Head of Campaigns & Social (Mat Cover)

*this role is open to remote working within the UK. Successful candidates will be required to travel to their closest UNiDAYS campus (London or Nottingham) on occasion.

The role in a nutshell

We’re looking for a strategic, creative, and performance-driven Head of Campaigns & Social to join UNiDAYS on a fixed-term basis to cover maternity leave. This role will lead the strategic direction and execution of global member marketing campaigns and our organic social presence , ensuring all activity drives brand impact, student engagement, and commercial opportunity.

You\’ll oversee campaign planning and delivery across key seasonal moments, lead our approach to organic social (with a focus on Gen Z channels), and manage performance reporting across both areas. You’ll also coach and support a team and work closely with internal stakeholders and agency partners.

Day to day responsibilities

• Lead the development and delivery of integrated member marketing campaigns (e.g. Back to School, Black Friday, Loan Drops), aligning with brand, product, and commercial goals.
• Own and maintain a rolling 12-month marketing calendar , with a clearly documented 6-month view including critical student insight, creative themes, campaign deliverables, and partner opportunities.
• Partner with Creative, Commercial, and CRM teams to shape campaign messages, channel plans, and post-campaign analysis
• Ensure campaign toolkits and one-pagers are created for major campaigns to drive internal alignment and partner sell-in.
• Deliver campaign wrap-up reports, with consistent metrics and actionable insights

Organic Social Strategy & Growth

• Lead the organic social strategy for UNiDAYS across platforms, with a focus on Gen Z-preferred channels.
• Ensure social campaigns align seamlessly with wider marketing moments for a consistent member experience.
• Set goals and performance expectations for social media agencies, managing delivery and output across key campaigns and content streams.

Performance & Reporting

• Define and track metrics for organic social and campaigns to show business impact in a consistent manner
• Leverage analytics and reporting to monitor performance and identify opportunities for optimisation and growth.
• Contribute to weekly Business Performance Reviews

Leadership and Team Management

• Lead and support a team including across social media and campaigns
• Provide day-to-day coaching and strategic direction to help the team thrive in a fast-paced environment.
• Build strong relationships with internal teams (Creative, Commercial, CRM, Product) and external agencies, fostering smooth collaboration and high output.
• Contribute to cross-functional campaign planning sessions and support Commercial with insight-led campaign packages.

What we need from you

• Proven experience leading integrated, multi-channel marketing campaigns targeting Gen Z or youth audiences.
• A strong grasp of organic social strategy, with a track record of growing reach, engagement, and brand relevance across key platforms.
• Hands-on experience working with and managing social media agencies and influencer partners.
• A strategic mindset and the ability to turn insight into action—from audience research to post-campaign analysis.
• Experience managing and mentoring teams, with a focus on collaborative delivery and development.
• Excellent communication, planning, and stakeholder management skills, particularly in cross-functional or matrixed organisations.
• Knowledge of the UK student market (experience with Germany, France and US markets is a plus).

We\’ve accomplished a lot since we started in 2011, but in many ways, this is just the beginning. This is the chance for you to get in on ground zero. An opportunity to make a difference within the business with global reach. We are the world’s largest Student Affinity Network, with over 22 million verified members in 115 markets including the US, UK, Germany, India, Canada and Australia. We work with 800 of the world’s biggest brands globally, taking their products and services into the hearts and minds of tomorrow’s professionals, delivering engagement, building affinity and sales. You’ll also be working for a Great Place to Work CertifiedTM company who have been recognised on the UK’s Best WorkplacesTM for Wellbeing and UK\’s Best Workplaces for Women 2022 list. To find out more about our workplace initiatives, see our UK exclusive case study with Great Place to Work and be sure to visit our profile for more information.

We offer a fast paced, fun & social working environment where you can truly make an impact. We believe that work should enhance and complement your life which is why we leave it up to you to decide where you work. You can choose to work from your assigned campus (either Nottingham or London) or from home, whatever works best for your individual needs. Your manager may request you attend team meet ups at your campus but other than that it is up to you! We work hard at UNiDAYS , but we also believe in fair compensation for hard work. That\’s why we\’re pleased to offer all employees full access to our comprehensive benefits package.

• 25 days holiday per year increasing with length of service, plus flexible bank holidays
• 4pm finishes every Friday
• Company bonus scheme
• Company pension scheme
• Private health insurance (Vitality)
• Income protection policy
• Life assurance policy
• Employee Assistance Program
• Enhanced parental leave pay
• Core hours with flexibility around how/when you manage your time
• Regular team building activities
• The latest tech and hardware will be supplied from day one
• Good Vibes Program: we know we’ve all had to adapt to new ways of working and UNiDAYS has always taken pride in the community we’ve created in the office but we’re just as committed to creating an innovative approach to fostering connections and improving engagement outside of the office! We want to boost your remote working experience so think virtual parties, pottery classes, wellness classes and guest speakers just to name a few!
• Support for home working for all new team members. We will help assess your home set up and you can expense £150 towards any additional furniture you may need to be safe and comfortable when working from home

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

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