Commercial Director

At Westfield Rise, URW’s in‑house creative retail media agency turns Europe’s most iconic destinations into giant playgrounds for innovative media, bold ideas, and unmissable brand moments. We put brands at the centre of culture. Our media network is one of the most powerful in Europe: next‑generation digital screens, innovative formats, data‑driven precision, and the scale to shape how brands show up in the real world. We transform our destinations into cultural stages where brands appear boldly, creatively, and with true impact.

Key objectives

• Lead the UK commercial strategy and be accountable for revenue performance.
• Drive the development and delivery of high‑value, long‑term brand partnerships across the portfolio.
• Oversee and develop a high‑performing sales team, ensuring a consistent pipeline of new business and strategic opportunities.
• Unlock new revenue streams and evolve the partnerships offering to maximise value and deliver impactful, best‑in‑class brand experiences.

What you will be doing…

• Drive the performance of the UK business to achieve and exceed budget targets.
• Develop and implement a long‑term commercial and partnership strategy.
• Structure and secure complex, multi‑asset partnerships to maximise value.
• Leverage existing assets and relationships to build sustainable income streams.
• Identify emerging trends and translate these into innovative brand opportunities.
• Lead, coach, and develop the sales team to deliver against ambitious targets.
• Own the sales strategy, pipeline, and performance alongside senior leadership.
• Drive a culture of high performance, accountability, and strategic selling.
• Work cross‑functionally to unlock opportunities and enhance the customer experience.

Client & Stakeholder Engagement

• Build and maintain senior relationships with brands, agencies, and partners.
• Operate confidently at the Director and C‑suite level.
• Collaborate with regional and European leadership to share best practices and drive growth.
• Increase pitch activity and conversion across the team.

Operational & Commercial Excellence

• Lead forecasting, reporting, and long‑term business planning.
• Ensure strong commercial governance, including contracts, compliance, and financial processes.
• Maintain high standards across CRM, sales collateral, and reporting.
• Oversee account management processes, ensuring revenue collection and zero‑debt policy adherence.

We're looking for an experienced commercial leader with strong market credibility and a passion for innovation:

• Proven success in partnerships, media, experiential, or events sales at a senior level.
• Experience working with or within brands, agencies, or media owners.
• Strong track record of leading teams and delivering sustained revenue growth.
• Well‑established network across brands and agencies, with the ability to open doors at senior level.
• Deep understanding of consumer trends and brand experience strategy.
• Highly commercial, with strong financial and strategic acumen.
• Exceptional leadership, stakeholder management, and influencing skills.
• Outstanding communication, presentation, and negotiation capabilities.

You’ll also be:

• Results‑driven and entrepreneurial.
• Comfortable operating in a fast‑paced, high‑pressure environment.
• Innovative, curious, and forward‑thinking.
• Highly organised with strong attention to detail.

Benefits

• Fantastic pension plan and bonus scheme.
• Medical and dental insurance, gym discounts, and health check‑ups.
• Priority on health and wellbeing, including mental health ambassador training.

Equal Opportunity Employer

At URW, we promote equal opportunities and embrace diversity in profiles, experiences, and skills. We evaluate each application with fairness and without discrimination based on disability, age, gender, origin, religion, sexual orientation, or any other legally protected characteristics. If you require any adjustments for your interview, please let us know in advance, so we can support you accordingly.