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- Tasks: Lead marketing strategies for a cutting-edge GameFi company in the blockchain space.
- Company: Join an innovative GameFi company recognized for merging play-to-earn mechanics with immersive gaming.
- Benefits: Make a significant impact in a rapidly evolving industry and work with a dynamic team.
- Why this job: Shape the future of decentralized finance while driving brand visibility and community engagement.
- Qualifications: 7+ years in Web3/crypto marketing; strong leadership and analytical skills required.
- Other info: Opportunity to mentor a high-performing team and engage with key players in the Web3 ecosystem.
The predicted salary is between 48000 - 84000 £ per year.
Job Description
About the Company:
Our client is an innovative GameFi company at the forefront of blockchain-based gaming. They’ve earned recognition for their groundbreaking approach to merging play-to-earn mechanics with immersive gaming experiences, creating a thriving ecosystem that rewards players and fosters community engagement.
Job Summary:
We’re seeking a visionary Head of Marketing with a deep understanding of Web3 and blockchain ecosystems. In this leadership role, you’ll spearhead our client’s marketing strategy, driving brand visibility, user acquisition, and community engagement. This position requires a combination of strategic leadership, creative marketing expertise, and technical blockchain knowledge.
Key Responsibilities:
• Define and lead comprehensive marketing strategies to promote our client’s blockchain platform and DeFi products.
• Build and nurture relationships with key players in the Web3 space, including influencers, media outlets, and partner projects.
• Oversee the creation of compelling content (blog posts, social media) that effectively communicates our client’s value proposition to both technical and non-technical audiences.
• Strategically plan and manage virtual and in-person events, including webinars, hackathons, and conference presentations, to showcase our client’s technology.
• Analyze marketing metrics, develop insights, and present actionable plans to enhance campaign effectiveness, user acquisition, and community growth.
• Mentor and lead a marketing team, fostering a culture of innovation and results-driven performance.
Requirements:
• Bachelor’s degree or higher in Marketing, Business, or a related field. Additional blockchain/crypto education is a plus.
• 7+ years of experience in Web3/crypto marketing roles, with a proven track record of driving impactful campaigns and building brands.
• Comprehensive knowledge of blockchain technology, DeFi protocols, and the broader cryptocurrency ecosystem.
• Exceptional analytical skills with the ability to turn complex data into actionable strategies.
• Proven leadership and team management experience, with the ability to inspire and guide a high-performing team.
• Experience with community management tools, analytics platforms, and blockchain-specific marketing channels.
Why Join Us:
This is a unique opportunity to take the reins of marketing for a leading blockchain platform and make a significant impact on the future of decentralized finance. If you’re ready to lead strategic marketing initiatives and create buzz around groundbreaking technologies, we’d love to hear from you!
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Head of Marketing - Web3 employer: Unicast.ai
Contact Detail:
Unicast.ai Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Web3
✨Tip Number 1
Familiarize yourself with the latest trends in Web3 and blockchain technology. Follow industry leaders on social media, join relevant forums, and participate in discussions to stay updated and demonstrate your knowledge during networking.
✨Tip Number 2
Build a strong personal brand in the Web3 space. Share your insights and experiences through blog posts or social media to showcase your expertise and attract attention from potential employers and collaborators.
✨Tip Number 3
Network actively within the blockchain community. Attend virtual and in-person events, such as conferences and meetups, to connect with key players and influencers who can help you get noticed for this role.
✨Tip Number 4
Prepare to discuss specific marketing campaigns you've led in the past that relate to Web3 or blockchain. Be ready to share metrics and outcomes to illustrate your impact and strategic thinking.
We think you need these skills to ace Head of Marketing - Web3
Some tips for your application 🫡
Understand the Company and Industry: Dive deep into the GameFi industry and familiarize yourself with the company's innovative approach to blockchain-based gaming. Highlight your understanding of Web3 and how it relates to their marketing strategy.
Tailor Your CV: Ensure your CV reflects your 7+ years of experience in Web3/crypto marketing roles. Emphasize your proven track record in driving impactful campaigns and building brands, as well as any relevant blockchain education.
Craft a Compelling Cover Letter: Write a cover letter that showcases your visionary marketing strategies and leadership skills. Discuss specific examples of how you've successfully engaged communities and driven user acquisition in previous roles.
Showcase Analytical Skills: In your application, provide examples of how you've used analytical skills to turn complex data into actionable strategies. Mention any experience with community management tools and analytics platforms relevant to the role.
How to prepare for a job interview at Unicast.ai
✨Show Your Passion for Web3
Make sure to express your enthusiasm for blockchain technology and the Web3 ecosystem. Share specific examples of how you've engaged with these technologies in your previous roles, and discuss any projects or initiatives that showcase your passion.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to developing comprehensive marketing strategies. Highlight your experience in driving brand visibility and user acquisition, and be ready to present case studies or metrics from past campaigns that illustrate your success.
✨Highlight Community Engagement Experience
Since community engagement is crucial in the Web3 space, be prepared to talk about your experience in building and nurturing relationships within the community. Discuss any tools or platforms you've used for community management and how you've leveraged them to foster engagement.
✨Prepare for Technical Questions
Given the technical nature of the role, brush up on your knowledge of blockchain technology and DeFi protocols. Be ready to answer questions that assess your understanding of these concepts and how they relate to effective marketing strategies.
