Senior Marketing Manager

Working within Marketing, you will lead strategic, audience-focused marketing campaigns that drive engagement, strengthen brands and support commercial success. You will collaborate with editorial, commercial and product teams to deliver impactful marketing that grows audiences and supports the continued success of each brand.

We are looking for a strategic and commercially minded Senior Marketing Manager to lead the marketing strategy for Haymarket's Built Environment portfolio. You will drive audience growth, subscription performance and brand engagement in sectors shaping the future of the built environment. Reporting to the Marketing Director, you will define and deliver the portfolio's marketing strategy, leading high-impact subscription and audience growth campaigns.

Key Responsibilities

• Strategic Leadership & Revenue Growth: Develop and deliver the annual marketing strategy for the portfolio, aligning plans with the Marketing Director's vision and ambitious audience and commercial growth targets. Take ownership of the full subscription customer journey, driving acquisition, lead generation, retention and renewal to maximise customer lifetime value across the portfolio. Work closely with Sales and Editorial teams to identify and deliver new commercial opportunities.
• Brand & Market Positioning: Manage the marketing budget for the portfolio, ensuring spend is allocated effectively across channels to maximise ROI and support commercial objectives. Monitor market trends and customer insights across the built environment sector, using data to inform marketing activity and keep our brands relevant and competitive.
• Data & Optimisation: Use analytics to monitor marketing funnel performance, providing regular insights and recommendations to optimise conversion, audience growth and market penetration. Lead a culture of testing and continuous improvement.

Knowledge, Skills & Experience

• Knowledge: Good understanding of B2B marketing, ideally within a subscription or membership-based environment. Familiarity with CRM, marketing automation and analytics platforms.
• Skills: Strong strategic marketing skills, excellent analytical skills, strong communication and stakeholder management skills, effective leadership, organisational and project management skills.
• Experience: Significant experience in a senior marketing role, proven experience developing and delivering successful marketing strategies, experience managing marketing budgets and leading cross-functional projects.

About You

• Commercially minded and results-driven.
• Strategic and forward-thinking.
• Collaborative and proactive.
• Customer and audience focused.
• Data-driven and curious.
• Adaptable and solutions focused.
• A supportive and empowering leader.
• Accountable with a focus on excellence.

What Success Looks Like

• Delivery of an effective marketing strategy that supports audience growth and commercial objectives.
• Growth in subscriptions, lead generation, customer retention and overall campaign performance.
• Marketing budgets managed effectively, with strong return on investment.
• Successful collaboration with internal stakeholders to deliver high-quality campaigns and commercial initiatives.
• Clear use of data and insight to optimise marketing activity and demonstrate performance.
• A motivated, engaged team that delivers consistently high standards.

Additional Information

Haymarket Media Group values its people and strives to shape a better future with remarkable content. Our benefits include: 25 days holiday per year excluding bank holidays, work from anywhere in the world for up to 3 weeks of the year, flexible working hours, generous contributory pension scheme, and health cash plans.

We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria. We are committed to ensuring all candidates have the same opportunity to succeed, regardless of background.