At a Glance
- Tasks: Lead the marketing strategy and drive pipeline generation for a climate-focused SaaS company.
- Company: Join a high-growth ClimateTech startup making waves in sustainability and regulation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with a passionate team in a fast-paced, innovative setting.
- Why this job: Make a real impact in a mission-driven business while shaping the future of marketing.
- Qualifications: Proven B2B SaaS marketing experience and strong leadership skills required.
The predicted salary is between 80000 - 100000 £ per year.
Company Overview
Industry: ClimateTech
Revenue: £5M ARR+
Funding Journey: $10M+
No of Employees: 35
Locations: London
Summary: A high-growth B2B SaaS business helping enterprise customers navigate increasingly complex regulatory and sustainability requirements across global supply chains. Operating at the intersection of climate, regulation, and enterprise software, the business has established strong product-market fit and is now focused on scaling its go-to-market engine, improving conversion efficiency, and accelerating revenue growth. Marketing currently contributes a significant proportion of overall pipeline, making this a highly commercial leadership role with substantial visibility across the business.
Job Summary: As Head of Marketing, you will join the leadership team and take ownership of the company's marketing strategy, pipeline generation, and GTM execution. This is not a traditional brand-led marketing role. Strong foundations already exist across content, demand generation, paid acquisition, events, and thought leadership. The focus is now on improving pipeline quality, conversion efficiency, ICP segmentation, and marketing's contribution to revenue. You'll inherit an existing team and be responsible for balancing strategic leadership with hands-on execution while building a highly efficient and commercially focused marketing organisation.
Key areas of focus include:
- Improving funnel conversion and lead quality
- Refining ICP segmentation and targeting
- Scaling marketing contribution to pipeline and revenue
- Building stronger Sales, Marketing, and Product alignment
- Developing reporting, attribution, and performance frameworks
- Hiring and developing future marketing talent
Experience Required:
- Proven experience leading marketing within a B2B SaaS environment
- Experience operating in high-growth startup environments (Seed → Series A/B preferred)
- Strong demand generation and pipeline ownership experience
- Experience managing and developing marketing teams
- Strong understanding of GTM strategy and commercial marketing
- Experience partnering closely with Sales, Product, and Customer Success
- Ability to operate both strategically and tactically
- Strong analytical and data-driven decision-making skills
- Comfortable working in ambiguity and building processes from scratch
- Interest in mission-driven businesses is highly desirable
The Application Process:
- Introductory conversation with leadership Team
- Follow-up discussion focused on commercial impact, GTM strategy, and leadership experience
- Practical case study presentation
- Final panel interview
Head of Marketing employer: Unicorn
Unicorn is an exceptional employer for those looking to thrive in the dynamic world of recruitment, particularly within the AI, SaaS, and Data sectors. With a hybrid work model based in London, we offer a competitive salary, uncapped commission, and the autonomy to manage your desk while being part of a focused, senior team that values quality and collaboration. Our culture fosters genuine relationships and provides ample opportunities for personal brand development, making it a rewarding environment for ambitious professionals.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Unicorn and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Unicorn are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Unicorn on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Unicorn. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Unicorn. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Unicorn:Show us that you’ve done your homework! In your application, briefly mention what you admire about Unicorn’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Unicorn
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Unicorn will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Unicorn, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
