At a Glance
- Tasks: Lead digital strategy and ecommerce performance for a major retail organisation.
- Company: Join a leading UK wholesale and retail company undergoing transformation.
- Benefits: Competitive salary of £70k, permanent role with growth opportunities.
- Other info: Collaborate with cross-functional teams and drive innovation through AI and emerging tech.
- Why this job: Shape the future of digital in a dynamic, multi-brand environment.
- Qualifications: Proven experience in digital leadership and ecommerce optimisation.
The predicted salary is between 70000 - 70000 £ per year.
- Head of Digital - Marketing, Retail, Wholesale
- Head of Digital - Marketing, Retail, Wholesale
- The location of the role is London
- (onsite)
- The salary on offer is
- £70k per annum
The position is permanent.
This role is working for a leading UK wholesale and retail organisation
Role Summary
We are currently looking to appoint a Head of Digital to lead the digital strategy, ecommerce performance and customer experience across a large multi-brand wholesale and retail business.
This is a commercially focused leadership role with ownership of a significant digital sales channel, responsible for driving ecommerce growth, enhancing digital customer journeys and delivering an ambitious digital roadmap across multiple websites and mobile applications.
The successful candidate will work cross-functionally with Marketing, IT, Trading, Commercial and Operations to optimise digital performance, develop new digital capabilities and identify opportunities to leverage AI, automation and emerging technologies to improve customer engagement and commercial outcomes.
This is an opportunity to join a business undergoing significant transformation, where the successful candidate will have the autonomy to shape strategy, deliver measurable improvements and influence the future direction of the organisation\'s digital capability.
- Key accountabilities of the role
- Develop and own the digital strategy and roadmap across multiple customer-facing websites, mobile applications and digital platforms.
- Drive ecommerce growth through improvements in customer acquisition, retention, conversion, basket value and overall digital performance.
- Lead the optimisation of end-to-end customer journeys, improving user experience across search, navigation, merchandising, checkout and self-service functionality.
- Identify and deliver opportunities to improve customer experience through AI, automation, personalisation and emerging digital technologies.
- Work closely with IT and development teams to prioritise and deliver digital products, platform enhancements and future capability.
- Develop a culture of continuous optimisation using customer insight, analytics and testing to improve digital performance.
- Lead digital marketing activity across multiple brands, ensuring alignment with wider commercial objectives.
- Support the development of supplier-funded digital revenue opportunities, including sponsored content, digital campaigns and Retail Media integration.
- Monitor digital performance and customer behaviour, using insight to inform commercial decisions and future strategy.
- Build strong relationships with senior stakeholders across Marketing, Trading, IT, Commercial, Finance and Operations.
- Lead, coach and develop the Digital team, driving accountability, capability and continuous improvement.
- Develop business cases for future digital investment, demonstrating value through measurable commercial outcomes.
- Key skills and experience
- Proven experience in a senior Digital, Ecommerce or Digital Marketing leadership role.
- Strong commercial mindset with experience delivering digital sales growth and ecommerce optimisation.
- Experience developing and implementing digital strategies and transformation roadmaps.
- Strong understanding of customer journey optimisation, UX, conversion rate optimisation (CRO), digital merchandising and personalisation.
- Experience managing large-scale transactional websites and/or mobile applications.
- Experience working closely with IT and development teams to deliver digital products and platform enhancements.
- Knowledge of AI, automation and emerging digital technologies, with the ability to identify practical commercial applications.
- Experience using customer data and digital insight to drive commercial performance and strategic decision-making.
- Experience managing agencies, technology partners and external suppliers.
- Strong stakeholder management skills, with the ability to influence senior leaders across multiple business functions.
- Experience leading, coaching and developing high-performing digital teams.
- Excellent communication, presentation and project leadership skills.
- Experience within Retail, Wholesale, FMCG or another customer-focused, high-volume environment would be advantageous.
- #J-18808-Ljbffr
Head of Digital - Marketing, Retail, Wholesale in London employer: Undisclosed
Experis is an exceptional employer, offering a dynamic work environment in London or Manchester where collaboration and innovation thrive. With a strong focus on employee growth, we provide comprehensive benefits including a contributory pension programme, medical and dental cover, and generous holiday allowances, ensuring our team members feel valued and supported in their professional journey.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital - Marketing, Retail, Wholesale in London
✨Show Your Creative Side
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✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Undisclosed are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Head of Digital - Marketing, Retail, Wholesale in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Undisclosed. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Undisclosed:Show us that you’ve done your homework! In your application, briefly mention what you admire about Undisclosed’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Undisclosed
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Undisclosed will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At Undisclosed, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
