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- Tasks: Develop and execute exciting marketing campaigns that resonate with students.
- Company: Join UNiDAYS, the world's largest Student Affinity Network with over 22 million members.
- Benefits: Enjoy flexible working, 25 days holiday, and a comprehensive benefits package.
- Why this job: Make a real impact in a fun, fast-paced environment while collaborating with top brands.
- Qualifications: Experience in digital marketing, project management, and data analysis; German language skills are a plus.
- Other info: Remote work options available; occasional travel to Nottingham or London required.
The predicted salary is between 28800 - 43200 £ per year.
*This role is open to remote working within the UK or DE. Successful candidates will be required to travel to their closest UNiDAYS campus (London or Nottingham) on occasion (if in the UK).
The role in a nutshell: We are accelerating our efforts in international markets, and this role will be a key part of developing our marketing plans in these markets. You will build campaigns around key member moments - things that students will care about - that will also encourage our partner brands to collaborate on.
Day-to-day responsibilities:
- Campaign Development: Develop comprehensive campaign strategies that align with UNiDAYS' brand identity and business goals. Identify key themes, messaging, and creative concepts that resonate with students. Collaborate with the Commercial team to create engaging student campaigns that excite our partners.
- Back to School, Black Friday & Christmas Co-ordination: Develop and execute detailed marketing plans for Back to School and Black Friday/Christmas that deliver new member acquisition and engagements. Coordinate activities across internal teams and external agencies to ensure plans and execution are aligned. Create test measurement programmes to ensure gains are incremental and delivering ROI. Work with the Commercial team to ensure partner interest to drive media revenues.
- Reporting: Develop campaign performance reports, highlighting key metrics, insights, and actionable recommendations for stakeholders. Interpret data to identify trends, opportunities, and areas for improvement, using analytical tools and platforms.
What we need from you:
- Experience of executing campaigns in a CRM or digital marketing environment
- Experience of delivering AB tests
- Experience of how CRM and paid social can be used to deliver against company goals
- Experience in project management/time management best practices
- Experience in spotting trends in data and understanding the impact
- Ability to speak German is highly desirable
We offer a fast paced, fun & social working environment where you can truly make an impact. We believe that work should enhance and complement your life which is why we leave it up to you to decide where you work. You can choose to work from your assigned campus (either Nottingham or London) or from home, whatever works best for your individual needs. Your manager may request you attend team meet ups at your campus but other than that it is up to you!
We work hard at UNiDAYS, but we also believe in fair compensation for hard work. That’s why we’re pleased to offer all employees full access to our comprehensive benefits package. Our perks include (for the UK):
- 25 days holiday per year increasing with length of service, plus flexible bank holidays
- 4pm finishes every Friday
- Company bonus scheme
- Company pension scheme
- Private health insurance (Vitality)
- Income protection policy
- Life assurance policy
- Employee Assistance Program
- Enhanced parental leave pay
- Core hours with flexibility around how/when you manage your time
- Regular team building activities
- The latest tech and hardware will be supplied from day one
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.
Campaign Development Executive, Germany (6-month FTC) employer: UNiDAYS
Contact Detail:
UNiDAYS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Development Executive, Germany (6-month FTC)
✨Tip Number 1
Familiarise yourself with UNiDAYS' brand identity and values. Understanding what they stand for will help you align your ideas and strategies with their goals during interviews.
✨Tip Number 2
Showcase your experience in executing campaigns, especially in a CRM or digital marketing environment. Be ready to discuss specific examples of successful campaigns you've managed and the results achieved.
✨Tip Number 3
Prepare to discuss how you can leverage data analytics to drive campaign performance. Highlight any tools or platforms you're familiar with that can help interpret data and identify trends.
✨Tip Number 4
If you speak German, make sure to emphasise this skill during your discussions. It’s highly desirable for the role and can set you apart from other candidates.
We think you need these skills to ace Campaign Development Executive, Germany (6-month FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in campaign development, digital marketing, and project management. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of UNiDAYS' mission. Mention specific campaigns or projects you've worked on that align with their goals.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to drive campaign decisions. Highlight any experience with A/B testing and reporting metrics to show your analytical capabilities.
Demonstrate Cultural Fit: Research UNiDAYS' company culture and values. In your application, express how your personal values align with theirs, particularly regarding diversity and creating a positive work environment.
How to prepare for a job interview at UNiDAYS
✨Know Your Campaigns
Familiarise yourself with recent campaigns that UNiDAYS has executed. Be prepared to discuss what you liked about them and how you would approach similar projects. This shows your genuine interest in the company and its marketing strategies.
✨Demonstrate Data Savvy
Since the role involves interpreting data to identify trends, brush up on your analytical skills. Be ready to discuss how you've used data in past campaigns to drive decisions and improve performance.
✨Showcase Project Management Skills
Prepare examples of how you've successfully managed multiple projects simultaneously. Highlight your time management techniques and how you ensure all stakeholders are aligned throughout the campaign process.
✨Speak German Confidently
If you speak German, practice discussing your experience in the language. Even if you're not fluent, showing that you can communicate in German will be a plus, especially since the role focuses on the German market.
