At a Glance
- Tasks: Manage and execute shopper marketing plans for Alpro across key coffee chains and foodservice customers.
- Company: Join a leading brand in the food and beverage industry with a focus on innovation.
- Benefits: Competitive salary, bonus, and benefits package to support your career growth.
- Other info: Be part of a dynamic team with opportunities for personal and professional development.
- Why this job: Make a real impact by nurturing partnerships and driving successful marketing campaigns.
- Qualifications: Experience in project management, strong communication skills, and commercial acumen required.
The predicted salary is between 45000 - 55000 € per year.
To deliver excellent execution within key away from home coffee chains, QSRs & independents, wholesale B2B & Foodservice customers responsible for the management and delivery of the Shopper Marketing plans across the Alpro brand.
Role Focus
- Analysis of shopper data (where applicable) and previous activations to provide insight for campaign plans by customer.
- Monthly budget forecasting and reviews, adjusting accordingly based on data.
- Ownership and delivery of campaign performance and target tracking.
Customer Engagement
- Lead shopper marketing contact to nurture & grow our Alpro partnerships across the top 4 coffee chains, from idea generation to execution.
- Nurture and manage your day‑to‑day customer contacts (wholesale & food service/contract catering).
- Ensure we are the ‘supplier of choice’ by understanding best in class ways of working and consistently delivering against this.
Project Management
- Working closely with Sales and Marketing IBC team to ensure the delivery of aligned and impactful brand & channel specific messages.
- Working with customers to collaboratively plan and execute tailor‑made shopper plans to budget, evaluating and adapting as necessary.
- Lead the always on Alpro brand engagement across B2B training platforms, customer trade shows/coffee shows & POS ordering system.
- Responsible for the excellent execution of NPD in specific customers.
- Tracking of the key targets (e.g. activation ROI, shopper conversion, customer touchpoints) to deliver the plan, working across functions to execute.
- Delivery of each campaign by subchannel (e.g. main estate, convenience, online etc) to maximise ROI.
Team Engagement & Development
- Being an active member of the Shopper team.
- Delivery management through setting the plans for activities and desired outcomes, engages the team on the ‘why’ of each project and coaching on the day‑to‑day challenges.
About You
- Thinks beyond scope before making decisions that can impact others.
- Able to build good relationships authentically and quickly.
- Able to work autonomously to find solutions to challenges.
- Able to build their network and can engage others through clear communication.
- Understanding and experience of successful project management.
- Ability to use questioning and listening to gain true needs of customer/ agency.
- Able to demonstrate experience of successful negotiations.
- Good level of commercial acumen.
Salary: £45k - £55k + bonus & benefits
Closing date: 29/05/26.
Shopper Marketing Manager - Away From Home employer: UNAVAILABLE
As a Shopper Marketing Manager at Alpro, you will thrive in a dynamic and supportive work environment that prioritises employee growth and development. With a strong focus on collaboration and innovation, our culture encourages you to take ownership of your projects while nurturing valuable partnerships across the foodservice industry. Enjoy competitive benefits, including a salary range of £45k - £55k plus bonuses, as well as opportunities to engage in exciting training and networking events within the vibrant coffee chain sector.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Manager - Away From Home
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, trade shows, or even coffee meet-ups. The more you engage, the better your chances of landing that Shopper Marketing Manager role.
✨Tip Number 2
Show off your analytical skills! Be ready to discuss how you've used data to drive marketing decisions in past roles. Bring examples of how your insights led to successful campaigns – it’ll make you stand out!
✨Tip Number 3
Tailor your pitch! When you get the chance to chat with potential employers, make sure to highlight your experience with B2B and food service customers. Show them you understand their needs and can deliver results.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it’s a great way to ensure your application gets the attention it deserves.
We think you need these skills to ace Shopper Marketing Manager - Away From Home
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Shopper Marketing Manager role. Highlight your project management experience and any relevant analytics work you've done, as these are key for us.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're passionate about shopper marketing and how you can contribute to our Alpro brand. Be sure to mention specific examples of past successes in customer engagement or campaign execution.
Showcase Your Analytical Skills:Since analysis of shopper data is crucial for this role, include any relevant experience you have with data analysis or budget forecasting. We want to see how you’ve used data to drive decisions in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at UNAVAILABLE
✨Know Your Numbers
Since the role involves analytics and budget forecasting, brush up on your understanding of shopper data and campaign performance metrics. Be ready to discuss how you've used data in past roles to drive decisions and improve outcomes.
✨Build Relationships
This position requires nurturing partnerships with key customers. Prepare examples of how you've successfully built relationships in previous roles. Think about specific strategies you used to engage clients and how you maintained those connections over time.
✨Project Management Prowess
Familiarise yourself with project management principles, as this role demands excellent execution of marketing plans. Be prepared to share your experience managing multiple projects simultaneously and how you ensured they were delivered on time and within budget.
✨Showcase Your Communication Skills
Effective communication is key in this role. Practice articulating your thoughts clearly and concisely. You might be asked to demonstrate how you would communicate a marketing strategy to both internal teams and external partners, so have some examples ready.
