At a Glance
- Tasks: Lead innovative influencer strategies and elevate social media impact across global agencies.
- Company: Join Publicis Media, a global leader in communications and digital transformation.
- Benefits: Enjoy flexible working, wellness days, and fantastic family-friendly policies.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
- Why this job: Shape the future of influencer marketing and make a real cultural impact.
- Qualifications: 10+ years in influencer marketing with a deep understanding of Gen Z behaviours.
The predicted salary is between 80000 - 100000 £ per year.
Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.
Publicis Groupe is a global leader in communications, positioned at every stage of the value chain – from consulting to execution – delivering marketing and digital business transformation at scale. We are seeking a culturally fluent, strategically rigorous Influencer Strategy Director to join our global influencer leadership team. This role is central to elevating the quality, effectiveness and strategic impact of social and influencer work across our agencies globally. Sitting at the intersection of social, influence, culture and connected media, this role acts as a strategic guardian and subject matter expert – shaping creator-led strategies that drive relevance, differentiation and measurable ROI for clients.
Responsibilities
- Lead best-in-class social and influencer strategy, ensuring alignment with broader brand and communications frameworks.
- Act as the strategic guardian between brand strategy, creative ambition and influencer execution.
- Elevate the quality of social and influencer work across agencies globally, setting clear standards for excellence.
- Partner with markets to upskill strategic capability and challenge outputs to be braver, sharper and culturally relevant.
- Operate as a deep subject matter expert in creators, living and breathing the creator economy across platforms and formats.
- Shape influencer strategies within a connected media ecosystem, articulating how creator activity drives ROI and business impact.
- Stay ahead of cultural, platform and behavioural shifts to future-proof influencer and social strategies.
- Lead on influencer strategy within Groupe new business pitches, shaping compelling social and creator-led growth narratives.
- Act as a trusted senior advisor to clients on cultural positioning, social behaviour and influencer effectiveness.
- Contribute to internal and external thought leadership, helping position Publicis Media as a leader in influence and culture.
Qualifications
- Proven experience in influencer marketing, social strategy or cultural consultancy within an agency or brand environment with over 10+ years of experience.
- Ability to work in a highly matrixed organization and successful in managing teams with indirect influence.
- Deep understanding of internet culture, creators, Gen Z behaviours and emerging subcultures along with an understanding of global social and influencer ecosystems and platform dynamics.
- Strategic and creative thinker, able to turn cultural insight into measurable brand impact.
- Strong storytelling and presentation skills, with senior-level client credibility.
- Comfortable navigating fast-moving environments and evolving cultural landscapes.
- Strong leadership, project management, and communication skills.
Skills
- Strategic Leadership
- Creator & Cultural Intelligence
- Social & Influencer Expertise
- Connected Media & ROI Thinking
- New Business & Commercial Acumen
- Creative Collaboration
Additional Information
Publicis Groupe has fantastic benefits on offer to all of our employees. In the UK, in addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plan, we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
Benefits
- 24/7 helpline to support you on a personal and professional level.
- Access to remote GPs, mental health support and CBT.
- Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES - We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF - You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS - This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full-time employees being office-based four days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Global Influencer Strategy Director in London employer: UNAVAILABLE
Publicis Media is an exceptional employer, offering a dynamic work culture that thrives on creativity and innovation. With a commitment to employee well-being, we provide unique benefits such as the 'Work Your World' opportunity, Reflection Days for personal growth, and family-friendly policies that support work-life balance. Our global presence fosters diverse career growth opportunities, making it an ideal place for those looking to make a meaningful impact in the influencer marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Global Influencer Strategy Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of influencer marketing and social strategy. Whether it’s a blog post, a video, or even a podcast, let your voice be heard. This can really set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their recent campaigns and think about how you can contribute to their goals. Tailor your responses to show you’re not just a fit for the role, but for the team too!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. So, get clicking and let’s make it happen!
We think you need these skills to ace Global Influencer Strategy Director in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Global Influencer Strategy Director role. Highlight your experience in influencer marketing and social strategy, and show how your skills align with what we’re looking for at Publicis Media.
Showcase Your Storytelling Skills:Since this role requires strong storytelling abilities, use your application to demonstrate how you can turn cultural insights into compelling narratives. Share examples of past successes that showcase your strategic thinking and creativity.
Be Authentic:We value authenticity, so let your personality shine through in your application. Share your passion for internet culture and the creator economy, and don’t be afraid to express your unique perspective on social and influencer strategies.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This way, your application will be seen by the right people, and you’ll be one step closer to joining our amazing team at Publicis Media!
How to prepare for a job interview at UNAVAILABLE
✨Know Your Influencers
Before the interview, dive deep into the current influencer landscape. Familiarise yourself with key players, emerging trends, and how different platforms are shaping creator strategies. This knowledge will not only impress but also show your genuine passion for the role.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples where you've successfully developed and executed influencer strategies. Highlight how your approach led to measurable ROI and cultural relevance. Use storytelling techniques to make your experiences engaging and memorable.
✨Cultural Fluency is Key
Demonstrate your understanding of internet culture and Gen Z behaviours during the interview. Be ready to discuss how these insights can inform influencer strategies. This will position you as a candidate who can navigate the fast-moving cultural landscape effectively.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your interest in the company's vision and challenges. Inquire about their current influencer initiatives or how they measure success in this area. This shows you're not just looking for a job, but are genuinely invested in contributing to their goals.
