B2B Marketing Manager Marketing · London ·

About Unbiased

We are Unbiased. We know that creating a secure future for you and your family tomorrow means making the right financial decisions today. But finding professionals you can trust to give you the right advice for you isn’t always easy. With Unbiased it is. At Unbiased we’ve got the trusted experience and advice you need to help you make those difficult decisions with confidence. We simply and reliably connect you with financial advisers, mortgage brokers or accountants who can give you clear, impartial advice, tailored to your individual circumstances. So, when it comes to making life’s biggest decisions, you’re never on your own. We have big ambitions to improve how people tackle the biggest decisions, and working at Unbiased means working with smart, motivated people who believe in this. We have a fun, but in an ambitious environment where we are simply trusted to get stuff done.

We actively encourage women to apply and bring their diverse perspectives to our team, as we believe in fostering an inclusive and empowering workplace where everyone can thrive. We are a female founded company, with a culture focused on diversity and inclusion amongst our entire team.

The Role

This role leads B2B demand generation across the UK and US, driving growth through a mix of paid and organic channels, conversion rate optimisation, and strategic outbound campaigns including ABM. Responsible for end-to-end campaign execution, performance reporting, and budget management, the role partners closely with sales and senior leadership to align marketing efforts with business goals, using data-driven insights to maximise lead quality, pipeline acceleration, and revenue impact.

In a nutshell, you’ll be responsible for…

• Demand Generation (UK & US Markets)
  • Develop and execute demand generation strategies tailored to UK and US markets.
  • Optimise and scale performance across PPC, LinkedIn, Paid Social, Organic, and other key channels.
  • Identify new growth opportunities and implement data-driven initiatives to drive qualified leads and revenue.
  • Lead B2B CRO efforts across key landing pages (including pricing), running A/B tests and making iterative improvements to maximise conversion rates.
• Strategic Outbound Generation
  • Define and refine high-priority audience segments and target account lists to guide outbound efforts.
  • Plan and execute strategic outbound campaigns, including multi-touch Account-Based Marketing (ABM) programs, to engage key decision-makers and accelerate pipeline.
  • Develop personalised messaging, sales enablement materials, and tailored content that supports every stage of the buyer journey.
  • Work closely with sales to ensure alignment on account priorities, outreach strategies, and revenue goals.
• Reporting & Analytics
  • Track KPIs across all channels, ensuring alignment with commercial goals and team accountability.
  • Measure and communicate ROI of key campaigns, with regular reporting to senior leadership to inform performance, planning and prioritisation.
  • Use data to influence budget decisions, channel strategy, and cross-functional alignment.
• Collaboration
  • Work closely with sales, marketing, product, and CRO functions to ensure an aligned go-to-market approach.
  • Partner with the B2B marketing lead to present strategies, performance, and plans that tie B2B marketing to broader business objectives.
  • Foster a collaborative, goal-driven culture within the marketing team to drive consistency, accountability, and shared success.

To succeed, you’ll need…

• Practical project management skills, organised and flexible
• Proven performance in achieving against tight deadlines
• Self-motivated, confident, innovative and creative with a can-do attitude
• Excellent team player with the confidence to take the lead, drive change and take ownership of projects
• Excellent copywriting skills and attention to detail are essential
• Practical understanding of new marketing technologies and AI tools and how to deploy them
• Proven negotiation skills to achieve cost savings and timescales
• Proficiency with Hubspot.

Our Shared Values...

At Unbiased we have set of values that underpin the work that we do, we hope you’ll share these too!

• Be relentless about progress - working at pace to solve problems, navigate around blockers and prioritising company OKR’s.
• Own it and get it done – taking ownership of your projects, involving the right people at the right time and making meaningful contributions.
• Share and seek input – proactive in seeking and acting upon feedback. Being open, sharing knowledge and proactively communicating.
• Enjoy the journey – Ensuring cross-team collaboration and proactively celebrating achievements of your peers.

How we’ll take care of you:

• Investment in your Development: Alongside in-house training, you’ll be allocated a generous yearly allowance to invest in your career development.
• Investment in your Wellbeing: Your wellbeing is a top priority for us, and you’ll be able to benefit from an annual wellbeing allowance. On top of this, we have arranged for Private Medical Insurance for extra peace of mind for you and your family.
• Social Events: We’re a social bunch so you can expect plenty of activities based in and around our vibrant office in the heart of Farringdon.
• The Usual Benefits: Holiday: you’ll be allocated plenty of holiday to ensure that you have enough time to recharge, work-life balance is super important to us here (you’ll also have your birthday off as paid annual leave!) Flexible working: we’ll work with you to find the balance of office-based work and remote working Pension: you’ll be able to save via salary sacrifice scheme, with Unbiased contributing above the minimum required amount, subject to banded earnings. Private Medical Insurance: you can add your dependents and spouse Life insurance Cycle to work scheme.

Equal Opportunity

The best ideas are often the least expected and require new ways of thinking; that’s why our teams at Unbiased are made up of a broad range of talented people. We are proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, colour, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.

Data Privacy

Personal information about unsuccessful candidates will be held for 12 months after the recruitment exercise has been completed, it will then be destroyed or deleted. We retain de-personalised statistical information about applicants to help inform our recruitment activities, but no individuals are identifiable from that data. Once a person has taken up employment with Unbiased, we will compile a file relating to their employment. The information contained in this will be kept secure and will only be used for purposes directly relevant to that person’s employment. Once their employment with Unbiased has ended, we will retain the file in accordance with the requirements of our retention schedule and then delete it.

Agencies

As much as we appreciate the help, we’re using our own direct sourcing methods or we’re working with one of our carefully selected Agency Partners on this vacancy. To find out a little more about how we partner with agencies please email talent@unbiased.co.uk FAO our Talent Manager, speculative phone calls will not be taken by our team neither will CV submissions without Unbiased or the candidates expressed consent.