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For Companies At a Glance
- Tasks: Lead and inspire a sales team to drive revenue growth and exceed targets.
- Company: Join Unicorn Group, a dynamic manufacturing business in Lisburn, Northern Ireland.
- Benefits: Enjoy 33 days annual leave, onsite gym, and free parking.
- Other info: Be part of a progressive company committed to equality and diversity.
- Why this job: Make a measurable impact in a high-growth role with exciting opportunities.
- Qualifications: Proven senior sales leadership experience and strong analytical skills required.
The predicted salary is between 36000 - 60000 £ per year.
The Unicorn Group is a dynamic manufacturing business based in Lisburn, Northern Ireland. We operate across multiple industries and supply a diverse range of products to global markets.
THE ROLE
Unicorn Group is seeking a results-driven Head of Sales to lead our sales function across two divisions: Unicorn Hygienics (washroom hygiene products) and Flexi-Tile (interlocking PVC floor solutions). This is a new high-impact leadership role at an exciting stage of growth, following the successful rollout of HubSpot CRM, giving us powerful insights to accelerate performance and sharpen our competitive edge. Reporting directly to the Sales & Marketing Director and working closely with the Managing Director, you will play a key role in shaping and delivering our commercial strategy, driving revenue growth and expanding market reach. You’ll lead and coach a talented team to exceed ambitious targets, fostering a high-performance, data-driven culture where success and continuous improvement go hand in hand. Leveraging HubSpot as a growth engine, you’ll transform data into actionable insights—optimising pipeline health, improving conversion rates and embedding best-in-class sales practices. Alongside leading the team, you’ll build strong customer relationships, manage key accounts and actively pursue major new business opportunities. This is your chance to make a measurable impact and be part of Unicorn Group’s next exciting chapter of growth and success.
KEY DUTIES AND RESPONSIBILITIES
- Lead and coach a team of sales professionals, fostering a culture of accountability and high performance.
- Implement structured sales processes, including regular one-to-ones, appraisals and KPI tracking.
- Ensure the team prioritises high-value customer engagement and new business development, supported by HubSpot CRM.
- Lead from the front by achieving personal sales targets while motivating the team to exceed objectives.
- Use HubSpot dashboards and analytics to monitor pipeline health, conversion rates and performance trends.
- Translate data into actionable insights and present recommendations to the Senior Management Team.
- Ensure timely, accurate reporting to inform strategic decisions and marketing alignment.
- Work closely with the Sales & Marketing Director and Managing Director to optimise lead generation and campaign effectiveness.
- Provide input on target markets, customer profiles and messaging.
- Take ownership of generating leads and driving new business opportunities, supported by marketing activity.
QUALIFICATIONS & EXPERIENCE REQUIRED
- Proven experience in senior sales leadership within B2B manufacturing or related sectors.
- Track record of driving revenue growth and exceeding ambitious sales targets.
- Strong commercial acumen, including pricing strategy and market analysis.
- Hands-on experience with HubSpot CRM (or similar) and data-driven sales management.
- Excellent leadership, coaching and motivational skills.
- Strong analytical, problem-solving and communication skills.
- Familiarity with AI tools and data-driven sales strategies.
- Knowledge of hygiene products or flooring solutions markets.
THE IDEAL CANDIDATE
- A results-driven leader who inspires and motivates.
- Highly organised, analytical and comfortable with technology.
- Resilient and adaptable in a fast-paced, scaling business.
- Ambitious, proactive and passionate about achieving growth targets.
WHAT WE OFFER
- 33 days annual leave increasing to 35 days after completion of 2 years’ service.
- Onsite gym open from 6am-11pm, Monday- Friday.
- Free onsite parking.
- Income Protection Policy to provide percentage of salary in the event of long-term sickness.
- Easy access from Lambeg railway station, M1 Motorway and Belfast City Centre.
- Death in service benefit of 4 times annual salary.
- Onsite EV charging.
If you would like to join a progressive local company, we would love to hear from you! Please forward your CV to caireen.toal@unicorn-group.com no later than 20/02/26 at 12 noon. Further information about Unicorn Group is available on our website: www.unicorn-group.com.
At Unicorn Group, we provide equal opportunities and are committed to the principle of equality regardless of race, colour, ethnic or national origin, religious belief, political opinion or affiliation, sex, marital status, sexual orientation, gender reassignment, age or disability. Should you require any reasonable adjustments throughout our recruitment process, please don’t hesitate to let us know. Visa sponsorship is not available in connection with this vacancy.
Head of Sales in Belfast employer: Unicorn Group
Contact Detail:
Unicorn Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales in Belfast
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your experience aligns with their goals, especially around driving revenue growth and using data effectively.
✨Tip Number 3
Showcase your leadership skills during interviews. Be ready to share examples of how you've coached teams to success and implemented effective sales strategies. This is your chance to shine as a results-driven leader!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Unicorn Group family.
We think you need these skills to ace Head of Sales in Belfast
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience that match the Head of Sales role. Highlight your leadership experience, especially in B2B sales, and any hands-on work with HubSpot CRM. We want to see how you can drive revenue growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background aligns with our goals at Unicorn Group. Be sure to mention your experience in coaching teams and achieving sales targets.
Showcase Your Data Skills: Since we’re all about data-driven decisions, make sure to highlight your analytical skills. Share examples of how you've used data to improve sales processes or drive business growth. We love seeing candidates who can turn numbers into actionable insights!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Unicorn Group
✨Know Your Numbers
As a Head of Sales, you'll need to demonstrate your ability to drive revenue growth. Be prepared to discuss specific sales figures from your previous roles, including how you exceeded targets and the strategies you used. This shows that you’re results-driven and understand the importance of data in sales.
✨Master HubSpot Insights
Since Unicorn Group is leveraging HubSpot CRM, make sure you’re familiar with its functionalities. Brush up on how to use dashboards and analytics to monitor pipeline health and conversion rates. Being able to discuss how you've used similar tools to transform data into actionable insights will impress the interviewers.
✨Showcase Your Leadership Style
This role requires strong leadership skills, so be ready to share examples of how you've coached and motivated teams in the past. Discuss your approach to fostering a high-performance culture and how you’ve implemented structured sales processes. This will highlight your capability to lead effectively.
✨Understand the Market
Familiarise yourself with the hygiene products and flooring solutions markets. Research current trends and challenges in these sectors, and be prepared to discuss how you would position Unicorn Group competitively. Showing that you have a solid grasp of the market will demonstrate your commercial acumen.