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- Tasks: Lead B2B marketing strategy and drive measurable growth over a 6-month project.
- Company: Join a dynamic team at Unbiased, focused on innovation and collaboration.
- Benefits: Generous development allowance, wellbeing benefits, flexible working, and private medical insurance.
- Other info: Enjoy social events and a vibrant office culture in Farringdon.
- Why this job: Make a real impact by building a data-driven marketing engine that drives revenue.
- Qualifications: 8+ years in B2B marketing, strong data-driven mindset, and hands-on event experience.
The predicted salary is between 60000 - 80000 ÂŁ per year.
We are hiring an experienced B2B marketer to accelerate our enterprise growth engine over the 6 months between June to December 2026 (Maternity cover). Your focus will be to:
- Build a clear, scalable B2B marketing strategy
- Turn existing activity into a predictable & measurable pipeline engine
- Deliver high-quality customer engagement (we have 10 events planned)
- Strengthen customer revenue (upsell & retention)
By the end of the 6 months, we should have a repeatable, data‑led B2B marketing machine that is clearly contributing to revenue growth in both the UK and US.
What good looks like after 6 months
- We have a clear, prioritised B2B strategy that the business believes in
- Pipeline generation is more predictable & measurable
- We understand which channels drive high‑quality leads
- Events are a proven & repeatable growth lever
- Marketing is contributing to upsell and retention
- Sales and Marketing are working as one system
- Leadership has clear visibility on performance and ROI
What you’ll deliver in 6 months
- A clear, executable B2B strategy
- Define target segments across top 100 UK & US financial advice firms
- Sharpen ICP, personas, and messaging
- Audit current activity and identify gaps across pipeline, attribution, and conversion
- Align fully with Sales, Product and Customer teams on priorities
- A pipeline engine that works
- Build and execute multi‑channel campaigns
- Improve lead quality, conversion rates, and attribution clarity
- Establish clear channel ROI and budget allocation logic
- Create tighter marketing to sales handoffs
- High‑Impact customer & prospect events (10 events delivered)
- Own strategy, execution and follow‑up of 10 high‑quality events (roundtables, breakfasts)
- Ensuring events are targeted, commercially valuable & well integrated into broader campaigns
- Stronger customer marketing (upsell & retention)
- Improve how we engage and grow existing customers
- Build campaigns focused on upsell and retention
- Work closely with the Customer team to identify and act on opportunities
- A data‑led marketing function
- Define and implement clear KPIs and reporting
- Bring clarity to attribution, funnel performance & campaign ROI
- Create simple usable reporting for leadership
- Team leadership & execution
- Lead and support existing B2B marketing team members
- Ensure strong delivery across outbound, inbound & Customer marketing
- Raise the bar on pace and quality
About you
This is a high-impact, high‑visibility 6‑month role where your success is defined by what you build and leave behind. You’ll like fixing things that “sort of work but not really”, creating clarity from messy marketing and driving commercial outcomes quickly.
8+ years in B2B marketing in SaaS or marketplace
Experience operating at £20m‑£50m+ revenue stage
Strong track record of driving pipeline and revenue
Highly data‑driven and commercially minded
Experience targeting enterprise / senior stakeholders
Hands‑on experience delivering high‑quality events
Experience with HubSpot desirable
Comfortable being both strategic and hands‑on in a lean team
How we’ll take care of you
- Investment in your Development: Alongside in‑house training, you’ll be allocated a generous yearly allowance to invest in your career development.
- Investment in your Wellbeing: Your wellbeing is a top priority for us, and you’ll be able to benefit from an annual wellbeing allowance. On top of this, we have arranged for Private Medical Insurance for extra peace of mind.
- Social Events: We’re a social bunch so you can expect plenty of activities based in and around our vibrant office in the heart of Farringdon.
The Usual Benefits:
- Holiday: you’ll be allocated plenty of holiday to ensure that you have enough time to recharge, work‑life balance is super important to us here (you’ll also have your birthday off as paid annual leave!)
- Flexible working: we’ll work with you to find the balance of office‑based work and remote working
- Pension: you’ll be able to save via salary sacrifice scheme, with Unbiased contributing above the minimum required amount, subject to banded earnings.
- Private Medical Insurance: you can add your dependents and spouse
- Life insurance
Equal Opportunity
The best ideas are often the least expected and require new ways of thinking; that’s why our teams at Unbiased are made up of a broad range of talented people. We are proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, colour, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.
B2B Marketing Lead: 6 month fixed-term Project employer: Unbiased
Contact Detail:
Unbiased Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Lead: 6 month fixed-term Project
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their B2B marketing strategies and be ready to discuss how you can contribute to their goals. We want to see your passion and knowledge shine through!
✨Tip Number 3
Showcase your achievements! Bring along examples of past campaigns you've led, especially those that drove pipeline and revenue. We love seeing data-driven results that highlight your impact in previous roles.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm and keeps you fresh in their minds. Plus, we appreciate a candidate who knows how to keep the conversation going!
We think you need these skills to ace B2B Marketing Lead: 6 month fixed-term Project
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your B2B marketing experience, especially in SaaS or marketplace environments. We want to see how your skills align with our goals for the role!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve driven pipeline and revenue in previous roles. Numbers speak volumes, so include metrics that demonstrate your impact!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make it easy for us to see why you’re the perfect fit for this high-impact role.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Unbiased
✨Know Your B2B Marketing Inside Out
Make sure you brush up on the latest trends and strategies in B2B marketing, especially in the SaaS space. Be ready to discuss how you would build a scalable marketing strategy and what metrics you would use to measure success.
✨Showcase Your Event Management Skills
Since you'll be responsible for delivering high-quality customer events, prepare examples of past events you've managed. Highlight your approach to ensuring they are targeted and commercially valuable, and how you followed up to maximise engagement.
✨Demonstrate Data-Driven Decision Making
Be prepared to talk about how you've used data to drive marketing decisions in the past. Discuss specific KPIs you've implemented and how you've improved lead quality and conversion rates through data analysis.
✨Align with Sales and Customer Teams
Collaboration is key in this role. Think of examples where you've successfully aligned marketing efforts with sales and customer teams. Be ready to discuss how you would ensure tight handoffs between marketing and sales to drive revenue growth.