Senior Marketing Manager, Self Directed

Connecting clients to markets – and talent to opportunity. With 5,400+ employees and over 80,000 institutional, commercial, and payments clients, we operate from more than 80 offices spread across six continents. As a Fortune 100, Nasdaq-listed provider, we connect clients to the global markets – focusing on innovation, human connection, and providing world‑class products and services to all types of investors.

Whether you want to forge a career connecting our retail clients to potential trading opportunities, or ingrain yourself in the world of institutional investing, StoneX Group is made up of four business segments that offer endless potential for progression and growth.

Business Segment Overview:

Corporate: Engage in a deep variety of business‑critical activities that keep our company running efficiently. From strategic marketing and financial management to human resources and operational oversight, you’ll have the opportunity to optimize processes and implement game‑changing policies.

Position Purpose:

The Senior Manager for StoneX Self‑Directed Marketing will play a pivotal role in establishing, developing, and growing the StoneX Self‑Directed business across the UK at first and eventually EU and Middle East. This role focuses on strategic marketing execution, regional growth, and building a strong, consistent brand presence across our key business in the United Kingdom, but eventually across European and Middle East markets.

Working closely with the Global Head of Self‑Directed Marketing, you will help shape and deliver the regional Self‑Directed vision. You will collaborate with local and regional product, marketing, and commercial stakeholders to drive measurable business growth, strengthen client engagement, and elevate StoneX’s competitive position in the UK retail and institutional trading markets.

Key Responsibilities

• Strategic Marketing: Develop and execute the UK marketing strategy aligned with the broader Self‑Directed business objectives. Lead integrated marketing campaigns supporting product launches, customer acquisition, engagement, and regional brand growth.
• Brand Management: Champion the StoneX brand across UK Self‑Directed and investor audiences, ensuring messaging and visual consistency. Drive brand‑building initiatives that enhance market awareness and position StoneX as a trusted leader in financial services and trading. Support the creation of consistent brand standards across the UK Self‑Directed portfolio.
• Market Research & Insights: Monitor UK & EU market trends, regulatory changes, customer behaviours, and competitor activity. Use regional insights and analytics to improve marketing effectiveness and tailor campaigns to local audiences.
• Digital Marketing & Analytics: Oversee performance‑driven digital marketing efforts, including SEO, SEM, paid media, email, content marketing, and social channels across UK markets. Manage marketing technology tools and dashboards to measure KPIs and optimize campaign performance.
• Cross‑Functional Collaboration: Partner with regional product, sales, compliance, and senior leadership teams to ensure alignment on priorities and go‑to‑market activities. Work with centralized teams such as Marketing Services, Events, Market Intelligence, Market Commentary, and StoneX TV to support localization and execution of UK campaigns. Build strong relationships with internal stakeholders to enhance execution and drive improved commercial outcomes.
• Budget Management: Manage the UK StoneX trading marketing budget for the Self‑Directed business, ensuring efficient allocation and strong ROI. Track spending, optimize costs, and adjust investment based on campaign performance and market needs.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree is advantageous but not required.
• Experience: Minimum 7–10 years of marketing experience, including time in a senior or strategic role. Experience in financial services, trading, fintech, or B2B/B2C markets within the UK or EU is highly desirable. Proven ability to design and implement multi‑channel marketing strategies.
• Skills: Strong leadership and stakeholder‑management capabilities. Deep understanding of digital marketing, analytics, and regional customer behaviour. Strong strategic thinking, problem‑solving, and decision‑making skills. Excellent written and verbal communication skills. Effective project management with the ability to manage multiple initiatives simultaneously.
• Personal Attributes: A collaborative, results‑driven marketer who thrives in a dynamic, fast‑paced environment. Insight‑driven, with strong commercial instincts and an understanding of European audience behaviours. Creative, innovative, and passionate about building high‑impact marketing programmes.