At a Glance
- Tasks: Lead marketing for top brands in the Built Environment sector and drive subscription growth.
- Company: Join a forward-thinking company focused on sustainability and innovation.
- Benefits: Enjoy 25 days holiday, flexible hours, and work-from-anywhere options.
- Other info: Be part of a diverse team committed to equal opportunities and career growth.
- Why this job: Make a real impact in the environmental sector while developing your marketing skills.
- Qualifications: Proven marketing experience, leadership skills, and a passion for sustainability.
The predicted salary is between 55000 - 65000 £ per year.
We are seeking a strategic, commercially savvy Senior Marketing Manager to lead the marketing efforts for our prestigious Built Environment brands. This portfolio sits at the intersection of policy, Planning News, Appeals, Infrastructure and sustainability, featuring market-leading brands like Planning and DCP. Reporting directly to the Marketing Director, you will define the marketing strategy, drive high-value subscription growth, and manage a direct report to ensure flawless execution across the portfolio.
Key Responsibilities
- Strategy Development: Create and oversee the annual marketing strategy for the portfolio, aligning with the Marketing Director’s vision to hit ambitious growth targets.
- Subscription Model Excellence: Optimize the customer lifecycle, from acquisition and lead generation to retention and renewal, within a high-value subscription framework.
- Commercial Drive: Partner with Sales and Editorial leads to identify new revenue streams, including bespoke reports, premium data tools, and events.
- Resource Allocation: Manage the marketing budget for the portfolio, ensuring optimal spend across channels to achieve the highest possible ROI.
- Market Intelligence: Stay ahead of trends in the environmental and renewable sectors to ensure our brands remain the must-have resource for professionals.
- Multi-Brand Oversight: Maintain the distinct identity and value proposition of the portfolio, ensuring tailored messaging for private developers, Local authorities, and consultants within the sector.
- Funnel Analysis: Utilize advanced analytics to track the marketing funnel, providing the Director with regular insights into performance and market penetration.
- Testing & Innovation: Lead a culture of testing (A/B testing, landing page optimisation) to constantly improve conversion rates.
The Ideal Candidate
- Proven Track Record: Significant experience in a marketing role, ideally within B2B or a large-scale subscription model.
- Leadership Experience: Managed at least one direct report and can delegate effectively while maintaining high standards.
- Commercial Acumen: Motivated by numbers and understands how marketing activity translates into bottom-line revenue.
- Sector Interest: Passion for or understanding of the environmental, sustainability, or renewable energy landscape is highly desirable.
- Tech Stack: Expert-level knowledge of CRM (e.g., Salesforce), Marketing Automation, and Analytics tools.
Benefits
- 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days).
- Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days.
- Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments.
- Generous contributory pension scheme.
- Health Cash Plans: coverage for medical expenses, dental care, optical services, and more.
We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria. To be considered, please indicate if you have a disability when applying. As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.
Senior Marketing Manager - Subscriptions employer: UNAVAILABLE
As a Senior Marketing Manager at our esteemed Built Environment brands, you will thrive in a dynamic and inclusive work culture that prioritises employee well-being and professional growth. With flexible working hours, generous holiday allowances, and the unique opportunity to work from anywhere for part of the year, we empower our team to balance personal commitments while driving impactful marketing strategies. Join us to be part of a forward-thinking organisation that values innovation and sustainability, offering you the chance to make a meaningful contribution in a rapidly evolving sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager - Subscriptions
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for UNAVAILABLE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like UNAVAILABLE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with UNAVAILABLE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at UNAVAILABLE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager - Subscriptions
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit UNAVAILABLE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of UNAVAILABLE:Show us that you’ve done your homework! In your application, briefly mention what you admire about UNAVAILABLE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at UNAVAILABLE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at UNAVAILABLE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At UNAVAILABLE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
