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- Tasks: Lead CRM strategy and campaign delivery while managing a high-performing team.
- Company: Join UNiDAYS, the world's largest Student Affinity Network with over 22 million members.
- Benefits: Enjoy remote work flexibility, 25 days holiday, and a comprehensive benefits package.
- Why this job: Make a real impact in a fun, fast-paced environment with global reach.
- Qualifications: Experience in CRM and multi-channel campaigns, strong data literacy, and leadership skills required.
- Other info: Work from home or campus, with support for your home setup.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Head of CRM & Campaign Delivery (Mat Cover)
Join to apply for the Head of CRM & Campaign Delivery (Mat Cover) role at UNiDAYS
Head of CRM & Campaign Delivery (Mat Cover)
Join to apply for the Head of CRM & Campaign Delivery (Mat Cover) role at UNiDAYS
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*this role is open to remote working within the UK. Successful candidates will be required to travel to their closest UNiDAYS campus (London or Nottingham) on occasion.
The role in a nutshell
We’re looking for a strategic and delivery-focused Head of CRM & Campaign Delivery to join UNiDAYS on a fixed-term basis to cover maternity leave. This is a pivotal role responsible for both the strategic direction and flawless execution of CRM initiatives and marketing campaigns across all channels.
As well as leading lifecycle and CRM communications, you’ll also support the delivery of our marketing and brand partners’ campaigns across all media. You’ll ensure consistent planning, timing, and messaging across all campaign touchpoints.
You’ll lead a high-performing team of 9 and work closely with stakeholders across Commercial, Marketing, Creative, Product, and Data teams —while optimising our use of Bloomreach to drive engagement and performance.
Day to day responsibilities
CRM Strategy & Lifecycle Ownership
- Own and evolve the full CRM strategy across acquisition, onboarding, engagement, retention, and reverification.
- Oversee delivery and optimisation of automated lifecycle workflows, ensuring alignment with customer journeys and business goals.
- Collaborate with Data, Product, Engineering and Marketing teams to deliver insight-led, personalised, and timely communications.
- Define and maintain governance around Bloomreach Weblayers, In-App messaging and Paid Media (e.g., audience rules, frequency caps, approvals).
Campaign Delivery
- Oversee campaign delivery across all channels—CRM, onsite, paid, social, and OOH—ensuring consistent messaging and effective targeting.
- Ensure that campaigns are well-planned, properly targeted, and optimised for maximum reach, engagement, and conversion.
- Collaborate with Commercial, Creative, and Ops teams to ensure campaign processes are adapted and iteratively improved.
Performance & Reporting
- Lead quarterly CRM and trigger performance reporting to the Senior Leadership Team, focusing on impact, trends, and key actions.
- Champion and oversee meaningful tests and optimisations driven by performance insight that deliver actionable recommendations.
- Contribute weekly Business Performance Reviews
- Measure key performance indicators to monitor underlying trends
Leadership and Team Management
- Lead and support the CRM and Campaign Delivery team, including Campaign Managers and CRM Executives, creating a collaborative, high-performance culture.
- Provide day-to-day guidance, mentorship, and coaching to ensure delivery quality and team development.
- Align team resources and planning across business requirements, including coordination with external partners.
- Ensure team are trained on the tools they use, particularly to encourage constant testing and iteration
What we need from you
- Significant experience in CRM and multi-channel campaign delivery, particularly in paid social.
- Hands-on knowledge of advanced CRM platforms—ideally Bloomreach—with a focus on personalisation, automation, and analytics.
- Demonstrated ability to lead high-performing teams through busy delivery periods.
- Strong data literacy and ability to turn insight into action.
- Experience working with external agencies to manage campaign components.
- Clear communication and strong cross-functional collaboration skills.
We\’ve accomplished a lot since we started in 2011, but in many ways, this is just the beginning. This is the chance for you to get in on ground zero. An opportunity to make a difference within the business with global reach. We are the world’s largest Student Affinity Network, with over 22 million verified members in 115 markets including the US, UK, Germany, India, Canada and Australia. We work with 800 of the world’s biggest brands globally, taking their products and services into the hearts and minds of tomorrow’s professionals, delivering engagement, building affinity and sales. You’ll also be working for a Great Place to Work CertifiedTM company who have been recognised on the UK’s Best WorkplacesTM for Wellbeing and UK\’s Best Workplaces for Women 2022 list. To find out more about our workplace initiatives, see our UK exclusive case study with Great Place to Work and be sure to visit our profile for more information.
