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- Tasks: Enhance marketing campaigns and optimise customer journeys across digital platforms.
- Company: Join UNiDAYS, the world's largest Student Affinity Network with over 22 million members globally.
- Benefits: Enjoy remote work flexibility, 25 days holiday, and a comprehensive benefits package.
- Why this job: Make a real impact in a fun, fast-paced environment while working with top global brands.
- Qualifications: Marketing experience, strong Excel skills, and a passion for data-driven insights are essential.
- Other info: Work from home or campus, with support for your home setup and regular team-building activities.
The predicted salary is between 28800 - 48000 £ per year.
This role is open to remote working within the UK. Successful candidates will be required to travel to their closest UNiDAYS campus (London or Nottingham) on occasion.
We’re looking for a commercially minded and analytically driven Marketing Optimisation Executive to join our Marketing team. Reporting to the Optimisation & Merchandising Manager, this role focuses on enhancing marketing campaign performance, enriching the member experience, and contributing to partner success. You’ll work across multiple digital touchpoints to optimise customer journeys, refine merchandising strategies, and support the overall effectiveness of our campaigns.
Day to day responsibilities
- On-site & App Merchandising Support
- Monitor the performance of our brands and offers, providing data-driven analyses and insights to improve.
- Collaborate with our commercial team to align merchandising strategies with overarching business objectives.
- Develop and execute optimisation experiments and personalisation initiatives across app and web platforms to maximise merchandising effectiveness.
- Campaign Tracking & Performance Analysis
- Develop and maintain reports to analyse and track key performance indicators across CRM, paid social, and on-site channels.
- Proactively identify and report on drivers of success, presenting actionable improvement opportunities to stakeholders.
- Support the Marketing Campaigns team with detailed post-campaign analyses, producing key insights and recommendations to enhance future campaign performance.
- Customer Insights & CRM Analytics
- Design and implement data-driven testing strategies, including A/B and multivariate testing, to optimise performance.
- Analyse customer behaviour and engagement data and present key findings to stakeholders.
- Provide the CRM team with clear, data-backed insights and recommendations to optimise future campaign performance.
What we need from you
- Marketing experience
- Proficient in Excel (formulas, pivot tables, data analysis)
- Strong organisational skills and attention to detail
- Excellent communication and interpersonal skills
- Able to manage multiple tasks and meet deadlines
- Positive, proactive, and a strong team player
Preferred:
- Familiarity with Gen Z/student audiences
- Experience with digital marketing tools (e.g. Google Analytics, Meta Ads Manager)
- Understanding of campaign optimisation or A/B testing
- Curious, analytical, and data-driven
- Creative in problem-solving
- Accountable and results-focused
We offer a fast paced, fun & social working environment where you can truly make an impact. We believe that work should enhance and complement your life which is why we leave it up to you to decide where you work. You can choose to work from your assigned campus (either Nottingham or London) or from home, whatever works best for your individual needs. Your manager may request you attend team meet ups at your campus but other than that it is up to you!
We work hard at UNiDAYS, but we also believe in fair compensation for hard work. That’s why we’re pleased to offer all employees full access to our comprehensive benefits package:
- 25 days holiday per year increasing with length of service, plus flexible bank holidays
- 4pm finishes every Friday
- Company bonus scheme
- Company pension scheme
- Private health insurance (Vitality)
- Income protection policy
- Life assurance policy
- Employee Assistance Program
- Enhanced parental leave pay
- Core hours with flexibility around how/when you manage your time
- Regular team building activities
- The latest tech and hardware will be supplied from day one
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.
Marketing Optimisation Executive employer: UNiDAYS
Contact Detail:
UNiDAYS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Optimisation Executive
✨Tip Number 1
Familiarise yourself with UNiDAYS and its target audience, particularly Gen Z. Understanding their preferences and behaviours will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Brush up on your data analysis skills, especially in Excel. Being able to demonstrate your proficiency with pivot tables and data-driven insights will be crucial in showcasing your fit for the role.
✨Tip Number 3
Prepare examples of past marketing campaigns you've worked on, focusing on optimisation strategies and results. This will help you illustrate your analytical mindset and problem-solving abilities during the interview.
✨Tip Number 4
Network with current or former employees of UNiDAYS on platforms like LinkedIn. Gaining insights from their experiences can provide you with valuable information about the company culture and expectations.
We think you need these skills to ace Marketing Optimisation Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in optimisation and analytics. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific experiences that align with the responsibilities listed, such as your familiarity with A/B testing or data analysis.
Showcase Your Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to drive marketing decisions in previous roles. Highlight any tools you're proficient in, like Excel or Google Analytics.
Demonstrate Cultural Fit: UNiDAYS values a positive and proactive attitude. In your application, convey your team spirit and willingness to contribute to a fun and dynamic work environment. Share any relevant experiences that showcase your personality.
How to prepare for a job interview at UNiDAYS
✨Showcase Your Analytical Skills
As a Marketing Optimisation Executive, you'll need to demonstrate your ability to analyse data effectively. Be prepared to discuss your experience with tools like Excel and any relevant digital marketing platforms. Highlight specific examples where your analytical skills led to improved campaign performance.
✨Understand the Target Audience
Familiarity with Gen Z and student audiences is preferred for this role. Research UNiDAYS' target demographic and be ready to share insights on how you would tailor marketing strategies to engage this audience effectively. This shows that you understand their needs and preferences.
✨Prepare for A/B Testing Discussions
Since the role involves designing and implementing testing strategies, brush up on your knowledge of A/B and multivariate testing. Be ready to explain how you've used these methods in past roles to optimise marketing campaigns and what results you achieved.
✨Communicate Clearly and Confidently
Excellent communication skills are essential for this position. Practice articulating your thoughts clearly and confidently, especially when discussing complex data or marketing strategies. This will help you convey your ideas effectively during the interview.
