At a Glance
- Tasks: Lead innovative OOH campaigns and drive strategic growth for key clients.
- Company: Join a dynamic team at Spark Foundry, a leader in media solutions.
- Benefits: Enjoy competitive perks like private medical, reflection days, and inclusive initiatives.
- Other info: Embrace a culture of inclusivity and continuous improvement.
- Why this job: Make an impact in the fast-paced world of out-of-home advertising.
- Qualifications: Proven experience in OOH planning and strong leadership skills required.
The predicted salary is between 60000 - 80000 € per year.
The Account Director is responsible for leading the delivery of the Spark OOH offering, across their assigned clients. You will also be a critical support to the Business Director in delivering the agency development plan, cultivating a high-performing team, and pioneering a market-leading Publicis Media OOH product. As the Account Director, you will lead the direct reports in the day-to-day delivery of ‘best-in-class OOH solutions, which are integrated, data-driven, technology-enabled and innovative. You will be accountable for continually motivating the team and developing their capability; ensuring output is consistently high quality, efficient, accurate and profitable. You will be responsible for the effective deployment and evolution of the ‘Planning Framework’. Your responsibility will also include ensuring all working processes are compliant with Operations ways of working and Sparks SLAs. Working with the centralised Trading team and PMX, you will ensure contractual (i.e., PRFs) and commercial (i.e., spend direction/APEX) objectives are met for your Clients. The Account Director creates and implements business development plans for assigned ‘Key Clients’. These plans must be aligned to the Spark Agency Development plan KPIs; as set out by your Business Director. Your remit will also include the day-to-day mobilisation of your team centred on the Spark vision; inspiring the agency so that all organic growth and new business opportunities are capitalised on.
Responsibilities
- Own delivery of revenue, billing targets and strategic KPIs across allocated OOH clients
- Lead new business activity including pricing, submissions, propositions, presentations and client transitions
- Develop and execute SMART Key Client growth plans in partnership with senior stakeholders
- Translate client business strategies into high-impact OOH planning, buying and activation solutions
- Drive best-in-class OOH planning and buying, ensuring SLA, PRF and ECOS compliance
- Lead cross-functional collaboration (trading, activation, data, innovation, automation) to maximise ROI
- Build transformational media owner partnerships and agile trading strategies to unlock incremental growth
- Oversee resource planning, team workloads and delivery quality across all client briefs
- Champion automation, data, dynamic and APEX opportunities to improve performance and efficiency
- Ensure commercial governance: forecasting, financial accuracy, audits, guarantees and reporting
- Proactively manage senior client, planner, investment and media owner relationships
- Provide clear performance reporting, insights and recommendations to Business Director and leadership
- Lead and develop high-performing teams through coaching, training, appraisals and capability building
- Promote OOH effectiveness internally and externally through case studies, events and thought leadership
- Drive continuous improvement by sharing best practice across Publicis Media and evolving the OOH offer
Qualifications
- Excellent OOH knowledge and broad experience in planning and buying, including the application of all industry and internal planning and administration tools e.g. Purl, Route, Planner, and Touchpoints.
- High level of knowledge and experience in the broad marketing and advertising landscape as well as being an expert in OOH.
- Strong understanding of digital media concepts, propositions and Posterscope digital services.
- Excellent negotiation skills to convert client challenges into solutions which deliver against commercial objectives and campaign KPIs.
- Strong project management skills to handle a high volume of work and allocate resources and work types in the most efficient and effective way.
- Excellent understanding of the business priorities and strategy to appreciate the impact of any emerging trends and technology to identify any specific business development opportunities.
- Resilient and able to handle conflict in a pressurised environment with an energised and enthusiastic approach and a high level of tenacity.
- Demonstrates a strong collaborative approach to sharing ideas and business intelligence which supports the overall performance of the function and the business.
- Excellent communication and presentation skills with the ability to influence a broad range of senior external and internal stakeholders.
- Excellent relationship builder, who can pro-actively build and maintain agency and client contacts and become a trusted advisor.
- Capable of managing the day-to-day working interactions with agency planners, Central Trading Team, Media Owner partners and Clients.
- Strong commercial skills to identify specific opportunities to develop organic business, maintain high-spending clients and convert new advertisers to OOH.
- Capable of managing brief pipelines, anticipating challenges and providing potential solutions.
- Strategic thinker demonstrating strong skills in presenting innovative thinking and solutions to clients.
- Strong leadership skills to manage, motivate and coach, with the ability to inspire a diverse group of people.
Additional Information
Spark Foundry has fantastic benefits on offer to all of our employees, full details of which are shared when you join. This includes the classics like Pension, Life Assurance, Private Medical, as well as Reflection Days, Shared Parental Leave, and spans other initiatives. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
OOH Senior Activation Investment Director in London employer: UNAVAILABLE
At Spark Foundry, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. Our commitment to employee growth is evident through comprehensive training programmes and leadership development opportunities, ensuring that our team members thrive in their careers. With a range of benefits including Reflection Days and inclusive initiatives, we create an environment where every individual feels valued and empowered to contribute to our market-leading OOH solutions.
StudySmarter Expert Advice🤫
We think this is how you could land OOH Senior Activation Investment Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your best work in OOH planning and buying. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or mentors to refine your pitch. Be ready to discuss how you can drive revenue and build client relationships effectively.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s the best way to ensure your application gets seen by the right people.
We think you need these skills to ace OOH Senior Activation Investment Director in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the OOH Senior Activation Investment Director role. Highlight your relevant experience in planning and buying, and show how you can drive best-in-class OOH solutions.
Showcase Your Leadership Skills:Since this role involves leading a team, don’t forget to mention your leadership experience. Share examples of how you've motivated teams and delivered high-quality results in previous roles.
Be Data-Driven:We love candidates who can leverage data to make informed decisions. Include any experience you have with data-driven strategies or tools that align with the job description, like Purl or Route.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at UNAVAILABLE
✨Know Your OOH Stuff
Make sure you brush up on your knowledge of Out-Of-Home (OOH) advertising. Familiarise yourself with the latest trends, tools like Purl and Route, and how they apply to planning and buying. Being able to discuss these confidently will show that you're not just a candidate, but a potential leader in the field.
✨Showcase Your Leadership Skills
As an Account Director, you'll be leading a team, so it's crucial to demonstrate your leadership abilities during the interview. Prepare examples of how you've motivated teams in the past, handled conflicts, or driven performance improvements. This will help the interviewers see you as someone who can inspire and elevate their team.
✨Prepare for Client Scenarios
Expect to discuss how you would handle specific client challenges. Think about past experiences where you turned a difficult situation into a success. Be ready to explain your thought process and the strategies you used to meet commercial objectives and campaign KPIs.
✨Be Data-Driven
Since the role involves a lot of data-driven decision-making, come prepared with examples of how you've used data to inform your strategies. Whether it’s improving ROI or enhancing campaign effectiveness, showing that you can leverage data will set you apart from other candidates.
