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- Tasks: Lead and scale influencer partnerships to drive brand awareness and revenue.
- Company: Join a fast-growing, female-founded wellness brand with a creative culture.
- Benefits: Enjoy autonomy, visibility, and access to exclusive brand experiences.
- Why this job: Make a real impact in influencer marketing while shaping the brand's community.
- Qualifications: 3+ years in influencer marketing with strong relationship-building skills.
- Other info: Collaborative team environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a Senior Influencer Marketing & Community Executive to lead and scale Underdays’ creator and influencer strategy. This role is first and foremost about building meaningful, high-performing influencer partnerships, from strategic long-term relationships to agile, performance-driven creator campaigns. You’ll sit at the intersection of brand, community, and growth, ensuring influencers are a core engine for awareness, credibility, and revenue. You’ll work closely with the founders and the Head of Creative to position Underdays within culture, identify the right voices to tell our story, and turn authentic creator advocacy into measurable business impact.
While social platforms like TikTok and Instagram are key channels, this role is about strategy, relationships, and results, not being the face of the brand or a full-time content creator.
- Influencer Marketing (Primary Focus)
Own and execute Underdays’ end-to-end influencer marketing strategy, with a clear focus on brand awareness, credibility, and conversion. Build a tiered influencer ecosystem (macro, mid-tier, micro, and nano creators), with defined objectives, briefs, and KPIs for each tier. Identify, outreach, and build long-term relationships with creators who genuinely align with Underdays’ values, aesthetic, and audience. Lead creator negotiations, contracts, gifting, and deliverables, ensuring partnerships are commercially sound and creatively strong. Manage and scale the Underdays affiliate programme, driving consistent performance and tracking revenue, ROI, and creator output. Collaborate with Performance Marketing to integrate creators into paid strategies (UGC, whitelisting, testing new formats). Track, analyse, and report on influencer performance, translating insights into clear recommendations and future strategy. Stay ahead of cultural, platform, and creator trends to identify emerging talent and opportunities early.
- Community & Advocacy
Act as a steward of the Underdays community, ensuring creators and customers feel genuinely valued and connected to the brand. Identify and nurture brand advocates and superfans, transforming organic love into structured advocacy and partnerships. Define and uphold community and creator guidelines, how Underdays shows up, communicates, and builds trust. Support influencer- and community-led activations, including events, collaborations, gifting moments, and digital experiences. Represent Underdays confidently at events, creator meet-ups, and community gatherings when needed.
- Content & Social
Partner with the Creative team to brief and commission creators on brand and campaign content. Ensure influencer and UGC content aligns with Underdays’ tone, visual identity, and storytelling standards. Maintain a feedback loop between creator performance, community sentiment, and future creative direction.
You Bring
- 3+ years’ experience in influencer marketing, creator partnerships, or affiliate marketing, ideally within DTC, fashion, beauty, or wellness.
- Proven experience building and managing creator relationships that drive measurable results.
- Strong commercial and analytical mindset: you understand performance, ROI, and how influencers fit into a wider growth strategy.
- Deep knowledge of influencer ecosystems across TikTok, Instagram, and emerging platforms.
- Excellent communication and negotiation skills, with a natural ability to build trust and long-term partnerships.
- Highly organised, proactive, and comfortable managing multiple campaigns and stakeholders at once.
- A genuine interest in wellness, community, and building brands that empower women.
Bonus (nice to have, not essential)
- Strong understanding of TikTok trends and creator-led storytelling and confident in building a TikTok social strategy.
- Experience creating or editing short-form content (e.g. CapCut, Canva).
- Confidence in contributing ideas for social content or appearing in UGC-style formats when needed.
Why you’ll love working with us
- A chance to own and shape influencer marketing at a fast-growing, female-founded wellness brand.
- Real autonomy, visibility, and impact, working closely with founders.
- A collaborative, creative team that values taste, thoughtfulness, and intention.
- Access to brand experiences, events, and product perks.
To apply
Please apply with your CV, any relevant social handles or portfolios.
Senior Influencer Marketing & Community Executive employer: UNDERDAYS
Contact Detail:
UNDERDAYS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Influencer Marketing & Community Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the influencer marketing space. Attend events, join online communities, and don’t be shy about reaching out to potential contacts on social media. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of influencer marketing trends and strategies. Whether it’s a blog post, a video, or even a cheeky TikTok, let your personality shine through. This not only builds your personal brand but also demonstrates your passion for the industry.
✨Tip Number 3
Be proactive in your job search! Instead of waiting for job postings, reach out directly to brands you admire, like Underdays. Express your interest in their work and how you can contribute to their influencer strategy. Sometimes, the best opportunities come from a simple message.
✨Tip Number 4
Don’t forget to leverage our website! We’ve got loads of resources and tips to help you nail that interview. Plus, applying through us means you’ll be in the loop for any exciting roles that pop up. Let’s get you that dream job together!
We think you need these skills to ace Senior Influencer Marketing & Community Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Senior Influencer Marketing & Community Executive role. Highlight your past successes in influencer marketing and community building to show us you’re the perfect fit!
Showcase Your Creativity: Include links to any relevant social handles or portfolios that demonstrate your creative flair and understanding of influencer dynamics. We want to see how you’ve engaged with communities and built relationships in the past!
Be Authentic: When writing your application, let your personality shine through! We value authenticity and want to know what makes you passionate about influencer marketing and community engagement.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at UNDERDAYS
✨Know Your Influencers
Before the interview, research the influencers and creators that align with Underdays' values. Be ready to discuss how you would approach building relationships with them and what strategies you would implement to ensure their partnerships are both commercially sound and creatively strong.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with tracking and analysing influencer performance. Bring examples of how you've translated insights into actionable strategies in previous roles, especially focusing on ROI and performance metrics.
✨Demonstrate Community Engagement
Think about ways you've nurtured brand advocates or built community connections in past positions. Be ready to share specific examples of how you've transformed organic love into structured advocacy and partnerships, as this is key for the role.
✨Stay Ahead of Trends
Familiarise yourself with current trends in influencer marketing, particularly on platforms like TikTok and Instagram. Be prepared to discuss emerging talents and how you would leverage these trends to enhance Underdays' influencer strategy.
