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- Tasks: Lead brand strategy and creative campaigns to elevate Unfabled's presence in women's health.
- Company: Join Unfabled, a pioneering platform transforming women's health and wellness.
- Benefits: Competitive salary, equity options, hybrid work, generous holiday, and wellness perks.
- Why this job: Shape a brand that empowers women and drives cultural relevance in health.
- Qualifications: 4+ years in brand or marketing roles with a flair for creativity and strategy.
- Other info: Be part of a dynamic team making a real impact in women's health.
The predicted salary is between 40000 - 50000 £ per year.
About Unfabled
Unfabled is building the most trusted destination for women’s health and wellness. Our community-led platform helps women discover products tailored to their needs – from menstrual and sexual health to hormonal balance and menopause. We’ve reached over 70 million women organically and are backed by leading investors including Morgan Stanley and Sequoia Scout. Unfabled Labs, our research and innovation platform, powers the development of pioneering consumer health products. Our viral supplement line – created for women, by women – is now stocked in 700+ Boots stores nationwide.
The Role
Ready for radical ownership, creative freedom and serious growth potential? We’re looking for a Brand Manager to lead the next chapter of Unfabled’s growth – building a brand that people recognise, trust and genuinely talk about. You’ll bring Unfabled’s brand to life across channels, turning strategy into standout creative, well-run campaigns and viral brand moments – from social and content to retail and new product launches. You’ll be a key driver of Unfabled’s cultural relevance and visibility, scaling a people-powered movement in women’s health & wellbeing.
What You’ll Do
- Strategy, Campaigns & Growth
- Plan and deliver integrated campaigns across DTC, retail, paid, organic, influencer, community, CRM and partnerships
- Execute brand marketing strategy aligned to revenue, growth and retention goals
- Generate and execute bold campaign ideas – including culturally relevant moments, stunts and guerrilla-style activations – with the ambition of making Unfabled a household name
- Develop and execute initiatives that support customer retention, loyalty and lifetime value
- Content, Organic & Cultural Relevance
- Own execution of Unfabled’s content and organic marketing engine
- Lead content planning and delivery to drive reach, engagement and shareability
- Monitor trends and platform dynamics to inform content, campaigns and brand moments
- Brand, Creative & NPD
- Execute and uphold brand identity, creative direction and messaging across all touchpoints
- Oversee content production for organic and paid channels
- Lead NPD from a brand perspective, including naming, positioning, design input and go-to-market storytelling across DTC and retail
- Deliver 360 campaigns, launches and key brand moments
- Build and maintain a clear brand world to ensure consistency across channels
- Provide creative direction for brand photography and lifestyle content
- Retail & Omnichannel
- Conceptualise and execute integrated retail campaigns for Boots and future retail partners
- Ensure packaging, in-store assets and retail marketing align with brand strategy
- Deliver 360 retail activations and OOH initiatives to support rate-of-sale improvements online and in-store
- Team, Agencies & Operations
- Manage external resources and agencies across creative, paid, CRM, social, PR and content
- Build clear workflows, briefs and feedback loops to ensure high-quality delivery
- Run structured planning cycles, performance reviews, reporting and budget tracking
- Insights & Analytics
- Deliver weekly, monthly and quarterly reporting on brand activity, performance and learnings
- Use insights to continuously improve brand, content and organic marketing performance
About You
- 4+ years’ experience in brand or marketing roles within omnichannel consumer brands (DTC + retail)
- Highly creative, with an instinct for bold ideas and culturally relevant brand moments
- Excellent written and verbal communicator
- Thrives in fast-paced, ambiguous environments, balancing strategic thinking with hands-on execution
- Operates with extreme ownership – proactive, reliable, and accountable
- Holds high standards for brand, visual and creative quality, with strong attention to detail
- Data-informed and outcome-focused
- Excited about women’s health, wellness, and purpose-led consumer brands
Why join Unfabled
You’ll be joining a small, ambitious team rewriting the rules of women’s health. You’ll shape the cultural edge of a brand redefining wellness for a new generation – with autonomy, steep learning curves, and the chance to make your mark early.
Salary Range: £40,000-£50,000 DOE
Benefits
- Salary plus equity options
- Hybrid working (3 days in our Paddington office, 2 days WFH)
- 25 days holiday plus bank holidays
- Pension scheme (5% contribution)
- Collaborative and inclusive team culture with regular team socials
- Health and wellness benefits
- Work in a mission-driven environment with the potential to make a significant impact in women’s health!
Right to work: We don’t provide visas so please only apply if you have a right to work in the UK.
Brand Manager employer: Unfabled
Contact Detail:
Unfabled Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personality! When you get the chance to meet hiring managers or team members, let your passion for brand management shine through. Share your ideas and how you can contribute to Unfabled's mission – it’s all about making that personal connection.
✨Tip Number 3
Prepare for interviews by researching Unfabled’s recent campaigns and cultural moments. Bring your insights to the table and discuss how you can elevate their brand even further. This shows you’re not just interested in the role, but genuinely invested in their success.
✨Tip Number 4
Don’t forget to follow up! After an interview, shoot a quick thank-you email to express your appreciation for the opportunity. It’s a simple gesture that keeps you top of mind and shows your enthusiasm for the role.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to highlight your passion for women's health and wellness, and how your experience aligns with Unfabled's mission. Keep it engaging and personal – we want to see the real you!
Tailor Your CV: Don’t just send a generic CV! Tailor it to reflect your brand management experience and any relevant campaigns you've worked on. Use keywords from the job description to show us you’re the perfect fit for the role.
Showcase Your Creativity: As a Brand Manager, creativity is key! Include examples of bold campaign ideas or culturally relevant moments you've executed in the past. We love seeing innovative thinking that can help elevate our brand!
Proofread, Proofread, Proofread!: Before hitting send, make sure to proofread your application. Spelling and grammar mistakes can be a red flag. We appreciate attention to detail, so take the time to ensure everything is polished and professional!
How to prepare for a job interview at Unfabled
✨Know the Brand Inside Out
Before your interview, dive deep into Unfabled's mission and values. Familiarise yourself with their products and recent campaigns. This will not only show your genuine interest but also help you align your ideas with their brand vision.
✨Showcase Your Creativity
As a Brand Manager, creativity is key! Prepare to discuss bold campaign ideas you've executed in the past. Bring examples of culturally relevant moments or stunts you've been involved in, and be ready to brainstorm new ideas on the spot.
✨Demonstrate Data-Driven Decision Making
Unfabled values insights and analytics. Be prepared to discuss how you've used data to inform your marketing strategies. Share specific metrics that highlight your success in previous roles, especially in omnichannel environments.
✨Ask Thoughtful Questions
Interviews are a two-way street! Prepare insightful questions about Unfabled’s future plans, their approach to community engagement, or how they measure brand success. This shows you're not just interested in the role, but also in contributing to their growth.
