Overview
ABOUT THE JOB
Working within the Hub team at Volkswagen Group
Wonderly is a leading owned-media agency, producing world-class content for global brands. On behalf of Volkswagen Group UK (VWG), we operate Hub, the main digital communication channel between its brands - including Volkswagen, Audi, SEAT, CUPRA and Škoda - and its national network of dealers, retailers and repair centres. The Hub Editor will work at the heart of Volkswagen Group to deliver effective communications to its national network.
The Role
The Hub Editor is responsible for writing engaging content for and managing the website that keeps the people who work in Škoda’s national network up to date with all the latest news, updates, offers and incentives, so that they have all the information to excel at their jobs. Whether it’s the latest new car launch, sales offers or aftersales campaigns, they will need to produce streamlined and easy-to-read copy for the retailer audience.
The Hub Editor creates, edits and publishes news and reference articles spanning everything from the latest product launches and finance offers to minor specification and business updates. It’s a fast-moving corporate environment, where they’ll be expected to turn their hand to a variety of tasks, including writing, copy-editing and video production, and working day-to-day with our clients in Škoda.
Responsibilities
Key Responsibilities
- Write, edit and proofread articles briefed in by the Škoda client to a high editorial standard
- Manage the Škoda Hub website, using a Content Management System (CMS). This includes taking briefs from Škoda stakeholders and writing, editing and publishing content.
- Hold a monthly meeting with the Škoda stakeholder to report on site engagement
- Curate and send out the daily Hub newsletter using Mailchimp
- Manage Škoda brand projects from brief to completion - attend relevant meetings with stakeholders, advise on the best way for content to be presented, and brief the Hub editorial team to ensure content goes live on time
- Creating and editing video content for Hub when requested by the Škoda brand
- Come up with new ideas to boost site engagement and to excite the audience about new Škoda product launches or initiatives
- Manage relationships with Škoda stakeholders
- Monitor site performance and prepare regular Google Analytics reports to provide clients with valuable insights
Key Relationships
The Hub Editor will report to and work closely with the Senior Editor to manage editorial priorities, maintain quality standards and support the timely delivery of content.
The role will build trusted day-to-day relationships with Volkswagen Group stakeholders, taking briefs, advising on the most effective presentation of content and providing updates on delivery and site performance.
Internally, the Hub Editor will collaborate with the wider Hub editorial team and relevant colleagues across Wonderly to share knowledge, coordinate activity and ensure content is delivered accurately and on time.
Skills / Experience / Knowledge / Minimum Criteria
Knowledge
- Good understanding of B2B communications
- Knowledge of internal communications processes
- Understanding of the automotive sector and the Volkswagen Group brands
- Knowledge of digital marketing channels, campaign delivery or content management systems
- Understanding of how to manage workloads, time and resources to maximise productivity and impact
Skills
- Writing, copy editing and proof reading - exceptional grasp of grammar, spelling and punctuation with meticulous attention to detail
- Style guide mastery - proficient in applying standard style guides, tone of voice and internal brand voice guidelines
- Adept at using Content Management Systems (CMS)
- Video and multimedia production
- SEO best practice
- Ability to analyse data using Google Analytics
- Excellent communication and relationship-building skills
- Able to work independently
- Strong organisational and planning abilities, with the ability to manage competing priorities.
- Effective stakeholder management and collaboration across multiple teams.
- Proficiency in relevant business systems and Microsoft Office applications
- Ability to influence, negotiate and communicate effectively with internal and external stakeholders.
Experience
- A degree in journalism or English, or demonstrable alternative experience and aptitude
- Extensive experience of working within a fast-paced, newsroom-style environment
- Journalism experience - writing articles in a news-style format
- Experience working in B2B or B2C digital publishing or internal communications
- Relevant experience of managing client relationships
- Some experience in coordinating multiple priorities and meeting deadlines
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Hub Editor - Skoda in Milton Keynes employer: UNAVAILABLE
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