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- Tasks: Manage and optimise marketing campaigns across digital channels for international markets.
- Company: UNiDAYS is the world's largest Student Affinity Network, connecting over 22 million members globally.
- Benefits: Enjoy remote work options, holidays, bonuses, health insurance, and a supportive work culture.
- Why this job: Join a dynamic team making a real impact in student marketing while developing your skills.
- Qualifications: Experience in CRM or digital marketing, A/B testing, and strong analytical skills required.
- Other info: German language skills are a plus; occasional travel to London or Nottingham campuses may be needed.
The predicted salary is between 28800 - 43200 £ per year.
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Campaign Delivery Executive (CRM) (FTC), London
Client: UNiDAYS
Location: London, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference:
Job Views:
23
Posted:
22.06.2025
Expiry Date:
06.08.2025
Job Description:
This role is open to remote working within the UK. Successful candidates will be required to travel to their closest UNiDAYS campus (London or Nottingham) occasionally.
The role in a nutshell
We are expanding our efforts in international markets, and this role is key to executing our marketing activities. You will be part of the Marketing team, managing campaigns across various digital channels for marketing and paid partner campaigns. Your responsibilities include working on specific markets, understanding stakeholder needs, supporting the team, and setting up, launching, and optimizing campaigns across different media channels.
Day-to-day responsibilities
Campaign Planning and Setup
- Coordinate with multiple teams to set up campaigns aligned with commercial goals, budgets, target audiences, and market trends.
- Ensure design and copy assets are suitable and localized appropriately.
- Check onsite & CRM inventory and calendars to avoid capacity, audience, or timing conflicts.
- Ensure a seamless customer journey.
- Implement tracking parameters for reporting.
Campaign Execution and Optimization
- Launch campaigns across platforms including UNiDAYS website & app, CRM (email & push), and paid media (Meta, Snapchat, TikTok, Google Ads, etc.).
- Optimize campaign performance and conversion rates by managing campaigns proactively and suggesting revenue opportunities.
- Implement A/B testing where relevant to improve key metrics.
- Perform daily site checks across all regions for accuracy.
Reporting
- Create performance reports highlighting key metrics, insights, and recommendations.
- Analyze data to identify trends and opportunities using analytical tools.
Best Practices and Continuous Improvement
- Stay updated with digital marketing trends and share insights with the team.
- Contribute to developing internal best practices.
- Collaborate across teams to align strategies and foster continuous improvement.
Qualifications and Experience Needed
- Experience executing campaigns in CRM or digital marketing environments.
- Experience with A/B testing.
- Understanding of how CRM and paid social media can meet company goals.
- Project and time management skills.
- Ability to analyze data trends and impacts.
- German language skills are highly desirable.
Since 2011, UNiDAYS has grown to become the world’s largest Student Affinity Network, with over 22 million members across 115 markets, working with major global brands. We are recognized as a Great Place to WorkTM for Wellbeing and Women in 2022. Join us to make a difference in a dynamic, flexible, and supportive environment, whether working from home or our campuses. Our benefits include holidays, bonuses, pension, health insurance, and more, along with initiatives to enhance remote working and community engagement.
We are committed to diversity and equal opportunity in our hiring practices.
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Campaign Delivery Executive (CRM) (FTC) employer: UNiDAYS
Contact Detail:
UNiDAYS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Delivery Executive (CRM) (FTC)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and CRM. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews, showcasing your passion and knowledge.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in campaign delivery or CRM roles. Attend relevant webinars or local meetups to build connections that could provide insights or even referrals for the position.
✨Tip Number 3
Prepare to discuss specific examples of campaigns you've worked on, particularly those involving A/B testing and optimisation. Being able to articulate your hands-on experience will demonstrate your capability to excel in this role.
✨Tip Number 4
If you have German language skills, make sure to highlight them during your interactions. This could set you apart from other candidates and show your potential value to the team, especially given the international focus of the role.
We think you need these skills to ace Campaign Delivery Executive (CRM) (FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and digital marketing. Focus on specific campaigns you've executed, especially those involving A/B testing and performance optimisation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and how your skills align with UNiDAYS' goals. Mention your familiarity with various digital channels and your ability to analyse data trends.
Showcase Your Analytical Skills: In your application, provide examples of how you've used analytical tools to identify trends and improve campaign performance. This will demonstrate your capability to contribute to reporting and insights.
Highlight Language Skills: If you have German language skills, be sure to mention them prominently in your application. This could set you apart from other candidates and show your potential value to the team.
How to prepare for a job interview at UNiDAYS
✨Understand the Role
Make sure you thoroughly understand the responsibilities of a Campaign Delivery Executive. Familiarise yourself with campaign planning, execution, and optimisation processes, as well as the tools and platforms mentioned in the job description.
✨Showcase Your Experience
Prepare to discuss your previous experience in CRM or digital marketing environments. Be ready to provide specific examples of campaigns you've executed, including any A/B testing you've conducted and the results achieved.
✨Demonstrate Analytical Skills
Since the role involves analysing data trends and creating performance reports, be prepared to discuss how you've used analytical tools in the past. Highlight any insights you've gained from data analysis and how they influenced your campaign strategies.
✨Stay Updated on Trends
Research current digital marketing trends and be ready to share your thoughts during the interview. Showing that you're proactive about staying informed will demonstrate your commitment to continuous improvement and best practices in the field.
