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For Companies At a Glance
- Tasks: Lead social media, influencer marketing, and community engagement for a modern wellness brand.
- Company: Join a dynamic, female-founded team passionate about wellness and community.
- Benefits: Creative autonomy, brand experiences, product perks, and a collaborative work environment.
- Why this job: Shape the voice of a growing brand while connecting with creators and communities.
- Qualifications: 2-3+ years in social media or influencer marketing, strong communication skills, and a creative eye.
- Other info: Fast-paced environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
About the Role
We are looking for a dynamic Social Media & Community Lead, a hybrid role that sits at the intersection of influencer marketing, community building, and content creation. You will be the driving force behind Underdays' cultural presence: building authentic creator relationships, growing our community, and shaping how we show up on platforms like TikTok and Instagram. You will balance creativity with commercial awareness, blending storytelling and performance to build brand love, loyalty, and growth.
You will Own:
- Influencer Marketing
- Build and execute a best-in-class influencer marketing strategy across TikTok, Instagram, and other relevant platforms.
- Develop a tiered influencer approach, from top creators to micro and nano communities, with clear use-cases and KPIs across storytelling, awareness, and conversion.
- Manage the Underdays affiliate programme, including Shopify Affiliates, driving consistent revenue growth and tracking performance monthly.
- Lead creator partnerships and negotiations, managing contracts, deliverables, and vendor relationships.
- Track, analyse, and report on campaign performance, turning insights into actionable recommendations.
- Stay ahead of social and cultural trends, identifying emerging voices, communities, and formats before they peak.
- Collaborate cross-functionally with Marketing, Creative, and Performance to integrate influencers into broader brand campaigns.
- Community
- Act as the voice of Underdays across all social platforms, replying to mentions, comments, and DMs with warmth, wit, and consistency.
- Define and codify our community voice and guidelines, what we say, what we don’t, and how we show up in every interaction.
- Identify and nurture brand advocates and superfans, transforming organic enthusiasm into meaningful advocacy.
- Support the development of community-driven activations (Q&As, giveaways, content collaborations, and digital experiences).
- Confidently host or support events, roundtables, and community gatherings, acting as the in-person brand lead.
- Manage guest lists, logistics, gifting, and post-event follow-ups for influencer and community events.
- Content
- Partner with the creative team to commission and brief creators on brand and ad content, ensuring output aligns with Underdays' aesthetic and voice.
- Collaborate with the performance marketing team to source and commission UGC-style ad content for TikTok and Meta, leveraging best practices and whitelisting opportunities.
- Ideate trend-led, reactive content that taps into cultural moments while staying true to our editorial, intentional brand tone.
- Capture behind-the-scenes moments from shoots and events, and confidently feature in, or voice, UGC-style videos when needed.
- Maintain a close feedback loop between content performance, community sentiment, and future creative direction.
- Social
- Own and grow the Underdays TikTok channel, developing an organic content and growth strategy that combines best-in-class storytelling, creator collaborations, and platform insight.
- Experiment with new content formats and growth mechanics to build visibility, engagement, and emotional connection.
- Collaborate closely with the brand and creative teams to ensure a cohesive aesthetic and tone across all channels.
You Bring:
- 2-3+ years experience in social media, influencer, or affiliate marketing, ideally within a DTC, fashion, or beauty brand.
- A deep understanding of TikTok and Instagram, platform mechanics, trends, and creator ecosystems.
- An understanding of performance marketing and how influencers/UGC fit into a growth strategy.
- Proven experience building and managing creator/influencer partnerships that drive measurable results.
- A strong creative eye and editorial sensibility, aligned with Underdays' brand: elevated, confident, and intentional.
- Excellent communication and relationship-building skills, equally comfortable negotiating with creators and engaging with customers.
- Confident creating and editing content using tools like CapCut, Canva, or similar.
- Highly organised, proactive, and adaptable, able to manage multiple projects and priorities in a fast-growing environment.
- A genuine passion for wellness, community, and building brands that empower women.
Why You’ll Love Working With Us:
- Opportunity to shape the voice and presence of a growing modern wellness brand.
- Creative autonomy and collaboration with a small, driven, female-founded team.
- Access to brand experiences and product perks.
To apply: Please apply with your CV, any relevant social handles or portfolios, and a short note about why you’d be a great fit.
Social Media & Community Lead employer: UNDERDAYS
Contact Detail:
UNDERDAYS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & Community Lead
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own profiles reflect the creativity and community spirit that Underdays embodies. Show us how you engage with your audience and keep up with trends!
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn, and don’t be shy about asking for insights into the company culture. Building those connections can give you a leg up and show us you're genuinely interested in being part of the team.
✨Tip Number 3
Prepare to showcase your creativity! Think of some innovative ideas for influencer campaigns or community activations that align with our brand. We love seeing candidates who can think outside the box and bring fresh perspectives to the table.
✨Tip Number 4
Don’t forget to follow up! After your interview, shoot us a quick thank-you note. It’s a great way to reiterate your enthusiasm for the role and remind us why you’d be a fantastic fit for the Social Media & Community Lead position.
We think you need these skills to ace Social Media & Community Lead
Some tips for your application 🫡
Show Your Personality: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to inject some warmth and wit into your CV and cover letter. Remember, this role is all about community and connection!
Tailor Your Application: Make sure to tailor your CV and cover letter to highlight your experience in social media and influencer marketing. We’re looking for specific examples of how you've built communities or managed creator partnerships, so don’t hold back on those details!
Be Creative: Since this role involves content creation, why not showcase your creativity in your application? Consider using a unique format or including links to your best work. Show us how you can think outside the box – we love fresh ideas!
Keep It Professional Yet Approachable: While we want to see your fun side, remember to keep it professional too. Strike a balance between being approachable and showcasing your skills. And don’t forget to apply through our website – it’s the best way to get your application in front of us!
How to prepare for a job interview at UNDERDAYS
✨Know Your Platforms Inside Out
Before the interview, dive deep into TikTok and Instagram. Familiarise yourself with the latest trends, popular creators, and successful campaigns in the wellness space. This will not only show your passion but also your understanding of how to leverage these platforms for Underdays.
✨Showcase Your Creative Side
Prepare a portfolio that highlights your best work in influencer marketing and community engagement. Include examples of content you've created or campaigns you've managed. Be ready to discuss how you can bring that creativity to Underdays and enhance their brand presence.
✨Be Ready to Discuss Metrics
Understand the KPIs that matter in influencer marketing and community growth. Be prepared to talk about how you've tracked performance in past roles and how you can apply those insights to drive results for Underdays. Numbers speak volumes!
✨Emphasise Relationship Building
Since this role involves managing creator partnerships and community interactions, be ready to share examples of how you've built and nurtured relationships in previous positions. Highlight your communication skills and how you can embody the voice of Underdays across social platforms.