Marketing Manager - Subscriptions in London

Overview

Location: Twickenham

Hybrid: 3 days in the office

Salary: £40,000

About the Role: Join the heart of Marcoms publishing. As a Marketing Manager, you will lead on some of the UK’s most influential media brands to help grow the subscription revenues. Your work will directly shape the narrative for the world's most influential communicators and creators. Fast‑paced role within a subscription‑led model, perfect for a marketer who thrives on variety, data‑driven results, and the opportunity to work in one of the UK’s most critical sectors.

Responsibilities

• Campaign Management: Lead the end‑to‑end strategy, execution, and optimisation of multi‑channel marketing campaigns (email, social, web, and events) to accelerate subscriber acquisition and maximise member retention.
• Revenue & Growth: Drive commercial objectives by developing high‑performing lead generation pipelines for the sales team and implementing optimised direct‑to‑consumer conversion tactics.
• Content & Audience Strategy: Partner strategically with editorial and product teams to oversee the promotion and distribution of high‑value content, clinical tools, and learning modules across healthcare and non‑healthcare audiences.
• Data & Analytics: Take full ownership of campaign KPIs; analyse complex performance data to optimise ROI, uncover actionable insights, and deliver strategic reporting to senior leadership.
• Brand Stewardship: Champion brand integrity across the entire portfolio, ensuring all market‑facing communications maintain the highest standards of professional accuracy, regulatory compliance, and consistent messaging.
• Stakeholder Leadership: Serve as a key cross‑functional partner, collaborating with Sales, Editorial, and Product teams to align marketing initiatives with overarching business goals.

Skills / Experience / Knowledge / Minimum Criteria

• Proven Experience: Demonstrated success in a marketing management or senior executive role, ideally within a multi‑brand or B2B environment.
• Digital & Automation Expertise: Hands‑on experience managing complex email marketing workflows, CRM segmentation, and targeted social media/paid acquisition strategies.
• Strategic Copywriting: Exceptional communication skills with the ability to craft compelling, high‑converting copy and oversee brand tone of voice across multiple audiences.
• Data‑Driven & Analytical: Strong analytical skills with experience leveraging data analytics tools (Google Analytics, CRM reporting, Excel) to measure ROI, identify market trends, and optimise campaign performance.
• Agility & Project Management: Exceptional organisational skills with a proven ability to manage multiple stakeholders, prioritise competing demands, and pivot seamlessly across a diverse portfolio.

Benefits

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our “Work from Anywhere” days
• Flexible working hours (core hours from 10‑3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more

Equal Opportunities

We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria. As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability. In line with our dedication to fairness and transparency, we are also proud to be a We Show the Salary employer, pledging to always include pay details on our job adverts.