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- Tasks: Lead and scale influencer partnerships to drive brand awareness and revenue.
- Company: Fast-growing, female-founded wellness brand with a creative team.
- Benefits: Real autonomy, access to brand experiences, and product perks.
- Why this job: Shape influencer marketing strategy and make a real impact.
- Qualifications: 3+ years in influencer marketing with strong relationship-building skills.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a Senior Influencer Marketing & Community Executive to lead and scale Underdays' creator and influencer strategy. This role is first and foremost about building meaningful, high-performing influencer partnerships, from strategic long-term relationships to agile, performance-driven creator campaigns. You will sit at the intersection of brand, community, and growth, ensuring influencers are a core engine for awareness, credibility, and revenue.
You will work closely with the founders and the Head of Creative to position Underdays within culture, identify the right voices to tell our story, and turn authentic creator advocacy into measurable business impact. While social platforms like TikTok and Instagram are key channels, this role is about strategy, relationships, and results, not being the face of the brand or a full-time content creator.
Influencer Marketing (Primary Focus)- Own and execute Underdays' end-to-end influencer marketing strategy, with a clear focus on brand awareness, credibility, and conversion.
- Build a tiered influencer ecosystem (macro, mid-tier, micro, and nano creators), with defined objectives, briefs, and KPIs for each tier.
- Identify, outreach, and build long-term relationships with creators who genuinely align with Underdays' values, aesthetic, and audience.
- Lead creator negotiations, contracts, gifting, and deliverables, ensuring partnerships are commercially sound and creatively strong.
- Manage and scale the Underdays affiliate programme, driving consistent performance and tracking revenue, ROI, and creator output.
- Collaborate with Performance Marketing to integrate creators into paid strategies (UGC, whitelisting, testing new formats).
- Track, analyse, and report on influencer performance, translating insights into clear recommendations and future strategy.
- Stay ahead of cultural, platform, and creator trends to identify emerging talent and opportunities early.
- Act as a steward of the Underdays community, ensuring creators and customers feel genuinely valued and connected to the brand.
- Identify and nurture brand advocates and superfans, transforming organic love into structured advocacy and partnerships.
- Define and uphold community and creator guidelines, how Underdays shows up, communicates, and builds trust.
- Support influencer- and community-led activations, including events, collaborations, gifting moments, and digital experiences.
- Represent Underdays confidently at events, creator meet-ups, and community gatherings when needed.
- Partner with the Creative team to brief and commission creators on brand and campaign content.
- Ensure influencer and UGC content aligns with Underdays' tone, visual identity, and storytelling standards.
- Maintain a feedback loop between creator performance, community sentiment, and future creative direction.
- 3+ years' experience in influencer marketing, creator partnerships, or affiliate marketing, ideally within DTC, fashion, beauty, or wellness.
- Proven experience building and managing creator relationships that drive measurable results.
- Strong commercial and analytical mindset: you understand performance, ROI, and how influencers fit into a wider growth strategy.
- Deep knowledge of influencer ecosystems across TikTok, Instagram, and emerging platforms.
- Excellent communication and negotiation skills, with a natural ability to build trust and long-term partnerships.
- Highly organised, proactive, and comfortable managing multiple campaigns and stakeholders at once.
- A genuine interest in wellness, community, and building brands that empower women.
- Strong understanding of TikTok trends and creator-led storytelling and confident in building a TikTok social strategy.
- Experience creating or editing short-form content (e.g. CapCut, Canva).
- Confidence in contributing ideas for social content or appearing in UGC-style formats when needed.
- A chance to own and shape influencer marketing at a fast-growing, female-founded wellness brand.
- Real autonomy, visibility, and impact, working closely with founders.
- A collaborative, creative team that values taste, thoughtfulness, and intention.
- Access to brand experiences, events, and product perks.
Please apply with your CV, any relevant social handles or portfolios.
Seniority levelMid-Senior level
Employment typeFull-time
IndustriesRetail
Senior Influencer Marketing & Community Executive in London employer: UNDERDAYS
Contact Detail:
UNDERDAYS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Influencer Marketing & Community Executive in London
✨Tip Number 1
Network like a pro! Attend industry events, workshops, and meet-ups to connect with influencers and brands. Building relationships in person can give you an edge over others.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website that highlights your past influencer campaigns and successes. This will help you stand out when chatting with potential employers.
✨Tip Number 3
Stay on top of trends! Keep an eye on the latest social media trends and emerging platforms. Being knowledgeable about what's hot can make you a valuable asset to any team.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to show how you align with our values and mission.
We think you need these skills to ace Senior Influencer Marketing & Community Executive in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for influencer marketing and community building shine through. We want to see that you genuinely care about creating meaningful connections and driving results!
Tailor Your CV: Make sure your CV is tailored to highlight your relevant experience in influencer marketing and community engagement. Use specific examples that demonstrate how you've built successful partnerships and driven measurable outcomes.
Be Authentic: We value authenticity, so don’t be afraid to show your personality in your application. Share your unique perspective on influencer marketing and how you can contribute to our brand's story and values.
Apply Through Our Website: For the best chance of success, make sure to apply through our website. This way, we can easily track your application and ensure it gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at UNDERDAYS
✨Know Your Influencers
Before the interview, research the influencers and creators that align with Underdays' values. Be ready to discuss specific examples of successful partnerships you've built in the past and how they contributed to brand awareness and revenue.
✨Showcase Your Strategy Skills
Prepare to talk about your approach to developing an influencer marketing strategy. Highlight how you would build a tiered influencer ecosystem and set clear objectives for each tier. This will demonstrate your strategic thinking and understanding of the role.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) relevant to influencer marketing. Be prepared to discuss how you've tracked and analysed influencer performance in previous roles, and how you used those insights to inform future strategies.
✨Emphasise Community Engagement
Think about ways you've nurtured community relationships in the past. Be ready to share examples of how you've transformed organic love into structured advocacy and partnerships, as this is crucial for the role at Underdays.
