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- Tasks: Create engaging social media content that drives growth and connects with our community.
- Company: Join Unfolded, a purpose-driven brand challenging fast fashion.
- Benefits: Competitive salary, creative ownership, and strong development opportunities.
- Why this job: Make a real impact in the fashion industry while showcasing your creativity.
- Qualifications: Experience in social content creation and confidence on camera.
- Other info: Be part of a passionate team with over 100,000 engaged customers.
The predicted salary is between 30000 - 42000 £ per year.
Unfolded exists to take on fast fashion - and prove there’s a better way to make clothes. We create beautifully designed pieces that are better for the planet, better for the people who make them, and better for the people who wear them. By co-designing with our community and only making what customers actually want, we eliminate waste and create positive impact in the world.
Founded in Edinburgh, Unfolded was born from our founders working with some of the world’s biggest fashion brands to reduce waste, and realising that many didn’t truly want to change. So we built our own solution instead: a radically more transparent, community-powered model that puts impact and integrity at the heart of everything we do. Since launching, we’ve grown to over 100,000 UK customers and built a passionate community of people who care about how their clothes are made. Backed by leading VC funds and angel investors, we’re scaling fast, and we’re looking for ambitious, purpose-driven people who want to help reshape one of the world’s most polluting industries to join us.
If you care about how your clothes are made and want your work to genuinely matter, you’ll feel at home at Unfolded!
The Role
We’re looking for a commercially driven, hands-on full-time Content Creator to create high-quality, performance-led content for Unfolded across Facebook, Instagram and Tiktok. This role blends creative storytelling with a strong performance mindset. You’ll be responsible for creating, shooting and editing content that not only engages our organic audience but also drives meaningful growth, including ad creative used across paid social channels. You’ll take ideas from concept through to execution, testing and iteration, with a clear focus on what resonates and scales. Both day to day and through our regular photoshoots.
Alongside building engaging content and nurturing audience connection with a 35+ demographic, you’ll work closely with our growth team to develop ad-driven creative, explore new formats and continuously improve creative effectiveness. You’ll be comfortable appearing on camera when needed and confident in shaping creative direction.
What You’ll Be Doing
- Content creation & execution
- Own content creation end-to-end: ideation, filming, editing, publishing and optimisation.
- Create a steady flow of high-quality video content across Facebook, Instagram and Tiktok.
- Maintain strong creative standards, consistency and brand alignment.
- Move quickly from concept to published content.
- Audience growth & community
- Create content that builds trust, engagement and long-term audience connection.
- Develop recurring content formats and series that grow familiarity and loyalty.
- Engage with the community through comments, replies and conversation.
- Shape a content style that resonates strongly with a 35+ female audience.
- Translate product stories, sustainability impact and community insight into compelling narratives.
- Bring fresh ideas and creative leadership while staying true to brand tone and values.
- Performance & ad creative creation
- Adapt strong organic content into a scalable ad creative.
- Produce creative variations to explore hooks, formats and messaging.
- Contribute ideas to campaign concepts and creative testing.
As a small but growing team, we all muck in, and you’ll find yourself helping to organise our regular photoshoots and providing creative direction on these as well at times.
What We’re Looking For
- Must-haves
- Proven experience creating high-performing social content for brands or personal platforms.
- Confidence appearing on camera.
- Strong shooting and editing skills with a portfolio of video content.
- Excellent storytelling instincts and creative judgement.
- Strong understanding of Facebook, Instagram and Tiktok content formats and algorithms.
- Familiarity with CapCut, Premiere Pro, Final Cut, Canva or similar tools.
- Ability to independently take content from concept to publish.
- Experience building, engaging and nurturing an online audience.
- Comfortable creating content for a 35+ female demographic.
- A positive and self-starting attitude.
- Nice-to-haves
- Experience creating paid social or performance ad content.
- Background in fashion, lifestyle, ecommerce or consumer brands.
- Interest in sustainability or mission-led brands.
- A love for clothes will certainly help…
Why Join Unfolded?
- High creative ownership with visible commercial impact.
- Opportunity to work across both organic storytelling and performance-driven creative.
- Join a fast-growing brand with a highly engaged community of over 100,000 customers.
- Real influence over how the brand shows up socially.
- Be part of a purpose-led business actively challenging fast fashion.
- Competitive salary and strong development opportunity.
To apply please share your profile and examples of your work - the examples really matter to us and are what will get your foot in the door. Please no agencies or recruitment consultants - sorry!
Social Media Creative (Performance and Storytelling) in Edinburgh employer: Unfolded
Contact Detail:
Unfolded Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Creative (Performance and Storytelling) in Edinburgh
✨Tip Number 1
Get your portfolio ready! Make sure it showcases your best work, especially any high-performing social content. We want to see your creativity and storytelling skills shine through!
✨Tip Number 2
Don’t just apply; engage! Show us you’re genuinely interested in Unfolded by interacting with our social media. Comment on posts, share your thoughts, and let your passion for sustainability and fashion come through.
✨Tip Number 3
Prepare for the interview by knowing our brand inside out. Familiarise yourself with our mission and values, and think about how your skills can help us reshape the fashion industry. We love a candidate who’s aligned with our purpose!
✨Tip Number 4
Be ready to showcase your on-camera skills! Since this role involves appearing on camera, practice being confident and engaging. We want to see how you can connect with our audience authentically.
We think you need these skills to ace Social Media Creative (Performance and Storytelling) in Edinburgh
Some tips for your application 🫡
Show Off Your Creative Flair: When you're crafting your application, let your creativity shine! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can tell a story through their content, so make sure your application reflects that vibe.
Highlight Relevant Experience: Make sure to emphasise any experience you have in creating social media content, especially for brands. Share specific examples of your work that demonstrate your skills in storytelling and performance-driven content. We want to see what you've got!
Tailor Your Application: Don’t just send a generic application. Tailor it to us! Mention how your values align with our mission to challenge fast fashion and create positive impact. Show us why you’re the perfect fit for Unfolded and how you can contribute to our community.
Keep It Professional Yet Personal: While we love a friendly tone, remember to keep it professional too. Be yourself, but also show that you understand the importance of brand alignment and creative standards. And don’t forget to apply through our website – we can’t wait to see your application!
How to prepare for a job interview at Unfolded
✨Know Your Audience
Before the interview, take some time to understand Unfolded's target demographic, especially the 35+ female audience. Think about how your content can resonate with them and be ready to discuss specific examples of how you've engaged similar audiences in the past.
✨Showcase Your Creative Process
Prepare to walk through your portfolio and highlight not just the final products but also your creative process. Discuss how you ideate, shoot, edit, and optimise content. This will demonstrate your hands-on experience and ability to take projects from concept to execution.
✨Be Ready to Discuss Performance Metrics
Since this role blends creativity with a performance mindset, come prepared to talk about how you've measured the success of your content. Share specific metrics or results that showcase your ability to drive engagement and growth through social media.
✨Embrace the Brand's Mission
Unfolded is all about sustainability and community impact. Make sure to express your passion for these values during the interview. Share any personal experiences or projects that align with their mission, showing that you're not just a fit for the role, but also for the company culture.
