At a Glance
- Tasks: Lead marketing strategy and drive growth for innovative insurance tech products.
- Company: Join UnderwriteMe, a dynamic insurtech company transforming the insurance landscape.
- Benefits: Enjoy 25 days annual leave, healthcare, wellness initiatives, and a supportive work culture.
- Other info: Embrace diversity and inclusion in a collaborative environment focused on personal growth.
- Why this job: Shape the future of insurance while working with a talented global team.
- Qualifications: Proven marketing leadership in B2B SaaS or tech, with strong commercial judgement.
The predicted salary is between 56250 - 68750 £ per year.
We're looking for an AVP of Marketing to help shape the next phase of UnderwriteMe's growth. We're investing in our marketing capability as we expand our portfolio and bring new propositions to market. We're looking for a leader who can strengthen how customer, commercial and market insight shape growth decisions across the business.
This is a global role, reporting to the Chief Product Officer. You'll lead Product Marketing, Brand and Customer Marketing across our Decision Platform and Protection Platform businesses, helping us identify growth opportunities, bring new propositions to market and strengthen how we communicate value to customers.
This role sits at the intersection of Product, Commercial and Marketing. You'll play an active role in the direction of both our Decision Platform and Protection Platform businesses as part of their Leadership Teams, helping shape strategy, identify growth opportunities and influence key business decisions.
This is a hands-on leadership role. You'll lead a small team while remaining actively involved in strategy, positioning, launches, customer insight and key business decisions.
What you’ll do
- Define the marketing strategy across Product Marketing, Brand and Customer Marketing, owning marketing investment and budget decisions to ensure resources are focused on opportunities with the greatest commercial impact.
- Shape positioning, messaging and proposition strategy across the UnderwriteMe portfolio, helping customers understand our value and commercial teams communicate it effectively.
- Lead go-to-market strategy for new products, capabilities and strategic initiatives, improving the effectiveness of launches and market adoption.
- Bring customer, market and competitive insight into product, commercial and business decision-making, ensuring priorities are informed by evidence rather than assumption.
- Lead pricing and packaging strategy across the UnderwriteMe portfolio, balancing customer value, market competitiveness and commercial performance to support sustainable growth.
- Identify market opportunities, emerging trends and changing customer needs, helping shape growth strategy, proposition development and investment decisions.
- Strengthen the UnderwriteMe brand, ensuring our market presence, narrative and communications reflect the value we deliver to customers and partners.
- Improve how customer outcomes, success stories and market evidence are captured and used to support growth, adoption and commercial conversations.
- Play an active role on the Decision Platform and Protection Platform Leadership Teams, aligning priorities, challenging assumptions, improving cross-functional execution and helping drive business performance and growth.
- Establish clear measures of success for marketing activities and use insight and performance data to continuously improve effectiveness and impact.
- Represent the voice of the customer and market in senior leadership discussions, influencing business strategy and helping the organisation make better decisions.
- Lead, develop and grow a high-performing marketing team, creating clarity, accountability and strong cross-functional collaboration.
What success looks like
- Strengthen the positioning, narrative and market presence of both the Decision Platform and the Protection Platform.
- Improve how customer and market insight informs product, commercial and strategic decision-making.
- Increase the effectiveness of proposition development, go-to-market execution and product launches.
- Build stronger customer proof, evidence and market credibility to support growth and commercial performance.
- Establish marketing as a trusted strategic partner to Product and Commercial teams, with a clear and measurable contribution to business growth.
- Build a connected marketing community across UnderwriteMe, bringing together Product, Brand and Customer Marketing with the local Revenue Marketing teams to share insight, align priorities and maximise impact.
- Build close working relationships with Pacific Life Re and Pacific Life marketing colleagues, ensuring UnderwriteMe is well connected to the wider group.
- Develop a high-performing marketing function that combines strong execution with strategic influence.
What you’ll bring
- Marketing leadership experience: You have experience leading Product Marketing, Go-to-Market or broader marketing functions within B2B SaaS, technology or platform businesses. You've successfully launched products, propositions or new capabilities and can demonstrate the commercial impact of your work.
