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- Tasks: Lead partner marketing strategies and deliver data-driven insights to enhance student engagement.
- Company: Join UNiDAYS, the world's largest student verification network, shaping brand connections.
- Benefits: Enjoy flexible hybrid working, competitive salary, and a comprehensive benefits package.
- Why this job: Make a real impact in a fast-paced environment while collaborating with top global brands.
- Qualifications: Proven experience in merchandising or analytics, with strong leadership and communication skills.
- Other info: Be part of a diverse team that values your contributions and offers excellent career growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are looking for an analytical and commercially astute Head of Partner Marketing & Insights to join UNiDAYS on a fixed-term basis for maternity cover. This pivotal role is responsible for executing our merchandising strategy across all personalised and automated communication channels, ensuring our student members receive the most compelling and relevant offers. As the custodian of our merchandising framework, you will manage high-visibility homepage content, optimise campaigns, and deliver data-driven insights to stakeholders. You will act as a critical link between our Commercial and Campaign teams, ensuring a unified approach to our campaign execution.
This role centralises analytical reporting across the Marketing team—building dashboards and empowering teams with actionable learnings to drive performance.
Qualifications- Experience: Proven track record leading a merchandising or analytical function, ideally in a fast-paced digital or e-commerce environment.
- Technical Proficiency: Hands-on experience with Bloomreach (or similar CRM/Personalisation tools) and BI tools like Tableau.
- Analytical Rigour: A natural ability to deep-dive into data while maintaining a view of the "bigger picture."
- Pragmatism: The ability to navigate ambiguity and make data-backed decisions under tight deadlines.
- Leadership: Experience managing and mentoring small teams with a focus on collaborative delivery.
- Stakeholder Management: Exceptional communication skills, with the ability to influence cross-functional teams in a matrixed organisation.
- Merchandising Framework & Strategy: Oversee the merchandising calendar and framework, collaborating cross-functionally with the Campaign Delivery, Campaign Development, and Commercial teams. Execute the overarching merchandising strategy through personalised and automated communications via Bloomreach, responding dynamically to seasonal cycles, brand objectives, and member behaviour. Work with Campaign teams to implement behaviour-triggered communications and content aligned with key member lifecycle events. Optimise the matching of members to high-value offers to maximise offer performance.
- Homepage Management: Curate and continuously optimise the homepage experience to ensure the most relevant offers are surfaced for our member base. Drive the optimisation of personalised recommendations via Bloomreach, including the weighting of content blocks and ad slot performance. Partner with the Product team to foster a holistic member experience, including the integration of merchandising within search functions. Own the content calendar to strategically showcase key marketing campaigns and manage ad-hoc partner opportunities (e.g., major brand launches).
- Marketing Campaign Optimisation: Spearhead the Conversion Rate Optimisation (CRO) of marketing campaign pages to achieve maximum conversion rates. Generate data-backed evidence and recommendations to support the Commercial team in optimising offer presentation for superior commercial outcomes. Collaborate with the Product team on the planning, execution, and A/B testing of new campaign page features to simultaneously enhance member experience and drive improved business and partner results.
- Analytics & Reporting: Lead the development of reporting across all Marketing functions, establishing clear weekly, monthly, and quarterly cadences leveraging data in Tableau, Bloomreach, GA and Appsflyer. Work with our Data & Insight teams to build robust dashboards for tracking KPIs and monitoring real-time campaign effectiveness. Translate complex performance data into "so-what" actionable insights and strategic recommendations for senior stakeholders.
- Leadership and Team Management: Lead, coach, and provide strategic direction to a team of two, ensuring high output in a fast-paced environment. Build strong relationships across Marketing, Commercial, and Product to foster seamless cross-functional collaboration. Act as an insight-led consultant for the Commercial team during high-level campaign planning sessions.
This is your opportunity to join the world’s largest student verification network and help shape the future of how brands connect with the next generation. We engage a community of 23M+ verified students and graduates across 115 markets, making us a truly global platform. Our brand is a powerhouse in the UK, and we’re rapidly accelerating our presence worldwide—especially in the US, Germany, India, France, Canada, and Australia. We partner with 850+ of the world’s biggest brands, bringing their products and services to the hearts and minds of tomorrow’s professionals—driving engagement, building affinity, and delivering real results.
We offer a fast-paced, fun, and social working environment where you can truly make an impact. We believe work should enhance and complement your life, which is why we provide a flexible hybrid working model. While there are expectations to attend the London/Nottingham campus periodically, you and your manager will determine the most appropriate balance together, ensuring both your needs and the needs of the business are met. We work hard at UNiDAYS, and we believe in fair compensation for that hard work. That’s why we’re proud to offer all employees full access to our comprehensive benefits package.
Our Perks Include:- 25 days holiday per year increasing with length of service, plus flexible bank holidays
- Competitive salaries
- 4pm finishes every Friday
- Company bonus scheme
- Company pension scheme
- Private health insurance (BUPA)
- Dental Insurance (BUPA)
- Income protection policy
- Life assurance policy
- Employee Assistance Program
- Enhanced parental leave pay
- Regular team building activities
- ÂŁ150 pounds towards your home office set up
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.
Head of Partner Marketing & Insights (12-Month Mat Cover) employer: UNiDAYS
Contact Detail:
UNiDAYS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Partner Marketing & Insights (12-Month Mat Cover)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially around data-driven insights and merchandising strategies.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. The more comfortable you are speaking about your skills and experiences, the better you'll perform.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Head of Partner Marketing & Insights (12-Month Mat Cover)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in merchandising and analytics. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Show Off Your Analytical Skills: Since this role is all about data-driven insights, include specific examples of how you've used data to make decisions or optimise campaigns in the past. We love a good story backed by numbers!
Keep It Clear and Concise: When writing your application, be straightforward and to the point. Use bullet points where possible to make it easy for us to read through your experience and qualifications quickly.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at UNiDAYS
✨Know Your Merchandising Strategy
Before the interview, dive deep into UNiDAYS' merchandising strategy. Familiarise yourself with how they personalise offers for students and think about how your experience aligns with their approach. Be ready to discuss specific examples of how you've executed similar strategies in the past.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing tools like Bloomreach and Tableau. Bring examples of dashboards you've created or insights you've derived from data that led to actionable outcomes. This will show you can translate complex data into clear recommendations.
✨Highlight Cross-Functional Collaboration
Since this role requires working closely with various teams, be prepared to share experiences where you've successfully collaborated across departments. Discuss how you’ve influenced stakeholders and ensured a unified approach in previous roles, especially in fast-paced environments.
✨Emphasise Leadership Experience
As a potential leader, it’s crucial to convey your management style. Share stories about how you've coached and mentored teams, focusing on how you foster collaboration and high performance. Highlight any challenges you faced and how you navigated them to achieve team success.
