Head of Marketing

We’re looking for a Head of UK Marketing to lead marketing across our UK Westfield retail destinations. This is a great opportunity to play a highly visible leadership role in shaping the customer experience at some of the UK’s most iconic retail and lifestyle destinations, including Westfield London and Westfield Stratford City.

You’ll be close to the action, working with Centre Management, Asset Management, Leasing, Operations, RISE, Group Marketing and external partners to bring campaigns, events, partnerships and placemaking activity to life across the UK portfolio.

If you enjoy leading teams, influencing senior stakeholders, building strong partnerships and delivering marketing activity that has real commercial and customer impact, we’d love to hear from you.

Why this role matters

As Head of UK Marketing, you’ll be responsible for translating the Group Marketing strategy into meaningful, locally relevant marketing plans across our UK assets. You’ll play a key role in aligning UK priorities with wider Group Marketing objectives, ensuring our brand, digital, social, CRM, loyalty, media, events and partnership activity all work together to support asset performance, customer engagement and commercial growth.

This is a senior leadership role with broad visibility across the business. You’ll be the key marketing partner for the UK, representing local market needs within Group planning while also ensuring UK activity is delivered in line with Group strategy, governance and brand standards. You’ll also lead and develop a talented UK Marketing team, helping create a culture of creativity, collaboration, accountability and continuous improvement.

What you’ll be getting involved in

• Leading the development and delivery of marketing strategies across the UK portfolio, working closely with local Marketing Managers and asset teams
• Acting as the key link between UK and Group Marketing, ensuring Group campaigns, digital priorities, content, events and media strategies are successfully localised and delivered
• Overseeing annual marketing plans across campaigns, customer content, events, placemaking and brand activity to support agreed commercial, customer and asset objectives
• Partnering with Group Marketing on media strategy, investment planning and execution in the UK market
• Managing marketing budgets, ensuring spend is planned, tracked and measured effectively
• Leading the UK Social team and agency partners to deliver a strong UK social media strategy aligned to Group standards and wider digital priorities
• Setting the strategic direction for events, experiential activity, placemaking and cultural moments across the UK portfolio
• Using customer insight, market intelligence and performance data to identify opportunities, improve activity and support decision-making
• Supporting Leasing teams with destination, retailer and market-facing materials that help drive commercial conversations
• Building strong relationships with internal stakeholders, including Centre Management, Asset Management, Leasing, Operations, RISE and Group teams
• Overseeing marketing, creative, media, social and research agency relationships to ensure high-quality delivery and value
• Representing Westfield externally, building relationships with brands, cultural organisations, media partners, industry bodies and other key partners
• Identifying and developing strategic brand and commercial partnerships that increase awareness, customer engagement and commercial value
• Monitoring performance across brand, visitation, engagement, digital, CRM, campaign and commercial KPIs, driving continuous improvement across the portfolio

What we’re looking for

We’re not looking for someone who ticks every single box. What matters most is that you bring the right leadership experience, commercial mindset and energy to make a real impact.

You’ll enjoy this role if you:

• Have strong senior marketing experience, ideally gained in a retail, destination, lifestyle, property, hospitality, entertainment or consumer-facing environment
• Are confident translating wider business or Group strategy into clear, practical and locally relevant marketing plans
• Have experience leading high-performing marketing teams and creating an environment where people can do their best work
• Are comfortable working with senior stakeholders and influencing across different teams, priorities and markets
• Can balance creative thinking with commercial outcomes, operational delivery and performance measurement
• Have experience developing and delivering customer-led campaigns, events, content, social and partnership activity
• Understand how brand, digital, CRM, loyalty, social, media and experiential activity work together to create customer impact
• Are commercially aware, customer-focused and interested in the wider retail, consumer and cultural landscape
• Enjoy building partnerships and spotting opportunities that bring brands, retailers and customers together
• Communicate clearly, build trust quickly and know how to bring people with you
• Are motivated by leading from the front, solving problems and making things happen

It would be great if you also bring:

• Experience of media planning / buying or working closely with media agencies
• A strong external network across brands, culture, music, media, retail or entertainment
• Experience managing agency partners and external suppliers
• Experience working in a matrixed or international organisation
• A strong understanding of customer insight, segmentation, research and performance data

Who are we?

At Unibail-Rodamco-Westfield, we create and operate some of the most recognised retail, lifestyle and mixed-use destinations across Europe and the United States. Our purpose is to Reinvent Being Together - creating places where people come together to shop, work, socialise, discover and experience something memorable.

In Northern Europe, our portfolio spans the UK, Netherlands, Denmark and Sweden, including destinations such as Westfield London, Westfield Stratford City, Westfield Mall of the Netherlands and Stadshart Amstelveen. Behind those destinations are talented teams who care deeply about creating great experiences, supporting local communities, and shaping the future of urban places.

Why work with us?

We want people to build careers here, not just do jobs. At URW, you'll have access to learning, development and growth opportunities that help you build your skills, confidence and career. Whether that's through technical training, leadership development, internal mobility or international exposure, we encourage people to keep learning and growing.

Our culture centres around supporting our people to succeed. With diverse roles, projects and opportunities across our Northern Europe region, you'll have the chance to broaden your experience, develop new skills and build a career that's uniquely your own.

Alongside a competitive salary, we offer a range of benefits designed to support your wellbeing, development and work-life balance. Depending on your location, these may include:

• Bonus schemes and pension plans
• Health and wellbeing support
• Medical and dental options (where applicable)
• Learning and development programmes
• Internal mobility and international career opportunities
• Flexible and hybrid working arrangements
• Generous holiday allowances
• Employee wellbeing initiatives and mental health support

Depending on your location within Northern Europe, additional local benefits may include extended annual leave, wellbeing allowances, meal allowances and commuting support. No matter where you're based, you'll be joining a business that is passionate about helping people grow, develop and make a meaningful impact.

At URW, we don't believe in limiting people to one path. We encourage our employees to explore new opportunities, gain exposure to different functions and build broad, rewarding careers across our business.

Want to know more about what it's like working at URW?

If this sounds like the kind of opportunity you’d enjoy, we’d love to hear from you. Apply today and join a team that’s helping shape places, experiences and communities across Northern Europe.