- Commercial judgement: You understand how products, customers, markets and revenue growth connect. You're comfortable making trade-offs, prioritising investment and focusing teams on the areas that will create the greatest impact.
- Customer and market orientation: You know how to uncover meaningful customer, market and competitive insight and turn it into practical actions that improve products, propositions, go-to-market execution and business performance.
- Positioning and storytelling expertise: You have a track record of developing compelling positioning, messaging and propositions that help customers understand value and help commercial teams win.
- Leadership and influence: You build trust quickly, bring people together around shared outcomes and can influence senior stakeholders across multiple functions. You've built and developed high-performing teams while maintaining high standards for execution.
- Thriving in growth environments: You're comfortable operating in a business that is evolving and scaling. You can balance strategic thinking with practical execution and are energised by building new capabilities, improving how things work and helping organisations grow.
- Global market experience: You've supported growth across multiple international markets and understand how customer needs, market dynamics and commercial priorities vary by region. You're comfortable working across time zones and collaborating with teams, partners and customers around the world.
Nice to Have
- Experience within insurance, insurtech, fintech or another regulated industry.
About UnderwriteMe
UnderwriteMe is an Insurtech software business and subsidiary of Pacific Life Re (PL Re), a global life and pensions reinsurance firm. We have a vision to help everyone purchase protection insurance by using data and disruptive technology to transform our partners and markets in order to make their underwriting processes as quick and efficient as possible.
Working for UnderwriteMe
Joining UnderwriteMe means being part of a technology company that is committed to bringing a fresh and dynamic approach to insurance. You’d be working with a team of highly technical experts made up of people with backgrounds in software, fintech, and insurance. Every person in our global team is valued for the unique qualities they bring to our business and we seek to build their expertise and support their individual ambitions at every step. Of course, we take our work seriously and we know our team can operate under great pressure. We work hard and thrive on achievement, but we also know how to have fun and relax too. We regularly host a range of team building days to strengthen our team's connection with each other and reflect on their successes.
Providing employees with a healthy work-life balance is very important to our culture. We have a wide range of employee benefits and we host regular social activities and wellbeing initiatives. We are also committed to supporting our employee's involvement in their communities, by actively fundraising, hosting charity events, and overseeing volunteering opportunities.
Benefits (Only for Permanent and Fixed Term Employees)
- 25 days of annual leave with option to buy/sell more days
- Adoption and fertility leave
- Generous enhanced parental leave
- Comprehensive private insurance coverage for employee and dependents
- Group Life Insurance coverage of 9x basic annual salary and Group Income Protection up to 75% of basic annual salary
- Optical benefits
- 15% combined employee/employer contributions
- Subsidized gym membership
- Access to Employee Assistance Program
- Cycle to Work and Electric Car Salary Sacrifice Scheme
- Time off for volunteering
- Charitable matching of employee donations
You Can Be Who You Are
We are committed to a culture of diversity and inclusion that embraces the authenticity of all employees, partners and communities. We support all employees to thrive and achieve their fullest potential. As part of our commitment to accessibility for all, UnderwriteMe will, upon the request of the applicant, provide accommodation during the recruitment process to ensure equal access to applicants with disabilities. Please contact us about your needs, and we will consult with you to ensure suitable accommodation is provided.
UnderwriteMe Values
Please click here to view our company values.
AVP Marketing in London employer: UnderwriteMe
At Pacific Life Re, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to thrive. As a Senior AI Engineer, you will have access to cutting-edge technology and the opportunity for professional growth within a supportive environment that values creativity and regulatory compliance. Located in a dynamic sector, we offer competitive benefits and a commitment to your career development, making us an excellent employer for those seeking meaningful and rewarding work in AI solutions.
StudySmarter Expert Advice🤫
We think this is how you could land AVP Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for UnderwriteMe and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like UnderwriteMe are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with UnderwriteMe on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at UnderwriteMe. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace AVP Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit UnderwriteMe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of UnderwriteMe:Show us that you’ve done your homework! In your application, briefly mention what you admire about UnderwriteMe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at UnderwriteMe
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at UnderwriteMe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At UnderwriteMe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
