District Manager, UK North & IR UK South in London

District Manager, UK North & IR UK South in London

London Full-Time 30000 - 30000 £ / year (est.) No working from home possible
Under Armour

At a Glance

  • Tasks: Lead multiple stores, drive sales, and coach teams to success.
  • Company: Join Under Armour, a brand that empowers athletes and values innovation.
  • Benefits: Enjoy competitive salary, bonuses, discounts, and professional development opportunities.
  • Other info: Dynamic work environment with a commitment to diversity and inclusion.
  • Why this job: Make a real impact in retail while championing a culture of excellence and teamwork.
  • Qualifications: Retail industry expertise and strong leadership skills required.

The predicted salary is between 30000 - 30000 £ per year.

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values – Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality – serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour.

Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best.

With us, you get the freedom to go further – no matter your role.

That means developing, delivering, and selling the state‑of‑the‑art products and digital tools that make top performers even better.

Purpose of Role

As District Manager, you’re the strategic force behind multiple stores – driving sales, managing resources, and coaching Store Managers to lead winning teams.

You’ll champion operational excellence, build brand equity, and elevate the customer experience across your district, both in‑store and virtually.

Key Responsibilities

  • Establish and execute a comprehensive omni‑channel strategic plan to achieve planned sales and KPIs
  • Analyze reporting and daily sales trends to make real‑time strategic and tactical business decisions to drive results
  • Drive financial performance through consumer service, human resources, inventory control and store appearance
  • Model the brand’s athlete service standards and selling behaviors for all retail store formats
  • Build loyalty through in‑store experience, data capture, endless aisle, and other omni‑channel solutions
  • Achieve forecasted Sales & Contribution Margin
  • Accountable for Service Culture, Customer Service, People, Product & Operations
  • Support New Store Openings; recruitment, onboarding plans, training plans & load‑in support
  • Collaborate with Retail Operations on the retail teammate training program/annual calendar and new technology control and implementations e. g. RFID
  • Maintain compliance with UA policies, risk control and asset protection across district
  • Provide insight into future needs to provide input on budget modifications
  • Develop contingency plans for obstacles and navigate through organizational ambiguity
  • Collaborate with leadership across entire organization to achieve objectives and goals
  • Motivate and inspire team by communicating Under Armour’s Values, Core Competencies
  • Lead and partner with Store Managers and above on all performance management tools as well as providing performance feedback and insight on business strategy
  • Oversee Market Managers and provides performance feedback to teammates and insight on business strategy e. g. through Division of Responsibilities (DOR)
  • Lead Store leadership huddles and empower leaders to hold Team Shift Huddles
  • Evaluate sales and payroll goals using payroll reports and tools; make scheduling adjustments as needed
  • Partner with the talent teammates to recruit, hire, develop and retain high performing store leadership teams by considering seasonal hiring and turnover, network opportunities
  • Engage in compensation decisions in partnership with the corporate HR & Ops teammates
  • Drive teammate engagement by recognizing and rewarding performance and, providing feedback and/or action planning on substandard performance
  • Ensure that the store leadership team adheres to and enforces all employment practices and policies
  • Other tasks as assigned by leadership

Qualifications & Requirements

  • Expert‑level knowledge in Retail Industry
  • Ability to apply knowledge to complex problems
  • Knowledgeable on best practices to navigate through obstacles to maximize work optimization
  • Fluency in local language and advanced verbal English skills
  • Basic knowledge of employment laws including compliance with federal, state, and local requirements
  • Strong communication, presentation, delegation, and follow‑up skills as well as customer service focus.
  • Robust prioritizing, interpersonal, problem‑solving & planning skills
  • Demonstrated ability to analyze business trends and reporting to drive sales
  • Demonstrated ability to work in a fast‑paced and deadline‑oriented environment
  • Demonstrated proficiency in sales generation, training, and leading of functional teams

Benefits & Perks

  • Generous employee discount & access to PERK discount platform
  • Competitive salary
  • Monthly bonus incentive pay eligibility
  • Opportunities for professional development and advancement
  • Work‑Life Assistance Program to support health, personal, family or work‑related challenges
  • Feedback and value driven culture
  • Base Compensation

Most new hires fall within this range and have the opportunity to earn more over time.

Initial placement within the salary range, however, is based on an individual’s relevant knowledge, skills and experience for the position.

UA is committed to helping our teammates succeed and advance in their careers.

Base salary is only one component of our competitive Total Rewards package.

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law.

Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives.

If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via

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District Manager, UK North & IR UK South in London employer: Under Armour

Under Armour is an exceptional employer that fosters a dynamic work culture focused on mentorship and personal growth. With competitive pay and a range of employee perks, team members are encouraged to develop their skills while contributing to a vibrant retail environment in the heart of England. Join us to be part of a passionate team dedicated to driving sales and delivering outstanding customer experiences.

Under Armour

Contact Details:

Under Armour Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land District Manager, UK North & IR UK South in London

Get Your Retail Game On

Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!

Join Retail Networks and Forums

Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Under Armour, so don’t miss out on building those relationships!

Be Ready for Busy Season Opportunities

Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.

Show Off Your Customer Service Skills

Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Under Armour!

We think you need these skills to ace District Manager, UK North & IR UK South in London

Strategic Planning
Sales Analysis
Financial Performance Management
Customer Service Excellence
Team Leadership
Operational Excellence
Retail Industry Knowledge

Some tips for your application 🫡

Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.

Tailor Your CV for Retail:When applying for a full-time role like this one at Under Armour, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.

Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Under Armour and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!

Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Under Armour that you’re ready to jump in and contribute right away!

How to prepare for a job interview at Under Armour

Show Off Your Customer Service Skills

Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!

Familiarity with Point of Sale Systems

Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!

Understand Product Knowledge

Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.

Be Ready for Role-Playing Scenarios

Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!