Chief Marketing Officer

About the Role

Unbiased is hiring a Chief Marketing Officer to own consumer acquisition in the UK and USA.

Unbiased is the UK’s largest financial advice marketplace, and the only advice marketplace operating in the world’s two largest financial advice markets: the UK & USA. We have served over 10m consumers, and this year we’ll introduce advisors to consumers with over $50B of investible assets. We have over 1,200 customers, ranging from the largest advice firms in the world, to individual advisors. We’re profitable and have consistently grew revenues at 30%+ per year.

The CMO is responsible for long-term consumer marketing strategy, and delivering critical financial targets including our Gross Margin & Gross Profit. The role is also responsible for maintaining and improving our customer (advisor) experience, ensuring the consumers we connect with advisors become valuable clients.

The CMO will inherit a team of eleven marketing specialists people, and partner with our Global Consumer Squad, covering product management, engineering and design. You’ll be a member of the Senior Leadership Team, tasked with scaling the business to £90m p.a. revenue.

Responsibilities

• Marketing Economics & Growth

You’re responsible for delivering short and long-term consumer marketing KPIs through a combination of strategy, planning, execution and capital allocation. This will be balanced with quality metrics, ensuring we deliver high intent consumers to our customers.

• Search and AI-driven discovery

Organic traffic from Web search, AI search and agents is our largest and cheapest source of consumer demand, and the one that is evolving the fastest. You will set our strategy on AI chatbots, consumer agents and other innovations.

• Paid performance and capital allocation

You will own consumer channels across paid search, paid social, video, partnerships and affiliates. You will be responsible for planning, capital allocation, creative pipeline and channel management to achieve your targets.

• US consumer acquisition

Consumer supply volume and quality is a key input into our US growth rate. You will own the US consumer marketing strategy, planning and execution, focused on delivering step changes in performance through innovative use of channels, partnerships and content.

• Team, standards and ways of working

You will lead and develop the consumer marketing team, strengthen leadership below you, and raise the standard of how the group plans, reviews and operates. You’ll be expected to use AI tools to step change the team’s productivity and drive innovation.

Requirements

• Consumer performance marketing at scale

You have run consumer acquisition with a budget of at least £20m a year across paid, partnerships and organic. You understand the challenges of scaling consumer marketing while maintain or improving unit economics.

• Organic search leadership through the AI transition

You have led SEO and content functions, and you have a well-developed point of view on how we navigate the consumer adoption of AI search, chatbots and agents.

• Marketplace or lead generation experience

You have led consumer marketing at a consumer-to-business marketplace, or you have experience in consumer lead generation – balancing economics with the quality of leads.

• Data driven leadership

You build teams where measurement and experimentation drive decisions. You are comfortable using data to allocate investment, diagnose performance and explain results clearly to a board.

Personal Attributes

You bring high energy, positivity and a strong self-starting attitude. You are comfortable stepping into complex environments, building relationships quickly and creating momentum in teams and projects.

Our Shared Values:

• Be relentless about progress - working at pace to solve problems, navigate around blockers and prioritising company OKR’s.
• Own it and get it done – taking ownership of your projects, involving the right people at the righttimeand making meaningful contributions.
• Share and seek input – proactive inseekingand acting upon feedback. Being open, sharing knowledge and proactively communicating.
• Enjoy the journey – Ensuring cross-team collaboration and proactively celebrating achievements of your peers

How We’ll take care of you

• Investment in your Development:Alongside in-house training,you’llbeallocateda generous yearly allowance to invest in your career development.
• Investment in your Wellbeing: Your wellbeing is a top priority for us, andyou’llbe able tobenefitan annual wellbeing allowance.On top of this, we have arranged for Private Medical Insurance for extra peace of mindfor you and your family
• Social Events:We’rea social bunch so you can expect plenty of activities based in and around our vibrant office in the heart of Farringdon.

The Usual Benefits

• Holidayyou’llbeallocatedplenty of holiday to ensure that you have enough time to recharge, work-life balance is super important to us here(you’llalso have your birthday off as paid annual leave)
• Flexible workingwe’llwork with you to find the balance of office-based work and remote working
• Pensionyou’llbe able to save via salary sacrifice scheme, with Unbiased contributing above the minimumrequired amount, subject to banded earnings.
• Private Medical Insuranceyou can add your dependents and spouse
• Payroll Givingdonate to yourcharities of choicein the most tax-efficient way,via salary sacrifice
• Life insurance
• Cycle to work scheme

About Unbiased

Unbiased is an AI-enabled financial advice platform, empowering people to make confident financial decisions and delivering unrivalled growth for advice firms.

We are building the marketplace that connects people who need financial advice with the professionals who can provide it. We are a high growth platform operating in both the UK and the US at a time when millions of consumers face increasingly complex financial decisions, from investing and retirement planning to mortgages and wealth management.

Unbiased helps people find trusted, regulated financial advisors quickly and confidently. For advisory firms, the platform provides a powerful growth engine that delivers high intent prospective clients and helps advisors scale their businesses in a digital first world. By combining deep consumer insight, sophisticated marketing capabilities, and strong relationships within the financial advice industry, Unbiased is transforming how people discover and access financial advice.

We have big ambitions to improve how people tackle the biggest decisions, and working at Unbiased means working with smart, motivated people who believe in this. We have a fun, but in an ambitious environment where we are simply trusted to get stuff done.

We actively encourage women to apply and bring their diverse perspectives to our team, as we believe in fostering an inclusive and empowering workplace where everyone can thrive. We are a female founded company, with a culture focused on diversity and inclusion amongst our entire team.

Equal Opportunity

The best ideas are often the least expected and require new ways of thinking;that’swhy our teams at Unbiased are made up of broad range of talented people. We are proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, colour, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, maritalstatusor any other legally protected status.

Data Privacy

Personal information about unsuccessful candidates will be held for 12 months after the recruitment exercise has been completed, it will then be destroyed ordeleted. Weretainde-personalised statistical information about applicants to help inform our recruitment activities, but no individuals are identifiable from that data.

Once a person has taken up employment with Unbiased, we will compile a file relating to their employment. The information contained in this will be kept secure and will only be used for purposes directly relevant to that person’s employment. Once their employment with Unbiased has ended, we willretainthe filein accordance withthe requirements of our retention schedule and thendeleteit.

Agencies

As much as we appreciate the help,we’reusing our own direct sourcing methods orwe’reworking with one of our carefully selected Agency Partners on this vacancy. To find out a little more about how we partner with agencies please email talent@unbiased.co.uk FAO our Talent Manager, speculative phone calls will not be taken by our team neither will CV submissions without Unbiased or the candidates expressed consent.

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