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For Companies At a Glance
- Tasks: Lead social media strategy, influencer marketing, and community engagement for a modern wellness brand.
- Company: Join a dynamic, female-founded team at Underdays, focused on wellness and community.
- Benefits: Creative autonomy, brand experiences, product perks, and a collaborative work environment.
- Why this job: Shape the voice of a growing brand while connecting with creators and communities.
- Qualifications: 2-3+ years in social media or influencer marketing, with strong communication skills.
- Other info: Fast-paced environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
About the Role
We’re looking for a dynamic Social Media & Community Lead, a hybrid role that sits at the intersection of influencer marketing, community building, and content creation. You’ll be the driving force behind Underdays’ cultural presence: building authentic creator relationships, growing our community, and shaping how we show up on platforms like TikTok and Instagram. You’ll balance creativity with commercial awareness — blending storytelling and performance to build brand love, loyalty, and growth.
You’ll Own
- Influencer Marketing
- Build and execute a best-in-class influencer marketing strategy across TikTok, Instagram, and other relevant platforms.
- Develop a tiered influencer approach, from top creators to micro and nano communities, with clear use-cases and KPIs across storytelling, awareness, and conversion.
- Manage the Underdays affiliate programme, including Shopify Affiliates, driving consistent revenue growth and tracking performance monthly.
- Lead creator partnerships and negotiations, managing contracts, deliverables, and vendor relationships.
- Track, analyse, and report on campaign performance, turning insights into actionable recommendations.
- Stay ahead of social and cultural trends, identifying emerging voices, communities, and formats before they peak.
- Collaborate cross-functionally with Marketing, Creative, and Performance to integrate influencers into broader brand campaigns.
- Community
- Act as the voice of Underdays across all social platforms, replying to mentions, comments, and DMs with warmth, wit, and consistency.
- Define and codify our community voice and guidelines, what we say, what we don’t, and how we show up in every interaction.
- Identify and nurture brand advocates and superfans, transforming organic enthusiasm into meaningful advocacy.
- Support the development of community-driven activations (Q&As, giveaways, content collaborations, and digital experiences).
- Confidently host or support events, roundtables, and community gatherings, acting as the in-person brand lead.
- Manage guest lists, logistics, gifting, and post-event follow-ups for influencer and community events.
- Content
- Partner with the creative team to commission and brief creators on brand and ad content, ensuring output aligns with Underdays’ aesthetic and voice.
- Collaborate with the performance marketing team to source and commission UGC-style ad content for TikTok and Meta, leveraging best practices and whitelisting opportunities.
- Ideate trend-led, reactive content that taps into cultural moments while staying true to our editorial, intentional brand tone.
- Capture behind-the-scenes moments from shoots and events, and confidently feature in, or voice, UGC-style videos when needed.
- Maintain a close feedback loop between content performance, community sentiment, and future creative direction.
- Social
- Own and grow the Underdays TikTok channel, developing an organic content and growth strategy that combines best-in-class storytelling, creator collaborations, and platform insight.
- Experiment with new content formats and growth mechanics to build visibility, engagement, and emotional connection.
- Collaborate closely with the brand and creative teams to ensure a cohesive aesthetic and tone across all channels.
You Bring
- 2-3+ years’ experience in social media, influencer, or affiliate marketing, ideally within a DTC, fashion, or beauty brand.
- A deep understanding of TikTok and Instagram, platform mechanics, trends, and creator ecosystems.
- An understanding of performance marketing and how influencers/UGC fit into a growth strategy.
- Proven experience building and managing creator/influencer partnerships that drive measurable results.
- A strong creative eye and editorial sensibility, aligned with Underdays’ brand: elevated, confident, and intentional.
- Excellent communication and relationship-building skills, equally comfortable negotiating with creators and engaging with customers.
- Confident creating and editing content using tools like CapCut, Canva, or similar.
- Highly organised, proactive, and adaptable, able to manage multiple projects and priorities in a fast-growing environment.
- A genuine passion for wellness, community, and building brands that empower women.
Why You’ll Love Working With Us
- Opportunity to shape the voice and presence of a growing modern wellness brand.
- Creative autonomy and collaboration with a small, driven, female-founded team.
- Access to brand experiences, and product perks.
To apply: Please apply with your CV, any relevant social handles or portfolios, and a short note about why you’d be a great fit.
Social Media & Community Lead employer: UNDERDAYS
Contact Detail:
UNDERDAYS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & Community Lead
✨Tip Number 1
Get social! Engage with the company on their social media platforms. Comment on their posts, share your thoughts, and show them you’re genuinely interested in their brand. This not only gets you noticed but also gives you a feel for their community vibe.
✨Tip Number 2
Network like a pro! Attend industry events or webinars where you might bump into people from the company. A friendly chat can go a long way in making a memorable impression. Plus, it’s a great way to learn more about their culture and values.
✨Tip Number 3
Show off your skills! Create content that showcases your understanding of their brand and audience. Whether it’s a TikTok video or an Instagram post, let your creativity shine. Tag them in your work to grab their attention!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application lands directly in the right hands. Plus, we love seeing candidates who take the initiative to connect with us directly. Don’t miss out on this opportunity!
We think you need these skills to ace Social Media & Community Lead
Some tips for your application 🫡
Show Your Personality: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to inject some warmth and wit into your CV and cover letter. Remember, this role is all about community and connection!
Tailor Your Application: Make sure to tailor your CV and cover letter to highlight your experience in social media and influencer marketing. We’re looking for specific examples of how you've built relationships and driven engagement, so don’t hold back on those details!
Be Creative: Since this role involves content creation, show us your creative side! If you have a portfolio or links to your social media profiles, include them. We’d love to see how you’ve engaged with communities and created compelling content.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at UNDERDAYS
✨Know Your Platforms
Before the interview, dive deep into TikTok and Instagram. Familiarise yourself with the latest trends, popular creators, and successful campaigns. This will not only show your passion for social media but also demonstrate your understanding of how to engage communities effectively.
✨Showcase Your Creativity
Prepare examples of your past work that highlight your creative approach to influencer marketing and community building. Bring along case studies or metrics that showcase your success in growing brand presence and engagement. This will help you stand out as a candidate who can blend creativity with commercial awareness.
✨Be Ready to Discuss Community Engagement
Think about how you would define and codify a community voice for Underdays. Be prepared to share ideas on how to nurture brand advocates and create meaningful interactions. This shows that you’re not just about numbers but also about building genuine relationships.
✨Prepare Questions That Matter
Have thoughtful questions ready that reflect your interest in the role and the company. Ask about their current influencer strategies, community initiatives, or how they measure success. This demonstrates your enthusiasm and strategic thinking, making you a memorable candidate.