We offer a fast paced, fun & social working environment where you can truly make an impact. We believe that work should enhance and complement your life which is why we leave it up to you to decide where you work. You can choose to work from your assigned campus (either Nottingham or London) or from home, whatever works best for your individual needs. Your manager may request you attend team meet ups at your campus but other than that it is up to you! We work hard at UNiDAYS , but we also believe in fair compensation for hard work. That\’s why we\’re pleased to offer all employees full access to our comprehensive benefits package.
- 25 days holiday per year increasing with length of service, plus flexible bank holidays
- 4pm finishes every Friday
- Company bonus scheme
- Company pension scheme
- Private health insurance (Vitality)
- Income protection policy
- Life assurance policy
- Employee Assistance Program
- Enhanced parental leave pay
- Core hours with flexibility around how/when you manage your time
- Regular team building activities
- The latest tech and hardware will be supplied from day one
- Good Vibes Program: we know we’ve all had to adapt to new ways of working and UNiDAYS has always taken pride in the community we’ve created in the office but we’re just as committed to creating an innovative approach to fostering connections and improving engagement outside of the office! We want to boost your remote working experience so think virtual parties, pottery classes, wellness classes and guest speakers just to name a few!
- Support for home working for all new team members. We will help assess your home set up and you can expense ÂŁ150 towards any additional furniture you may need to be safe and comfortable when working from home
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.
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Head of CRM & Campaign Delivery (Mat Cover) employer: UNiDAYS
Contact Detail:
UNiDAYS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of CRM & Campaign Delivery (Mat Cover)
✨Tip Number 1
Familiarise yourself with Bloomreach, as it's a key tool for this role. Understanding its features and how to leverage them for CRM and campaign delivery will give you an edge during discussions.
✨Tip Number 2
Showcase your experience in leading high-performing teams. Prepare examples of how you've successfully managed teams through busy periods, as this is crucial for the Head of CRM & Campaign Delivery position.
✨Tip Number 3
Highlight your data literacy skills. Be ready to discuss how you've turned insights into actionable strategies in previous roles, as this will resonate well with the expectations of the hiring team.
✨Tip Number 4
Network with current or former employees of UNiDAYS if possible. Gaining insights about the company culture and expectations can help you tailor your approach and demonstrate your genuine interest in the role.
We think you need these skills to ace Head of CRM & Campaign Delivery (Mat Cover)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and multi-channel campaign delivery. Emphasise any hands-on knowledge of advanced CRM platforms, particularly Bloomreach, and showcase your leadership skills in managing high-performing teams.
Craft a Compelling Cover Letter: Write a cover letter that clearly outlines your strategic vision for CRM and campaign delivery. Mention specific examples of how you've successfully led campaigns or improved processes in previous roles, and express your enthusiasm for the opportunity at UNiDAYS.
Highlight Data Literacy: In your application, demonstrate your strong data literacy by providing examples of how you've turned insights into actionable strategies. This is crucial for the role, so be specific about the tools and methods you’ve used to analyse performance.
Showcase Collaboration Skills: Since the role involves working closely with various teams, highlight your cross-functional collaboration skills. Provide examples of successful projects where you worked with different departments, showcasing your ability to communicate effectively and drive results.
How to prepare for a job interview at UNiDAYS
✨Showcase Your CRM Expertise
Make sure to highlight your significant experience in CRM and multi-channel campaign delivery. Be prepared to discuss specific examples of how you've successfully implemented CRM strategies, particularly in paid social, as this is crucial for the role.
✨Demonstrate Leadership Skills
Since you'll be leading a high-performing team, it's essential to convey your leadership style. Share experiences where you've mentored or guided teams through busy periods, showcasing your ability to foster a collaborative culture.
✨Prepare for Data-Driven Discussions
Given the emphasis on data literacy, come ready to discuss how you've turned insights into actionable strategies. Be prepared to explain how you measure key performance indicators and use them to optimise campaigns.
✨Understand Bloomreach and Its Applications
Familiarise yourself with Bloomreach and its functionalities, especially regarding personalisation and automation. Be ready to discuss how you've used advanced CRM platforms in the past to enhance customer engagement and campaign effectiveness.
