Paid Media Executive in London

About the Role

• We are looking for a Paid Media Exec to own the management and optimisation of our paid acquisition channels across both the UK and US markets.
• This role will be responsible for executing and scaling paid media campaigns across platforms, including Google Ads and Microsoft Advertising.
• Working closely with the Growth Manager, you will help implement strategies to improve campaign performance and drive incremental growth.
• This is an exciting opportunity to play a key role in scaling our paid acquisition programme in the US market, while continuing to optimise our more established UK campaigns.

Responsibilities

• Paid Media Strategy Execution
• Execute the paid acquisition strategy across Google Ads, Microsoft Advertising, and other paid channels.
• Manage and optimise campaigns across Search, Demand Gen, You Tube, and display formats.
• Identify opportunities to scale high‑performing campaigns while maintaining efficiency.
• Campaign Management & Optimisation.
• Own the day‑to‑day management of paid media campaigns across the UK and US markets.
• Monitor campaign performance and make data‑driven optimisation decisions across bidding, targeting, and creatives.
• Manage budgets across campaigns to ensure efficient spend and pacing.
• Experimentation & Testing
• Implement structured campaign experiments to improve performance.
• Test new targeting strategies, campaign structures, and messaging approaches.
• Collaborate with the Growth Manager to execute the experimentation roadmap.
• Performance Analysis & Reporting
• Monitor and analyse campaign performance against set KPIs and optimise towards them.
• Provide regular performance insights and recommendations based on campaign data.
• Identify trends, issues, and opportunities that could impact growth.
• Cross‑Functional Collaboration
• Work closely with teams across product, analytics, and marketing to improve the acquisition funnel.
• Support landing page and messaging tests to improve conversion rates.
• Share insights from paid media data to inform broader marketing and growth initiatives.

Requirements

Experience

• 3-5+ years of experience managing paid media campaigns.
• Proven experience managing Google Ads campaigns.
• Experience running campaigns for lead generation.
• Strong understanding of performance marketing metrics and optimisation strategies.
• Technical Skills
• Advanced knowledge of Google Ads and Microsoft Advertising.
• Strong experience with keyword targeting, bidding strategies, and audience segmentation.
• Experience analysing campaign performance using tools such as Google Analytics.
• Familiarity with conversion tracking and attribution.

Benefits

• Investment in your Development: Alongside in‑house training, you’ll be allocated a generous yearly allowance to invest in your career development.
• Investment in your

Wellbeing: Your wellbeing is a top priority for us, and you’ll be able to benefit from an annual wellbeing allowance.

On top of this, we have arranged for Private Medical Insurance for extra peace of mind for you and your family.

• Social Events: We’re a social bunch so you can expect plenty of activities based in and around our vibrant office in the heart of Farringdon.
• Holiday: You’ll be allocated plenty of holiday to ensure that you have enough time to recharge.

Work‑life balance is super important to us here (you’ll also have your birthday off as paid annual leave!).

• Hybrid working: We’ll work with you to find the balance of office‑based work and remote working.
• Pension: You’ll be able to save via salary sacrifice scheme, with Unbiased contributing above the minimum required amount, subject to banded earnings.
• Private Medical Insurance: You can add your dependents and spouse.
• Life Insurance.
• Cycle to work scheme.
• Equal Opportunity

The best ideas are often the least expected and require new ways of thinking; that’s why our teams at Unbiased are made up of a broad range of talented people.

We are proud to be an equal‑opportunity employer.

We do not discriminate based on race, ethnicity, colour, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.

Data Privacy

Personal information about unsuccessful candidates will be held for 12 months after the recruitment exercise has been completed, it will then be destroyed or deleted.

We retain anonymised statistical information about applicants to help inform our recruitment activities, but no individuals are identifiable from that data.

Once a person has taken up employment with Unbiased, we will compile a file relating to their employment.

The information contained in this will be kept secure and will only be used for purposes directly relevant to that person’s employment.

Once their employment with Unbiased has ended, we will retain the file in accordance with the requirements of our retention schedule and then delete it.

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