B2B Marketing Lead: 6 month fixed-term Project in London

We are hiring an experienced B2B marketer to accelerate our enterprise growth engine over the 6 months between June to December 2026 (Maternity cover). Your focus will be to:

• Build a clear, scalable B2B marketing strategy
• Turn existing activity into a predictable & measurable pipeline engine
• Deliver high-quality customer engagement (we have 10 events planned)
• Strengthen customer revenue (upsell & retention)

By the end of the 6 months, we should have a repeatable, data-led B2B marketing machine that is clearly contributing to revenue growth in both the UK and US.

What good looks like after 6 months

• We have a clear, prioritised B2B strategy that the business believes in
• Pipeline generation is more predictable & measurable
• We understand which channels drive high-quality leads
• Events are a proven & repeatable growth lever
• Marketing is contributing to upsell and retention
• Sales and Marketing are working as one system
• Leadership has clear visibility on performance and ROI

What you’ll deliver in 6 months

1. A clear, executable B2B strategy
   • Define target segments across top 100 UK & US financial advice firms
   • Sharpen ICP, personas, and messaging
   • Audit current activity and identify gaps across pipeline, attribution, and conversion
   • Align fully with Sales, Product and Customer teams on priorities
2. A pipeline engine that works
   • Build and execute multi-channel campaigns
   • Improve lead quality, conversion rates, and attribution clarity
   • Establish clear channel ROI and budget allocation logic
   • Create tighter marketing to sales handoffs
3. High-Impact customer & prospect events (10 events delivered)
   • Own strategy, execution and follow-up of 10 high-quality events (roundtables, breakfasts)
   • Ensuring events are targeted, commercially valuable & well integrated into broader campaigns
4. Stronger customer marketing (upsell & retention)
   • Improve how we engage and grow existing customers
   • Build campaigns focused on upsell and retention
   • Work closely with the Customer team to identify and act on opportunities
5. A data-led marketing function
   • Define and implement clear KPIs and reporting
   • Bring clarity to attribution, funnel performance & campaign ROI
   • Create simple usable reporting for leadership
6. Team leadership & execution
   • Lead and support existing B2B marketing team members
   • Ensure strong delivery across outbound, inbound & Customer marketing
   • Raise the bar on pace and quality

About you

This is a high-impact, high-visibility 6-month role where your success is defined by what you build and leave behind. You’ll like fixing things that “sort of work but not really”, creating clarity from messy marketing and driving commercial outcomes quickly.

8+ years in B2B marketing in SaaS or marketplace

Experience operating at £20m-£50m+ revenue stage

Strong track record of driving pipeline and revenue

Highly data-driven and commercially minded

Experience targeting enterprise / senior stakeholders

Hands‑on experience delivering high-quality events

Experience with HubSpot desirable

Comfortable being both strategic and hands‑on in a lean team

Our shared values

• Be relentless about progress - working at pace to solve problems, navigate around blockers and prioritising company OKR’s.
• Own it and get it done – taking ownership of your projects, involving the right people at the right time and making meaningful contributions.
• Share and seek input – proactive in seeking and acting upon feedback. Being open, sharing knowledge and proactively communicating.
• Enjoy the journey – Ensuring cross-team collaboration and proactively celebrating achievements of your peers

How we’ll take care of you

• Investment in your Development: Alongside in‑house training, you’ll be allocated a generous yearly allowance to invest in your career development.
• Investment in your Wellbeing: Your wellbeing is a top priority for us, and you’ll be able to benefit from an annual wellbeing allowance. On top of this, we have arranged for Private Medical Insurance for extra peace of mind.
• Social Events: We’re a social bunch so you can expect plenty of activities based in and around our vibrant office in the heart of Farringdon.
• The Usual Benefits: Holiday: you’ll be allocated plenty of holiday to ensure that you have enough time to recharge, work‑life balance is super important to us here (you’ll also have your birthday off as paid annual leave!) Flexible working: we’ll work with you to find the balance of office‑based work and remote working Pension: you’ll be able to save via salary sacrifice scheme, with Unbiased contributing above the minimum required amount, subject to banded earnings. Private Medical Insurance: you can add your dependents and spouse Life insurance

About Unbiased

Unbiased is an AI‑enabled financial advice platform, empowering people to make confident financial decisions and delivering unrivalled growth for advice firms. With the greatest wealth transfer in history now underway, Unbiased connects people to trusted advice across pensions and retirement, inheritance planning, mortgages, accountancy, and more. The Unbiased platform applies advanced models trained on a rich dataset of user activity to intelligently match individuals with qualified advisers, providing the easiest and most reliable way to access financial expertise. Since 2010, Unbiased has generated over $100 billion in AUM opportunities for financial advisers, with 65% of prospects new to advice. Reaching more than 10 million consumers annually, it is the leading source of client demand in the industry. We have a talented team who share our vision and know that to be the best at what we do, we need to be relentless about progress. We are a team of doers who move quickly, collaborate and learn from our mistakes. We’re enjoying this exciting journey we are on – we are helping people and shaping a growing business at the same time.

We actively encourage women to apply and bring their diverse perspectives to our team, as we believe in fostering an inclusive and empowering workplace where everyone can thrive. We are a female founded company, with a culture focused on diversity and inclusion amongst our entire team.

Equal Opportunity

The best ideas are often the least expected and require new ways of thinking; that’s why our teams at Unbiased are made up of a broad range of talented people. We are proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, colour, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.

Data Privacy

Personal information about unsuccessful candidates will be held for 12 months after the recruitment exercise has been completed, it will then be destroyed or deleted. We retain de‑personalised statistical information about applicants to help inform our recruitment activities, but no individuals are identifiable from that data. Once a person has taken up employment with Unbiased, we will compile a file relating to their employment. The information contained in this will be kept secure and will only be used for purposes directly relevant to that person’s employment. Once their employment with Unbiased has ended, we will retain the file in accordance with the requirements of our retention schedule and then delete it.

Agencies

As much as we appreciate the help, we’re using our own direct sourcing methods or we’re working with one of our carefully selected Agency Partners on this vacancy. To find out a little more about how we partner with agencies please email FAO our Talent Manager, speculative phone calls will not be taken by our team neither will CV submissions without Unbiased or the candidates expressed consent.