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For Companies At a Glance
- Tasks: Own and optimise email marketing to engage our community and drive sales.
- Company: Join Unfolded, a purpose-driven brand challenging fast fashion.
- Benefits: Competitive salary, creative freedom, and flexible working environment.
- Why this job: Make a real impact in the fashion industry while growing your career.
- Qualifications: Experience in CRM/email marketing and a passion for sustainability.
- Other info: Be part of a fast-growing team with over 100,000 customers.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Unfolded exists to take on fast fashion - and prove there's a better way to make clothes. We create beautifully designed pieces that are better for the planet, better for the people who make them, and better for the people who wear them. By coâdesigning with our community and only making what customers actually want, we eliminate waste and create positive impact in the world.
Founded in Edinburgh, Unfolded was born from our founders working with some of the world's biggest fashion brands to reduce waste, and realising that many didn't truly want to change. So we built our own solution instead: a radically more transparent, communityâpowered model that puts impact and integrity at the heart of everything we do. Since launching, we've grown to over 100,000 UK customers and built a passionate community of people who care about how their clothes are made. Backed by leading VC funds and angel investors, we're scaling fast, and we're looking for ambitious, purposeâdriven people who want to help reshape one of the world's most polluting industries to join us.
If you care about how your clothes are made and want your work to genuinely matter, you'll feel at home at Unfolded!
The Role
We're looking for a highly capable, handsâon CRM Marketer to fully own Unfolded's email and lifecycle marketing â from strategy through to execution, design, copy and optimisation. This role is perfect for someone who loves building things endâtoâend: crafting beautiful, onâbrand emails, writing compelling copy, building smart automations in Klaviyo, and using data to continuously improve performance across both acquisition and retention. You'll be responsible for how Unfolded shows up in inboxes: shaping customer experience, driving revenue, and strengthening our relationship with a community of over 100,000 customers.
What You'll Be Doing
- Own the entire email channel (strategy â creation â performance)
- Full ownership of all email output across acquisition, onboarding, retention, loyalty and reactivation
- Plan and manage the campaign calendar aligned to product launches, community moments and brand initiatives
- Personally build all emails endâtoâend: layout, design, copywriting, QA and deployment
- Design visually strong, mobileâfirst email templates that feel distinctly Unfolded and perform commercially
- Write clear, engaging, conversionâfocused copy that reflects our tone of voice and mission
- Continuously evolve creative standards through testing, iteration and insight
- Maintain brand consistency while moving fast and experimenting creatively
- Own Klaviyo endâtoâend: flows, segmentation, dynamic content, integrations, deliverability and reporting
- Build and optimise automated journeys (welcome, abandon browse/cart, postâpurchase, replenishment, winback, VIP, etc.)
- Implement advanced personalisation using behavioural and transactional data
- Run structured experimentation across subject lines, creative, layout, offers, cadence and timing
- Analyse performance across revenue per send, contribution margin, engagement, repeat rate and LTV impact
- Identify opportunities to increase repeat purchase, AOV and customer lifetime value
- Own CRM reporting and performance reviews
- Share customer insight with product, brand and growth teams to influence wider business decisions
As a small but growing business, we all muck in, and as such, you'll also get experience around other marketing channels and photoshoots/brand campaigns.
What We're Looking For
Must-haves
- Strong handsâon experience owning CRM / email in a DTC or ecommerce business
- Deep working knowledge of Klaviyo: building flows, segmentation, analytics and deliverability management
- Proven ability to personally design and build highâquality emails (not just brief designers)
- Strong copywriting skills with commercial instinct and brand sensitivity
- Analytical mindset with experience running structured testing and optimisation programmes
- Comfortable owning a critical channel independently in a fastâmoving environment
- Passion for sustainability, circular economy or missionâdriven brands
- An excitement for our mission to take on fast fashion...
Nice-to-haves
- Experience scaling a highâgrowth consumer brand
- Experience with Canva, Adobe, Figma or email design systems
- Exposure to SMS, push or broader lifecycle channels
- Shopify experience or ecommerce tech stack familiarity
Why Join Unfolded?
- Full ownership of one of the most commercially impactful channels in the business
- Creative freedom with genuine accountability and visibility
- Join a fastâgrowing scaleâup with over 100,000 customers and strong investor backing
- Work inside a purposeâled brand actively challenging fast fashion
- Competitive salary, meaningful responsibility and fast career progression
- Flexible working environment
To apply please share your profile and examples of your work â the examples in particular are important to us! Please no agencies or recruitment consultants â sorry!
Seniority level: MidâSenior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Apparel & Fashion
CRM Marketer in Edinburgh employer: Unfolded
Contact Detail:
Unfolded Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land CRM Marketer in Edinburgh
â¨Tip Number 1
Get to know the company inside out! Research Unfolded's mission and values, and think about how your skills as a CRM Marketer can help them take on fast fashion. This will not only impress them but also help you tailor your approach during interviews.
â¨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events where Unfolded might be present. Building relationships can give you insider info and potentially a referral, which is always a bonus!
â¨Tip Number 3
Show off your skills! Create a mock email campaign that reflects Unfolded's brand and mission. Share it during your interview to demonstrate your hands-on experience with Klaviyo and your ability to craft compelling copy and design.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre genuinely interested in being part of the Unfolded team.
We think you need these skills to ace CRM Marketer in Edinburgh
Some tips for your application đŤĄ
Show Your Passion: When you're writing your application, let your passion for sustainability and the mission of Unfolded shine through. We want to see that you genuinely care about how clothes are made and that you're excited to be part of a brand that's challenging fast fashion.
Tailor Your Examples: Make sure to include specific examples of your work that highlight your CRM and email marketing skills. Whether it's a campaign you ran or an email you designed, we want to see what you've done and how it aligns with our goals at Unfolded.
Be Authentic: Use your own voice in your application. We appreciate authenticity and want to get a sense of who you are as a person. Donât just stick to formal language; let your personality come through in your writing!
Apply Through Our Website: Remember to apply through our website! Itâs the best way for us to receive your application and ensures that it gets into the right hands. Plus, it shows that you're keen on joining our community from the get-go.
How to prepare for a job interview at Unfolded
â¨Know Your Stuff
Before the interview, dive deep into Unfolded's mission and values. Understand their approach to sustainability and how they differentiate themselves in the fashion industry. This will not only show your genuine interest but also help you align your answers with their core principles.
â¨Showcase Your Skills
Prepare to discuss your hands-on experience with CRM and email marketing, especially using Klaviyo. Bring examples of successful campaigns you've managed, focusing on your role in strategy, design, and optimisation. Be ready to explain how your work has driven customer engagement and revenue.
â¨Be Creative
Since this role involves crafting beautiful emails, think about how you can demonstrate your design skills. Consider bringing a portfolio or mock-ups of email templates you've created. Highlight your copywriting abilities by preparing a few lines that reflect Unfolded's tone of voice.
â¨Data-Driven Mindset
Unfolded values analytical skills, so be prepared to discuss how you've used data to inform your marketing decisions. Share specific metrics from past campaigns, such as open rates or conversion rates, and explain how you iterated based on performance insights.
