Head of Market Insight - North Europe in London

The North Europe SiA function is on a unique growth journey, with a renewed vision focused on delivering deeper and more actionable insights on people/consumers, customers, and markets—both today and tomorrow (foresight). With this new vision, SiA aims to increase its impact and scale up its influence in decision-making by providing relevant insights.

Market Intelligence is a key subsection of the team, with the primary role of identifying the latest performance insights and guiding business partners on how Danone can improve its competitiveness. With access to various data points (household panel data, retail panel data, brand health tracking, and others), it is uniquely positioned to find meaningful data connections that lead to insights enhancing Danone’s business performance.

Main Responsibilities:

• Lead the Market Insight team for North Europe, comprising market insight managers and execs across the region.
• Be a key member of a project team looking to deliver an AI driven tool that brings together all our continuous data sets into an agent providing self serve on performance diagnostic.
• Lead and develop our relationship with continuous data agencies such as Circana, Worldpanel, Kantar, Curve (social listening) etc, including contract and budget management.
• Work with the Category Development team to ensure we have a credible and affordable external data procurement strategy across the region, which is also fit for future needs.
• Create an infrastructure and culture to drive deep, holistic performance understanding at both market and Danone levels (cross-category or category), showing performance trends and dynamics at various levels (cross-category, sub-categories, brands, sub-brands, channels, price tiers, and others).
• Leverage and elevate a best in class Thought Leadership/Macro Trends programme to ensure awareness of market trends and opportunities across the NE organisation.
• Work with global and local teams to co-ordinate and lead Shopper Insight across the region.
• Lead capability programmes to ensure sales, marketing and finance teams across the region understand and can utilise external data sets correctly and effectively.
• Influence key decision-makers across all levels (cross-category, category, and SiA in zones and countries) with compelling storytelling and visualizations to drive decisions and actions that impact growth!

About You:

• Comfortable managing multiple, large, and complex datasets, with profound knowledge and experience in mining and combining syndicated panels such as Nielsen, Circana, Kantar, and others.
• Strong problem-solving skills to identify issues within datasets and provide solutions by cleaning and preparing datasets efficiently and effectively.
• Proven track record in delivering impactful storylines and communicating with senior stakeholders.
• Ability to provoke and challenge business partners with fresh thinking and an insights-centric perspective on growth opportunities.
• Demonstrable professional experience working with the above-mentioned datasets, applying advanced skills in data visualization, and supporting senior stakeholders with actionable performance insights.
• Ability to simplify complex challenges and turn advanced analyses into actionable insights that demonstrate competitive growth impact, both strategically and in the big picture.
• Proven experience in building trusted relationships and networks, collaborating both internally and externally, engaging with high-level stakeholders, breaking silos, and navigating effectively in a matrix organization.

At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities. We believe in the benefits of working both in the office hub and at home. Time in the hub enhances community, problem-solving and innovation, while homeworking supports focus, learning and wellness.

Our hybrid working framework is designed to help you perform your role in the most efficient way. Your manager will guide how you split your time between home and your nearest hub, based on your role and business needs. The aim is to support you in doing your best work, while creating connection moments that matter.

We have a range of flexible benefits and excellent rewards. Inclusion and Diversity (I&D) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.