Marketing CRM Lead in London

We're looking for a Head of UK Marketing to lead marketing across our UK Westfield retail destinations.This is a great opportunity to play a highly visible leadership role in shaping the customer experience at some of the UK's most iconic retail and lifestyle destinations, including Westfield London and Westfield Stratford City.You'll be close to the action, working with Centre Management, Asset Management, Leasing, Operations, RISE, Group Marketing and external partners to bring campaigns, events, partnerships and placemaking activity to life across the UK portfolio.If you enjoy leading teams, influencing senior stakeholders, building strong partnerships and delivering marketing activity that has real commercial and customer impact, we'd love to hear from you.Why this role mattersAs Head of UK Marketing, you'll be responsible for translating the Group Marketing strategy into meaningful, locally relevant marketing plans across our UK assets.You'll play a key role in aligning UK priorities with wider Group Marketing objectives, ensuring our brand, digital, social, CRM, loyalty, media, events and partnership activity all work together to support asset performance, customer engagement and commercial growth.You'll be the key marketing partner for the UK, representing local market needs within Group planning while also ensuring UK activity is delivered in line with Group strategy, governance and brand standards.You'll also lead and develop a talented UK Marketing team, helping create a culture of creativity, collaboration, accountability and continuous improvement.Leading the development and delivery of marketing strategies across the UK portfolio, working closely with local Marketing Managers and asset teamsActing as the key link between UK and Group Marketing, ensuring Group campaigns, digital priorities, content, events and media strategies are successfully localised and deliveredOverseeing annual marketing plans across campaigns, customer content, events, placemaking and brand activity to support agreed commercial, customer and asset objectivesPartnering with Group Marketing on media strategy, investment planning and execution in the UK marketManaging marketing budgets, ensuring spend is planned, tracked and measured effectivelyLeading the UK Social team and agency partners to deliver a strong UK social media strategy aligned to Group standards and wider digital prioritiesSetting the strategic direction for events, experiential activity, placemaking and cultural moments across the UK portfolioUsing customer insight, market intelligence and performance data to identify opportunities, improve activity and support decision-makingSupporting Leasing teams with destination, retailer and market-facing materials that help drive commercial conversationsBuilding strong relationships with internal stakeholders, including Centre Management, Asset Management, Leasing, Operations, RISE and Group teamsOverseeing marketing, creative, media, social and research agency relationships to ensure high-quality delivery and valueRepresenting Westfield externally, building relationships with brands, cultural organisations, media partners, industry bodies and other key partnersIdentifying and developing strategic brand and commercial partnerships that increase awareness, customer engagement and commercial valueMonitoring performance across brand, visitation, engagement, digital, CRM, campaign and commercial KPIs, driving continuous improvement across the portfolioWhat we're looking forWe're not looking for someone who ticks every single box. What matters most is that you bring the right leadership experience, commercial mindset and energy to make a real impact.You'll enjoy this role if you:Have strong senior marketing experience, ideally gained in a retail, destination, lifestyle, property, hospitality, entertainment or consumer-facing environmentAre confident translating wider business or Group strategy into clear, practical and locally relevant marketing plansHave experience leading high-performing marketing teams and creating an environment where people can do their best workAre comfortable working with senior stakeholders and influencing across different teams, priorities and marketsCan balance creative thinking with commercial outcomes, operational delivery and performance measurementHave experience developing and delivering customer-led campaigns, events, content, social and partnership activityUnderstand how brand, digital, CRM, loyalty, social, media and experiential activity work together to create customer impactAre commercially aware, customer-focused and interested in the wider retail, consumer and cultural landscapeEnjoy building partnerships and spotting opportunities that bring brands, retailers and customers togetherCommunicate clearly, build trust quickly and know how to bring people with youAre motivated by leading from the front, solving problems and making things happenIt would be great if you also bring:Experience of media planning / buying or working closely with media agenciesA strong external network across brands, culture, music, media, retail or entertainmentExperience managing agency partners and external suppliersExperience working in a matrixed or international organisationA strong understanding of customer insight, segmentation, research and performance dataWho are we? At Unibail-Rodamco-Westfield, we create and operate some of the most recognised retail, lifestyle and mixed-use destinations across Europe and the United States. Our purpose is to Reinvent Being Together - creating places where people come together to shop, work, socialise, discover and experience something memorable. In Northern Europe, our portfolio spans the UK, Netherlands, Denmark and Sweden, including destinations such as Westfield London, Westfield Stratford City, Westfield Mall of the Netherlands and Stadshart Amstelveen. Behind those destinations are talented teams who care deeply about creating great experiences, supporting local communities, and shaping the future of urban places. At URW, you'll have access to learning, development and growth opportunities that help you build your skills, confidence and career. Whether that's through technical training, leadership development, internal mobility or international exposure, we encourage people to keep learning and growing. With diverse roles, projects and opportunities across our Northern Europe region, you'll have the chance to broaden your experience, develop new skills and build a career that's uniquely your own. Alongside a competitive salary, we offer a range of benefits designed to support your wellbeing, development and work-life balance. Bonus schemes and pension plans Health and wellbeing support Medical and dental options (where applicable) Learning and development programmes Internal mobility and international career opportunities Flexible and hybrid working arrangements Generous holiday allowances Employee wellbeing initiatives and mental health support Depending on your location within Northern Europe, additional local benefits may include extended annual leave, wellbeing allowances, meal allowances and commuting support. No matter where you're based, you'll be joining a business that is passionate about helping people grow, develop and make a meaningful impact. Passion - You care about what you do and bring energy to your work. We evaluate applications fairly and without discrimination based on disability, age, gender, origin, religion, sexual orientation or any other legally protected characteristic. These may include identity verification, employment history and criminal record screening, in line with applicable laws and regulations. Apply today and join a team that's helping shape places, experiences and communities across Northern Europe.SummaryLocation: Westfield LondonType: Full time