United Kingdom — International Student Market
654K inbound students (2024) +0%
1. India 169K
2. China 152K
4. United States 36K
5. Pakistan 31K
14 international branch campuses in United Kingdom
OVERVIEW Queen Mary University of London is recruiting an International & Postgraduate Campaigns Senior Officer within its External Relations directorate. This role supports the attraction, recruitment, and nurture of students, including postgraduate and international students, through a range of marketing activity within higher education. The position focuses on delivering campaigns across multiple digital channels and collaborating with stakeholders in the UK and overseas. The successful candidate will contribute to international recruitment activity and support audience engagement through paid and organic approaches.
Key responsibilities
- Support the attraction, recruitment, and nurture of students including postgraduate and international students
- Manage activity across paid and organic social media
- Contribute to programmatic and paid search campaigns
- Work with agencies to deliver paid campaigns
- Collaborate with stakeholders including colleagues based overseas
- Support UK and international student recruitment activity within higher education
Requirements
- Understanding of UK and international student recruitment within higher education
- Ability to work with stakeholders including colleagues based overseas
- Experience or understanding of marketing campaigns
- Knowledge of paid and organic campaign activity across digital channels WHY THIS ROLE MATTERS This role supports student recruitment and engagement in a competitive higher education environment. Effective international marketing and recruitment campaigns help universities connect with prospective international students and postgraduate applicants across multiple regions. By coordinating campaigns and working with internal and external partners, the postholder contributes to communication strategies that support institutional recruitment goals and student engagement.
Bonus: Application advice
- Highlight experience managing marketing campaigns across digital channels
- Provide examples of work involving international students or international recruitment activity
- Demonstrate familiarity with paid campaigns, social media, and email marketing
- Show evidence of collaboration with agencies or overseas stakeholders
- Tailor your application to higher education and student recruitment environments
- Use clear examples that demonstrate communication and project coordination skills
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