At a Glance
- Tasks: Lead and inspire a sales team to drive revenue growth and exceed targets.
- Company: Join Unicorn Group, a dynamic manufacturing business in Lisburn, Northern Ireland.
- Benefits: Enjoy 33 days annual leave, onsite gym, and free parking.
- Other info: Be part of a progressive company committed to equality and diversity.
- Why this job: Make a measurable impact in a high-growth role with exciting opportunities.
- Qualifications: Proven senior sales leadership experience and strong analytical skills required.
The predicted salary is between 36000 - 60000 £ per year.
The Unicorn Group is a dynamic manufacturing business based in Lisburn, Northern Ireland. We operate across multiple industries and supply a diverse range of products to global markets.
THE ROLE
Unicorn Group is seeking a results-driven Head of Sales to lead our sales function across two divisions: Unicorn Hygienics (washroom hygiene products) and Flexi-Tile (interlocking PVC floor solutions). This is a new high-impact leadership role at an exciting stage of growth, following the successful rollout of HubSpot CRM, giving us powerful insights to accelerate performance and sharpen our competitive edge. Reporting directly to the Sales & Marketing Director and working closely with the Managing Director, you will play a key role in shaping and delivering our commercial strategy, driving revenue growth and expanding market reach. You’ll lead and coach a talented team to exceed ambitious targets, fostering a high-performance, data-driven culture where success and continuous improvement go hand in hand. Leveraging HubSpot as a growth engine, you’ll transform data into actionable insights—optimising pipeline health, improving conversion rates and embedding best-in-class sales practices. Alongside leading the team, you’ll build strong customer relationships, manage key accounts and actively pursue major new business opportunities. This is your chance to make a measurable impact and be part of Unicorn Group’s next exciting chapter of growth and success.
KEY DUTIES AND RESPONSIBILITIES
- Lead and coach a team of sales professionals, fostering a culture of accountability and high performance.
- Implement structured sales processes, including regular one-to-ones, appraisals and KPI tracking.
- Ensure the team prioritises high-value customer engagement and new business development, supported by HubSpot CRM.
- Lead from the front by achieving personal sales targets while motivating the team to exceed objectives.
- Use HubSpot dashboards and analytics to monitor pipeline health, conversion rates and performance trends.
- Translate data into actionable insights and present recommendations to the Senior Management Team.
- Ensure timely, accurate reporting to inform strategic decisions and marketing alignment.
- Work closely with the Sales & Marketing Director and Managing Director to optimise lead generation and campaign effectiveness.
- Provide input on target markets, customer profiles and messaging.
- Take ownership of generating leads and driving new business opportunities, supported by marketing activity.
QUALIFICATIONS & EXPERIENCE REQUIRED
- Proven experience in senior sales leadership within B2B manufacturing or related sectors.
- Track record of driving revenue growth and exceeding ambitious sales targets.
- Strong commercial acumen, including pricing strategy and market analysis.
- Hands-on experience with HubSpot CRM (or similar) and data-driven sales management.
- Excellent leadership, coaching and motivational skills.
- Strong analytical, problem-solving and communication skills.
- Familiarity with AI tools and data-driven sales strategies.
- Knowledge of hygiene products or flooring solutions markets.
THE IDEAL CANDIDATE
- A results-driven leader who inspires and motivates.
- Highly organised, analytical and comfortable with technology.
- Resilient and adaptable in a fast-paced, scaling business.
- Ambitious, proactive and passionate about achieving growth targets.
WHAT WE OFFER
- 33 days annual leave increasing to 35 days after completion of 2 years’ service.
- Onsite gym open from 6am-11pm, Monday- Friday.
- Free onsite parking.
- Income Protection Policy to provide percentage of salary in the event of long-term sickness.
- Easy access from Lambeg railway station, M1 Motorway and Belfast City Centre.
- Death in service benefit of 4 times annual salary.
- Onsite EV charging.
If you would like to join a progressive local company, we would love to hear from you! Please forward your CV to caireen.toal@unicorn-group.com no later than 20/02/26 at 12 noon. Further information about Unicorn Group is available on our website: www.unicorn-group.com.
At Unicorn Group, we provide equal opportunities and are committed to the principle of equality regardless of race, colour, ethnic or national origin, religious belief, political opinion or affiliation, sex, marital status, sexual orientation, gender reassignment, age or disability. Should you require any reasonable adjustments throughout our recruitment process, please don’t hesitate to let us know. Visa sponsorship is not available in connection with this vacancy.
Head of Sales in Belfast employer: Unicorn Group
Unicorn Group is an exceptional employer, offering a vibrant work culture in Lisburn, Northern Ireland, where employees are encouraged to thrive in a dynamic manufacturing environment. With generous benefits such as 33 days of annual leave, an onsite gym, and a commitment to employee growth through training and development, we foster a supportive atmosphere that values hard work and dedication. Join us as an Account Development Manager and be part of a team that prioritises success and innovation while enjoying the unique advantages of our location.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales in Belfast
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Head of Sales at Unicorn Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Unicorn Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Head of Sales. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Head of Sales in Belfast
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Unicorn Group:When writing your cover letter, make sure to tailor your message specifically for Unicorn Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Unicorn Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Unicorn Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Unicorn Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Unicorn Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
