At a Glance
- Tasks: Lead strategic marketing initiatives to grow the StoneX Self-Directed business across the UK and beyond.
- Company: Join a Fortune 100 company connecting clients to global markets with innovative solutions.
- Benefits: Competitive salary, career progression, and a dynamic work environment.
- Other info: Collaborative culture with opportunities for creativity and innovation.
- Why this job: Make a real impact in financial services while shaping brand presence and client engagement.
- Qualifications: 7-10 years of marketing experience, preferably in financial services or fintech.
The predicted salary is between 60000 - 80000 £ per year.
Connecting clients to markets – and talent to opportunity. With 5,400+ employees and over 80,000 institutional, commercial, and payments clients, we operate from more than 80 offices spread across six continents. As a Fortune 100, Nasdaq-listed provider, we connect clients to the global markets – focusing on innovation, human connection, and providing world‑class products and services to all types of investors.
Whether you want to forge a career connecting our retail clients to potential trading opportunities, or ingrain yourself in the world of institutional investing, StoneX Group is made up of four business segments that offer endless potential for progression and growth.
Position Purpose: The Senior Manager for StoneX Self‑Directed Marketing will play a pivotal role in establishing, developing, and growing the StoneX Self‑Directed business across the UK at first and eventually EU and Middle East. This role focuses on strategic marketing execution, regional growth, and building a strong, consistent brand presence across our key business in the United Kingdom, but eventually across European and Middle East markets. Working closely with the Global Head of Self‑Directed Marketing, you will help shape and deliver the regional Self‑Directed vision. You will collaborate with local and regional product, marketing, and commercial stakeholders to drive measurable business growth, strengthen client engagement, and elevate StoneX’s competitive position in the UK retail and institutional trading markets.
Key Responsibilities
- Strategic Marketing: Develop and execute the UK marketing strategy aligned with the broader Self‑Directed business objectives. Lead integrated marketing campaigns supporting product launches, customer acquisition, engagement, and regional brand growth.
- Brand Management: Champion the StoneX brand across UK Self‑Directed and investor audiences, ensuring messaging and visual consistency. Drive brand‑building initiatives that enhance market awareness and position StoneX as a trusted leader in financial services and trading. Support the creation of consistent brand standards across the UK Self‑Directed portfolio.
- Market Research & Insights: Monitor UK & EU market trends, regulatory changes, customer behaviours, and competitor activity. Use regional insights and analytics to improve marketing effectiveness and tailor campaigns to local audiences.
- Digital Marketing & Analytics: Oversee performance‑driven digital marketing efforts, including SEO, SEM, paid media, email, content marketing, and social channels across UK markets. Manage marketing technology tools and dashboards to measure KPIs and optimize campaign performance.
- Cross‑Functional Collaboration: Partner with regional product, sales, compliance, and senior leadership teams to ensure alignment on priorities and go‑to‑market activities. Work with centralized teams such as Marketing Services, Events, Market Intelligence, Market Commentary, and StoneX TV to support localization and execution of UK campaigns. Build strong relationships with internal stakeholders to enhance execution and drive improved commercial outcomes.
- Budget Management: Manage the UK StoneX trading marketing budget for the Self‑Directed business, ensuring efficient allocation and strong ROI. Track spending, optimize costs, and adjust investment based on campaign performance and market needs.
Qualifications
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree is advantageous but not required.
- Experience: Minimum 7–10 years of marketing experience, including time in a senior or strategic role. Experience in financial services, trading, fintech, or B2B/B2C markets within the UK or EU is highly desirable. Proven ability to design and implement multi‑channel marketing strategies.
- Skills: Strong leadership and stakeholder‑management capabilities. Deep understanding of digital marketing, analytics, and regional customer behaviour. Strong strategic thinking, problem‑solving, and decision‑making skills. Excellent written and verbal communication skills. Effective project management with the ability to manage multiple initiatives simultaneously.
- Personal Attributes: A collaborative, results‑driven marketer who thrives in a dynamic, fast‑paced environment. Insight‑driven, with strong commercial instincts and an understanding of European audience behaviours. Creative, innovative, and passionate about building high‑impact marketing programmes.
Senior Marketing Manager, Self Directed in London employer: UNAVAILABLE
At StoneX Group, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. With a strong focus on employee growth, we offer extensive opportunities for professional development and career progression within our global network. Our commitment to innovation and collaboration ensures that you will be part of a forward-thinking team dedicated to connecting clients to markets and talent to opportunity, all while enjoying the benefits of working in a vibrant location like the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager, Self Directed in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to chat with hiring managers or recruiters, make sure to highlight your achievements and how they relate to the role. Use specific examples that demonstrate your strategic marketing prowess and leadership abilities.
✨Tip Number 3
Research the company! Before any interview, dive deep into StoneX’s values, recent projects, and market position. This will not only help you tailor your responses but also show that you’re genuinely interested in being part of the team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and really keen on joining the StoneX family. Don’t miss out on this opportunity!
We think you need these skills to ace Senior Marketing Manager, Self Directed in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in strategic marketing and brand management, especially in financial services or trading. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the Self-Directed business and how you can contribute to our growth. Be specific about your achievements and how they relate to the role.
Showcase Your Digital Savvy:Since this role involves a lot of digital marketing, make sure to highlight your experience with SEO, SEM, and analytics. Share examples of successful campaigns you've led and the impact they had on business growth.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at UNAVAILABLE
✨Know Your Market
Before the interview, dive deep into the UK and EU financial markets. Understand current trends, regulatory changes, and competitor activities. This knowledge will not only impress your interviewers but also show that you're genuinely interested in the role and the industry.
✨Showcase Your Strategic Mindset
Prepare to discuss specific marketing strategies you've implemented in previous roles. Be ready to share examples of how you developed integrated campaigns or managed budgets effectively. Highlighting your strategic thinking will demonstrate your capability to lead the Self-Directed marketing efforts.
✨Emphasise Collaboration Skills
This role requires strong cross-functional collaboration. Think of examples where you've successfully partnered with product, sales, or compliance teams. Illustrating your ability to build relationships and work collaboratively will resonate well with the interviewers.
✨Be Data-Driven
Since the position involves overseeing digital marketing and analytics, come prepared with insights from your past experiences. Discuss how you've used data to optimise campaigns and improve ROI. Showing that you can leverage analytics will be a key selling point for your candidacy.
