At a Glance
- Tasks: Lead sales strategy across UK, Europe, and South Africa to achieve ambitious growth targets.
- Company: Dynamic company bringing joy through innovative active lifestyle products.
- Benefits: Competitive salary, employee discounts, cycle to work scheme, and on-site gym.
- Other info: Exciting opportunity for strategic thinkers ready to drive growth and innovation.
- Why this job: Join a passionate team and make a real impact in the active lifestyle market.
- Qualifications: 10+ years in sales, preferably in outdoor markets, with strong relationship-building skills.
The predicted salary is between 60000 - 72000 € per year.
SALES DIRECTOR
SALARY: £60-£72,000 + OTE
Monday to Thursday 08:45am – 05:00pm, Friday 08:45am – 03:45pm
A legendary creature, sure – and also the national animal of Scotland, which is where our story kicks off. We channel that same rare, slightly magical energy into helping people live more active lives, one ridiculously fun product at a time. We bring disruptive brands to the UK, Europe and South Africa, focusing on gear that doesn’t just perform, but brings joy to people’s lives. Our partners are agile, growth-hungry and unafraid to shake up their categories - and so are we. From our home base in Scotland, with teams in Amsterdam and South Africa, we back this up with unrivalled operational capabilities, omni channel expertise and a willingness to step into the unknown.
Do you love the thrill of building something - a plan, a team, a market - and then watching it fly? Because at Unicorn, we’re looking for a Sales Director who lives for momentum and knows how to turn growth goals into reality. You’ll be at the helm of our sales strategy, leading the charge across three key regions: UK Retail, European distribution, and our South African team. You’ll shape how our brands come to life in stores, strengthen relationships with partners, and guide a talented crew who love what they do.
We’re obsessed with products that make people move, smile, and feel good - from the running community that started it all to outdoor, cycling, golf, padel, and beyond. Your mission: keep our partners winning, our customers inspired, and our pipeline strong as we unlock new opportunities in every corner of active lifestyle retail. If you’re strategic, fearless, and ready to steer a growing brand through its next big chapter, you’ll fit right in.
Sales Leadership Growth- Lead and execute sales strategy across all Sales channels in the UK, Europe, and South Africa to deliver ambitious revenue and growth targets.
- Forecast market trends, analyse performance, and implement data-driven planning strategies that expand market presence.
- Own and grow our Amazon and direct-to-consumer channels, including setting strategy, optimising listings and campaigns, managing partners and agencies where relevant, and delivering profitable, brand-aligned online sales performance.
- Own UK retail sales and manage key specialty and national accounts, building strong, long-term relationships.
- Manage and grow the European distributor network, ensuring consistent performance and brand alignment.
- Lead and support the South Africa sales team, fostering accountability and regional growth.
- Identify new channels, partnerships, and commercial opportunities to accelerate expansion in active lifestyle categories.
- Set clear targets, track progress, and drive sales performance through ongoing coaching and development.
- Implement effective sales processes, reporting tools, and performance standards to ensure operational excellence.
- Collaborate with leadership on pricing, margin optimization, and long-term sales planning.
- Build and maintain strong relationships with retailers, distributors, event partners, and strategic accounts.
- Serve as the senior point of contact for national and key account partners, providing insight, guidance, and support.
- Oversee forecasting, budgeting, pricing, and sales reporting to ensure accurate, efficient decision-making.
- Work closely with marketing to coordinate campaigns, product launches, and retail activations that drive brand visibility.
- Represent Unicorn and partner brands at trade shows, events, and industry gatherings to build market presence.
- Champion cross-functional collaboration between sales, marketing, and operations teams to ensure seamless execution.
10+ years of experience in Sales. Bonus points if it’s in the outdoor market.
A strong understanding of UK running retail, European distributor models, and international sales management.
Exceptional relationship building and communication skills.
Cycle to work scheme, Employee discount, On-site gym, On-site parking, Company vehicle.
Cover letter showing us the human behind the computer.
Sales Support/Director to Director in Edinburgh employer: Unicorn Inc.
At Unicorn, we pride ourselves on being an exceptional employer that fosters a vibrant and dynamic work culture in the heart of Scotland. With a focus on employee growth and development, we offer unique benefits such as a cycle to work scheme, on-site gym, and generous employee discounts, all while empowering our team to drive innovative sales strategies across multiple regions. Join us to be part of a passionate team that not only values your contributions but also supports you in achieving your professional aspirations in the exciting world of active lifestyle retail.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Support/Director to Director in Edinburgh
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, trade shows, or even local meet-ups. The more you engage with others, the better your chances of landing that dream role.
✨Tip Number 2
Show off your personality! When you get the chance to chat with potential employers, let your passion for sales and the active lifestyle shine through. Be genuine and share your experiences – it’s all about making that personal connection.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their market presence and be ready to discuss how you can contribute to their growth. Tailor your pitch to show how you align with their mission and values.
✨Tip Number 4
Don’t forget to follow up! After an interview or networking event, drop a quick thank-you note. It keeps you on their radar and shows you’re genuinely interested in the opportunity. Plus, it’s a great way to reinforce that personal touch.
We think you need these skills to ace Sales Support/Director to Director in Edinburgh
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through. We want to see that you’re not just looking for a job, but that you genuinely care about helping people live more active lives with our products.
Tailor Your CV:Make sure your CV is tailored to the Sales Director position. Highlight your experience in sales strategy and relationship building, especially in the outdoor market. We love seeing how your background aligns with our mission!
Craft a Compelling Cover Letter:Your cover letter is your chance to show us the human behind the computer. Share your story, your motivations, and why you’re excited about this opportunity. We want to know what makes you tick!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Unicorn Inc.
✨Know Your Numbers
Before the interview, brush up on your sales metrics and achievements. Be ready to discuss specific figures that demonstrate your success in driving revenue and growth. This will show them you’re not just a talker but someone who delivers results.
✨Understand the Brand
Dive deep into Unicorn's products and values. Familiarise yourself with their market presence and competitors. Being able to speak passionately about how you can contribute to their mission will set you apart from other candidates.
✨Showcase Your Leadership Style
Prepare examples of how you've led teams to success in the past. Discuss your approach to coaching and developing talent, especially in sales. They want to see that you can inspire and drive a team towards achieving ambitious targets.
✨Ask Insightful Questions
Come armed with questions that show your interest in their strategy and future. Inquire about their plans for expanding into new markets or how they measure success in their sales channels. This demonstrates your strategic thinking and genuine interest in the role.
