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- Tasks: Lead sales strategy across UK, Europe, and South Africa to drive growth and build partnerships.
- Company: Join a dynamic company bringing joy through innovative active lifestyle products.
- Benefits: Competitive salary, cycle to work scheme, employee discounts, gym access, and company vehicle.
- Other info: Exciting opportunity for strategic thinkers ready to steer a growing brand.
- Why this job: Be part of a legendary team that empowers people to live active lives and make an impact.
- Qualifications: 10+ years in sales, preferably in the outdoor market, with strong relationship-building skills.
The predicted salary is between 60000 - 72000 £ per year.
SALES DIRECTOR
SALARY: £60-£72,000 + OTE
Monday to Thursday 08:45am – 05:00pm, Friday 08:45am – 03:45pm
A legendary creature, sure – and also the national animal of Scotland, which is where our story kicks off. We channel that same rare, slightly magical energy into helping people live more active lives, one ridiculously fun product at a time.
We bring disruptive brands to the UK, Europe and South Africa, focusing on gear that doesn’t just perform, but brings joy to people’s lives. Our partners are agile, growth-hungry and unafraid to shake up their categories - and so are we.
From our home base in Scotland, with teams in Amsterdam and South Africa, we back this up with unrivalled operational capabilities, omni channel expertise and a willingness to step into the unknown. We like to think we’re the behind-the-scenes sidekicks helping our customers look good, move more and win a little bigger.
Do you love the thrill of building something - a plan, a team, a market - and then watching it fly? Because at Unicorn, we’re looking for a Sales Director who lives for momentum and knows how to turn growth goals into reality.
You’ll be at the helm of our sales strategy, leading the charge across three key regions: UK Retail, European distribution, and our South African team. You’ll shape how our brands come to life in stores, strengthen relationships with partners, and guide a talented crew who love what they do.
We’re obsessed with products that make people move, smile, and feel good - from the running community that started it all to outdoor, cycling, golf, padel, and beyond. Your mission: keep our partners winning, our customers inspired, and our pipeline strong as we unlock new opportunities in every corner of active lifestyle retail.
If you’re strategic, fearless, and ready to steer a growing brand through its next big chapter, you’ll fit right in.
Sales Leadership & Growth- Lead and execute sales strategy across all Sales channels in the UK, Europe, and South Africa to deliver ambitious revenue and growth targets.
- Forecast market trends, analyse performance, and implement data-driven planning strategies that expand market presence.
- Own and grow our Amazon and direct-to-consumer channels, including setting strategy, optimising listings and campaigns, managing partners and agencies where relevant, and delivering profitable, brand-aligned online sales performance.
- Own UK retail sales and manage key specialty and national accounts, building strong, long-term relationships.
- Manage and grow the European distributor network, ensuring consistent performance and brand alignment.
- Lead and support the South Africa sales team, fostering accountability and regional growth.
- Identify new channels, partnerships, and commercial opportunities to accelerate expansion in active lifestyle categories.
- Set clear targets, track progress, and drive sales performance through ongoing coaching and development.
- Implement effective sales processes, reporting tools, and performance standards to ensure operational excellence.
- Collaborate with leadership on pricing, margin optimization, and long-term sales planning.
- Build and maintain strong relationships with retailers, distributors, event partners, and strategic accounts.
- Serve as the senior point of contact for national and key account partners, providing insight, guidance, and support.
- Oversee forecasting, budgeting, pricing, and sales reporting to ensure accurate, efficient decision-making.
- Work closely with marketing to coordinate campaigns, product launches, and retail activations that drive brand visibility.
- Represent Unicorn and partner brands at trade shows, events, and industry gatherings to build market presence.
- Champion cross-functional collaboration between sales, marketing, and operations teams to ensure seamless execution.
- 10+ years of experience in Sales. Bonus points if it’s in the outdoor market.
- A strong understanding of UK running retail, European distributor models, and international sales management.
- Exceptional relationship building and communication skills.
- Cycle to work scheme
- Employee discount
- On-site gym
- On-site parking
- Company vehicle
Cover letter showing us the human behind the computer.
Locations
Sales Support/Director to Director in Balerno, Edinburgh employer: Unicorn Inc.
Contact Detail:
Unicorn Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Support/Director to Director in Balerno, Edinburgh
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, trade shows, or even local meet-ups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personality! When you get the chance to chat with potential employers, let your passion for sales and the active lifestyle shine through. Share your ideas on how you’d drive growth and make an impact at Unicorn.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their market presence and think about how you can contribute to their mission. Tailor your responses to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our Unicorn family.
We think you need these skills to ace Sales Support/Director to Director in Balerno, Edinburgh
Some tips for your application 🫡
Show Your Passion: Let us see your enthusiasm for the role and the industry! Share why you’re excited about the opportunity to lead sales strategies and how you connect with our mission of making people move and smile.
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the job description. Highlight your sales achievements, especially in the outdoor market, and any relevant experience in UK retail or international sales management.
Craft a Compelling Cover Letter: This is your chance to show us the human behind the computer! Share your story, your journey in sales, and what makes you the perfect fit for our team. Don’t forget to mention how you can help us grow and innovate!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Unicorn Inc.
✨Know Your Numbers
As a Sales Director, you'll need to demonstrate your understanding of sales metrics and market trends. Brush up on key performance indicators relevant to the role, such as revenue growth, market share, and customer acquisition costs. Be ready to discuss how you've used data to drive sales strategies in the past.
✨Showcase Your Leadership Style
This role requires strong leadership skills, so think about how you can convey your approach to managing teams. Prepare examples of how you've motivated your team, fostered accountability, and driven performance. Highlight any successful coaching experiences that led to significant growth.
✨Build Relationships Before You Walk In
Since relationship building is crucial for this position, consider reaching out to current or former employees on LinkedIn. Understanding the company culture and their approach to partnerships can give you an edge. Plus, it shows your proactive nature and genuine interest in the role.
✨Align with Their Vision
Unicorn is all about bringing joy through active lifestyle products. Make sure you understand their mission and values. During the interview, articulate how your personal and professional goals align with theirs. This will show that you're not just looking for a job, but are genuinely excited about contributing to their vision.