At a Glance
- Tasks: Lead epic influencer campaigns for top brands and drive creative strategies.
- Company: Join Starcom, a global leader in communications with a supportive culture.
- Benefits: Enjoy great perks like private medical, reflection days, and career development.
- Other info: Be part of an inclusive team that values diversity and personal growth.
- Why this job: Make a real impact in the influencer marketing space with bold ideas.
- Qualifications: Experience in managing influencer campaigns and strong stakeholder management skills.
The predicted salary is between 60000 - 80000 € per year.
Company Description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa. We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!
Job Description
We're hiring! Our Publicis Media Content team is on the lookout for an Influencer Marketing Director to lead epic creator campaigns for some of our biggest brands. If you love big ideas, bold creators, and brilliant results, this one’s for you! Reporting into the Influencer Marketing Business Director, you will manage strategy, planning and development of multiple influencer campaigns and programs across a range of UK and global clients. You will also support the Business Director in developing the influencer marketing department across product and proposition, enhancing our marketing & sales collateral for internal teams and clients.
Responsibilities
- Lead the strategy, planning, and delivery of influencer marketing campaigns from brief through to activation and reporting.
- Integrate influencer activity into wider content, media, and digital strategies in collaboration with cross-functional teams.
- Oversee campaign execution to ensure delivery on time, within budget, and to a high standard.
- Build and lead project teams, promoting a test-and-learn culture and continuous improvement in creative and execution.
- Manage talent strategy, ensuring fair negotiation, duty of care, and diverse, representative creator selection.
- Improve operational efficiency through use of in-house platforms, automation, and emerging technologies.
- Support new business by developing influencer strategies, contributing to pitches, and identifying growth opportunities.
- Maximise revenue across existing clients and help develop new revenue streams.
- Support departmental growth through product development, marketing initiatives, and industry partnerships.
- Build strong relationships with clients, partners, creators, and internal stakeholders to drive retention and growth.
- Line manage and develop junior team members, providing coaching, feedback, and career development support.
- Act as an ambassador for the agency within the creator and talent community.
Qualifications
- Proven experience managing end-to-end influencer marketing campaigns across multiple platforms and clients.
- Strong understanding of creator ecosystems, talent partnerships, and influencer negotiation and contracting.
- Experience working within an agency environment and managing multiple projects simultaneously.
- Ability to develop strategic, insight-led influencer approaches aligned to wider media and content strategies.
- Strong stakeholder management skills, with experience working cross-functionally and directly with clients.
- Experience managing and developing junior team members (or readiness to step into a leadership role).
- Highly organised, commercially minded, and comfortable working in a fast-paced, deadline-driven environment.
Additional Information
Starcom has fantastic benefits on offer to all of our employees, full details of which are shared when you join. This includes the classics like Pension, Life Assurance, Private Medical, as well as Reflection Days, Shared Parental Leave, and spans other initiatives. At Starcom, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs – for example, related to disability, neurodivergence, or a health condition – please let us know. We’ll work with you to ensure the process works for you. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change – building a culture where everyone feels seen, respected, and genuinely included.
Influencer Marketing Director in London employer: UNAVAILABLE
Starcom is an exceptional employer that prioritises its people, fostering a vibrant and inclusive work culture where creativity thrives. With a strong commitment to employee development through robust D&I and L&D programmes, we empower our team members to make 'Brave Plays' in their careers while enjoying comprehensive benefits like private medical care and reflection days. Our recognition as one of Campaign’s Best Places to Work and Media Week's Agency of the Year 2023 underscores our dedication to creating a supportive environment for all employees.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Marketing Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to influencers or professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best influencer campaigns and results. Use visuals, case studies, and metrics to demonstrate your impact. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Starcom, and express your interest in working with them. Tailor your message to show how you can add value to their team.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in influencer marketing and digital strategies. Join webinars, take online courses, or read industry blogs. This not only boosts your knowledge but also shows potential employers that you’re committed to growth.
We think you need these skills to ace Influencer Marketing Director in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for influencer marketing shine through! We want to see how much you love big ideas and bold creators, so don’t hold back on sharing your experiences and what excites you about this role.
Tailor Your Application:Make sure to customise your application to highlight your relevant experience in managing influencer campaigns. We’re looking for someone who understands the creator ecosystem, so connect your past work to the responsibilities listed in the job description.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so use bullet points or short paragraphs to make it easy for us to see your skills and achievements at a glance. Remember, we’re busy too!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our amazing team at Starcom!
How to prepare for a job interview at UNAVAILABLE
✨Know Your Influencers
Before the interview, research the influencers and creators that align with the brands you'll be working with. Understand their styles, audiences, and past campaigns. This will show your potential employer that you’re not just familiar with influencer marketing but also passionate about the specific creators they collaborate with.
✨Showcase Your Strategy Skills
Be prepared to discuss your approach to developing influencer marketing strategies. Bring examples of past campaigns you've led, focusing on how you integrated influencer activity into broader content and media strategies. Highlight your ability to think strategically and adapt to different client needs.
✨Demonstrate Leadership Potential
Since this role involves managing junior team members, be ready to talk about your leadership style. Share experiences where you’ve coached or developed others, and how you foster a collaborative environment. This will help illustrate your readiness to step into a leadership role within their team.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the company’s culture and goals. Inquire about their approach to diversity in creator selection or how they measure campaign success. This shows your genuine interest in the role and helps you assess if it’s the right fit for you.
