthusiasm and commitment to the role.
