At a Glance
- Tasks: Manage and execute shopper marketing plans for Alpro across key coffee chains and foodservice customers.
- Company: Join a leading brand in the food and beverage industry with a focus on innovation.
- Benefits: Competitive salary, bonus, and benefits package to support your lifestyle.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by nurturing partnerships and driving successful marketing campaigns.
- Qualifications: Experience in project management, strong communication skills, and commercial acumen required.
The predicted salary is between 45000 - 55000 € per year.
To deliver excellent execution within key away from home coffee chains, QSRs & independents, wholesale B2B & Foodservice customers responsible for the management and delivery of the Shopper Marketing plans across the Alpro brand.
Role Focus
- Analysis of shopper data (where applicable) and previous activations to provide insight for campaign plans by customer.
- Monthly budget forecasting and reviews, adjusting accordingly based on data.
- Ownership and delivery of campaign performance and target tracking.
Customer Engagement
- Lead shopper marketing contact to nurture & grow our Alpro partnerships across the top 4 coffee chains, from idea generation to execution.
- Nurture and manage your day‑to‑day customer contacts (wholesale & food service/contract catering).
- Ensure we are the ‘supplier of choice’ by understanding best in class ways of working and consistently delivering against this.
Project Management
- Working closely with Sales and Marketing IBC team to ensure the delivery of aligned and impactful brand & channel specific messages.
- Working with customers to collaboratively plan and execute tailor‑made shopper plans to budget, evaluating and adapting as necessary.
- Lead the always on Alpro brand engagement across B2B training platforms, customer trade shows/coffee shows & POS ordering system.
- Responsible for the excellent execution of NPD in specific customers.
- Tracking of the key targets (e.g. activation ROI, shopper conversion, customer touchpoints) to deliver the plan, working across functions to execute.
- Delivery of each campaign by subchannel (e.g. main estate, convenience, online etc) to maximise ROI.
Team Engagement & Development
- Being an active member of the Shopper team.
- Delivery management through setting the plans for activities and desired outcomes, engages the team on the ‘why’ of each project and coaching on the day‑to‑day challenges.
About You
- Thinks beyond scope before making decisions that can impact others.
- Able to build good relationships authentically and quickly.
- Able to work autonomously to find solutions to challenges.
- Able to build their network and can engage others through clear communication.
- Understanding and experience of successful project management.
- Ability to use questioning and listening to gain true needs of customer/ agency.
- Able to demonstrate experience of successful negotiations.
- Good level of commercial acumen.
Salary: £45k - £55k + bonus & benefits
Closing date: 29/05/26.
Shopper Marketing Manager - Away From Home in London employer: UNAVAILABLE
As a Shopper Marketing Manager at Alpro, you will thrive in a dynamic and supportive work environment that prioritises employee growth and development. With a strong focus on collaboration and innovation, our culture encourages you to take ownership of your projects while nurturing key partnerships within the foodservice industry. Enjoy competitive benefits, including a salary range of £45k - £55k plus bonuses, as you contribute to impactful marketing strategies in a role that truly makes a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Manager - Away From Home in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, trade shows, or even coffee meet-ups. The more you engage, the better your chances of landing that Shopper Marketing Manager role.
✨Tip Number 2
Show off your analytical skills! Be ready to discuss how you've used data to drive marketing decisions in past roles. Bring examples of how your insights led to successful campaigns – it’ll make you stand out!
✨Tip Number 3
Tailor your approach for each interview. Research the company’s current shopper marketing strategies and think about how you can contribute. Show them you’re not just another candidate; you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to show your enthusiasm for joining the StudySmarter family.
We think you need these skills to ace Shopper Marketing Manager - Away From Home in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Shopper Marketing Manager role. Highlight your experience with analytics, project management, and customer engagement. We want to see how you can bring your unique skills to our Alpro brand!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about shopper marketing and how your previous experiences align with our goals. Be authentic and let your personality come through!
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your ability to drive results. Whether it's successful campaigns or strong relationships with clients, we love to see quantifiable success!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at UNAVAILABLE
✨Know Your Numbers
Since the role involves analytics and budget forecasting, make sure you brush up on relevant metrics and data analysis techniques. Be prepared to discuss how you've used data in past campaigns to drive decisions and improve performance.
✨Showcase Your Relationship Skills
This position requires building strong relationships with customers. Think of examples where you've successfully nurtured partnerships or engaged clients. Highlight your communication style and how it has helped you connect with others in a professional setting.
✨Project Management Prowess
Be ready to talk about your project management experience. Prepare specific examples of campaigns you've led, focusing on how you managed timelines, budgets, and team collaboration. This will demonstrate your ability to deliver impactful results.
✨Engage with the Brand
Familiarise yourself with the Alpro brand and its positioning in the market. Show genuine enthusiasm for their products and be ready to discuss how you would enhance brand engagement across various channels. This will show that you're not just looking for a job, but are truly invested in the company's success.
