Senior Audience Executive

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading. This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes. It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients. It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients. At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

We are hiring a Senior Audience Executive to help shape how one of the world’s most loved entertainment brands connects with audiences across EMEA. In this role, you’ll sit at the heart of data, media and planning—turning audience insight into real commercial impact for Disney. You’ll work collaboratively across markets and disciplines, bringing clarity to complexity and helping teams activate audiences more effectively. If you enjoy combining analytical thinking with creativity and partnership, this is a role where your work will genuinely be seen and felt.

Responsibilities

• Owning and optimising Disney EMEA audience inventories across key ad-tech platforms, ensuring audiences are accurate, scalable and ready for activation.
• Creating and provisioning bespoke audiences that support online campaigns, testing strategies and performance analysis.
• Partnering closely with digital planning teams to strengthen audience planning, activation and reporting.
• Supporting audience adoption across EMEA markets through onboarding, guidance and clear documentation.
• Evaluating audience performance against benchmarks and translating results into practical recommendations and playbooks.
• Identifying new audience opportunities by monitoring live campaigns, site behaviour and conversion signals.
• Turning audience performance and case studies into clear stories that help markets continuously improve how they use first-and second-party data.

Qualifications

• Experience working in areas such as digital planning, programmatic, paid social, audience management or marketing technology.
• Confidence using advertising or marketing platforms, with curiosity to keep learning as technology evolves.
• Strong analytical thinking paired with the ability to explain complex ideas in a clear, accessible way.
• A collaborative mindset, comfortable working with multiple stakeholders across regions and disciplines.
• An organised and proactive approach to managing priorities and delivering high-quality work.
• Interest in how data and audiences drive business growth and better customer experiences.
• The confidence to contribute ideas, challenge constructively, and support stronger ways of working.

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives.

Publicis Groupe works primarily from the office or our clients' office four days per week. At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change – building a culture where everyone feels seen, respected, and genuinely included.